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Presentation for Radiodays EUROPE.
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76%
24%
Rate of worlds population with mobile phones
Units sold 2010
1.4 billion350 million
mobile is BIG
I mean
Average time till reported lost
1560 mins 68 mins
Units in use
4.6 billion2.25 billion
mobile is PERSONAL
and
What about music?
75%
25%
Rate of Europe’s population over 13 listening to music on
mobile phones
75%25%
57%43%
And worst of all - more than twice as many take pictures!
Rate of Europe’s population over 13 taking picture with
mobile phones
Why are not more listening to music?
Possible reason #1:
Too hard to access or use
The “Apple lesson”
Ease of use > Features
>
The “Amazon lesson”
Number of clicks count
How much did Amazon make more in a year by removing one
button in the purchase flow?Q:A: $300 million
(an increase of 45%)
in snippets?searchable?
linkable?discoverable?
Could radio be more
Possible reason #2:
Not engaging enough
What is enagaging?
200 million mins / day
Just for comparision
600 million mins in total
social?easy to share?something you
could “master”?
Could radio be more