Business AcumenGroup 4Sharon KnowlesPeter Sibande

“All our natural living

marine resources and

our marine environment

belong to all the people of South Africa.”

Marine Living Resources Act, 1998

The Fishing Industry

Since the earliest recorded

history, humankind has been

dependent on the world’s

oceans for the provision of food,

employment and valuable trade

commodities, as well as to meet

recreational, cultural and

spiritual needs.

Situation• Overfishing

• High demand

• Resulting in

• Decline in habitat

• Decline in fish numbers

• Decline in jobs

http://see-the-sea.org/index.html

• The tragedy of the commons archetype

• There is competition for a common resource

• Individual profits raised more and more

• The resource becomes less and not sustainable

• More effort goes into retrieving the resource

• Thus the concern would be:• No rules to manage the resource• The resource will deplete

http://www.exponentialimprovement.com/cms/commonsfallacy.shtml

Concern

Can we stop the depletion of our fishing resources?• VSM

http://www.treehugger.com/green-food/how-bad-is-overfishing-what-can-we-do-to-stop-it.html

Answer

• Dietary Choices Biggest Impact Individuals Can Have

• Remove Subsidies and Environmentally destructive fishing

becomes far Less Profitable

• Conservation Works, Catch Shares Work

• Enforcement is Key Though...

• Aquaculture

RelevanceIn order to show relevance to the big picture of sustainbility and the crises withing the fishing industry the Fishbanks simulation game reflects the following that in order to prevent the “tragedy of the commons” that we will sef regulate by limiting number of ships that went out to see this led to continued profitability of our group as show by the following financials

understand the nature of the system at hand

the system can drive rational fishermen to the point of elimination of their fish supply

0.5% 0.5% of South Africa’sGDP comes fromcommercial fisheries

FACTZAR4.4 billion of fish caught in 2009 = 583 000 tonnes of fish.

The annual revenue from commercial fisheries exports from South Africa was estimated at ZAR3.1 billion in 2008.

Commercial fisheries contribute about 0.5% of South Africa’s GDP.

In the Western Cape the fishing industry contributes 0.2% to the Gross Geographic Profit (GGP).

In the impoverished Eastern Cape region, the squid fishery generates ZAR500 million in foreign revenue per annum, making it one of the country’s most valuable fisheries.

South Africa’s commercial fishing industry employs approximately 43 458 people, including seasonal and permanent employment

Source: DAFF GDP Sector Draft 2010. Feike. 2010.

43 458 people

employed by South

Africa’s Commercial

Fishing Industry

Justice and

Fairness

PovertyRight to Food

OverfishingEcosystem Degradation

The end of the line

Imagine a world without

fish………….

Support Wildlife Conservation Society - http://www.wcs.org/

Sharklife – www.sharklife.co.za

Fish the Sea - http://www.fishthesea.co.za/fwfish/endangeredspecies.htm

WWF - http://www.wwf.org.za/what_we_do/marine/mpas/

Interesting ReadsFishing them dry http://www.guardian.co.uk/environment/2008/may/11/fishing.food

Reeling them inhttp://www.aljazeera.com/programmes/101east/2011/05/201152510033559169.html

Mislabelling of Fish sold in Supermarketshttp://www.bdlive.co.za/businesstimes/2013/03/03/mislabelling-of-seafood-products-rife