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@amyoutloud
Advanced Social Media
Amy Smythe Harris
• Broker Associates, GRI, CRS, E-Pro,
GREEN,SFR, TRLP
• HAR & TAR Instructor/Train the Trainer-6
years
• HAR Director 2009 & 2011
• NextGen Advisory Group
• TAR Professional Development &
Professional Standards 2009 & Technology
for 2010
• TAR Technology Chair for 2011
• NAR Communications Committee for 2010
& 2011
• NAR YPN 2010
• WCR Montgomery Co. Tech. Chair
Marketing Plan
It’s Time to Update
• Get a graphic designer
• Use namechk.com
• Shift into Social Media mentality
• What is your niche/passion?
Re-Branding Yourself
• Get new headshots done that are casual
• Use a company to develop your look
– [email protected] elance.com
• Get your own email
• Buy a domain for your blog –if keeping
blog separate from static site
• Research your Brand Name- Make your
domain match your twitter handle &
facebook fan page
Photos
Get NEW Photos
Photos
Casual is OK!
Start the Social Media
Campaign
• Facebook Biz Pages
• FB Ads
• Blog
• QR codes
Start the Social Media
Campaign
• Youtube Channel- Bio Video of you
• Yelp
• Foursquare
• Plus many more!!!
Set up Google Alerts
• Go to google.com/alerts
• Sign in with a designated gmail account
• Set up google alerts for keywords
– Your name
– Twitter handle
– Listing addresses
– Homes in Harlingen
Facebook Profile
(personal)
• Add Applications – like Birthday Calendar
• Video Bday greetings
• Post good content
• Use lists
• Add your member video
• Make Group for Farming
• Other Amy Tips
Facebook Profile Pages
(personal)
• Get your vanity name(username)
• Put your vanity name on everything-email
signature, business cards, etc.
• Start asking people to join you on FB
• Download app on your phone for Time
Management
• Privacy Settings
Facebook Biz Pages
(fan/pages)
• Think about Biz page name
• Add Tabs- Tabfusion (youtube)
• Video Bday greetings
• Post good biz content
• Add video from community
• Must have 25 fans to create vanity name
• Business use- watch Terms of Service
• Add Applications
Facebook Marketplace
• Facebook.com/marketplace
• Add listings here-under Real estate
• Also, offer to put some of your clients odd
& ends here to help them sell it
Why Wordpress.com?
• Free
• Buy domain then re-direct
• Host on hostgator.com
• Add askimet
• Add AllinoneSEO plug in
• Add those google alerts key words
• Time Manage
• Great SEO
Wordpress Sites
• www.phoenixrealestateguy.com/
• http://clarkcountyrealestateguide.com/
• http://www.augustagaliving.com/
Wordpress resources
• Mashable.com
• Techsavvyagent.com
• Real-techguy.com
• Wordpress for Dummies book
• Wordpress blogs
• Thesis for themes
Twitter What?
• Pick your handle wisely
• Create lists
• Create multiple accounts
• Use Tweetdeck, Echofon, Tweetie,Hootsuite
• Download app for your smartphone
• Save searches
• Create a background that matches your
brand
Twitter Resources
• Tweetspinner
• Twittercounter
• Usequitter
• Tweetvideo
• Tweetphoto, Twitpics
• Learn to make tinyurl,bit.ly,ow.ly
• Link twitter acct- Pro’s/Con’s
Linked In
• Get profile done
• Join Discussion Groups
• Start Discussion Groups
QR Codes
• Listings
• Mobile sites
• Scan to contact
QR Codes
• Mobilecardcast.com
• Toor.me
• Clickbrix.com
Youtube Channel
• Get your Youtube Channel
• Market on Signs/Blog/Signature
• Add your listing videos
• Add your Profile video
• Mark favorite videos into your Youtube
Channel
Videos to Market YOU
• Video for blogging-vimeo.com
• Video email using eyejot.com
• Skype or Facetime
• Video biz card
• Ustream/Qik
Time Management
• Look for orange icon on toolbar
• Subscribe to feeds
• Let content come to you
RSS Feeds
• Mashable.com
• Google Reader to read your RSS feeds
• Realtor.org
• Texasrealestate.com
• HGTV.com
• Local Newspapers onlne
• Digg.com or Kurtesy
• Drudge
• Houselogic.com
Content Sites
• Animoto.com
• WSJ
• Blog from your passion
Content Sites
Amy’s SM Go-To Sites
• Hootsuite.com
• Socialoomph.com
• Socialmadesimple.com
• Roost.com
Amy’s SM Road Map
Mycoachamy.com
Q&A Time
facebook.com/amysmytheharris
@amyoutloud
Slideshare.net/amysharris