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Team Mottainai
Team Mottainai
Sid PillaiEngineer
Kohei TsukazakiBusiness Development
Cameron FranzEngineer
Kalani SamarawickeremaBusiness Development
The BackgroundFood self-sufficiency rate in Japan accounts for only 39 percent, yet 18.5 million tons of food is disposed per year
The Gap
Majority of food waste ..about 60% ...comes from household kitchens
Efforts and services exist on industrial, wholesale and restaurant side but nothing except public awareness campaigns focussing on household food waste
Initial SurveyParticipants: 31 (Native and Foreign Residents in Japan)
Cause of Food Waste Percentage
Food Expiry, Bulk Buy 64.7
Ordering in excess 35.7
Others 9
Ways to Reduce Percentage
Search recipes by available ingredients 94
Food consumption tracking & feedback 76
Sharing with neighbors 60
The Solution
Providing options to customize food and grocery orders and shopping
Net Based shopping
Helping plan meals and food use at home
Tracking food usage and providing feedback about financial loss and use pattern
Providing incentives for preventing food waste
Social sharing and events to promote food loss reduction
Local groceries where food is near expiry
Target User Persona
Moms and housewives
- Age:28~40- Family member: 4 member- Husband Income
(50~100)million- Where: Tokyo, Kanagawa- Manage most of the cooking
and plan meals for the family - Long term planning and
regular shopping for groceries
Business Model
B2B revenue from customer introductionCollection and selling leftover food as compost
Collection of leftover raw materials and sell to Mottainai restaurants
Development of web database and logistical system
Home makers
Financially concerned millennials
RestaurantLocal GroceriesGovernment Support
Waste tracking
Patterns of shopping
Data enabled planning
Flexibility in meal planning and shopping
Financial savings for customers through food loss reduction
Helping form communities
Consumer Data
Local Grocery Data
Business Model
Key Potential Financial Partners
Social effortsMakes use of food that goes to garbage and create an environment for people to reduce their carbon footprint
Connects housewives through Salpa parties and create a platform for people to engage with community
Revenue Streams
App Image
App Image
Q&A