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There is no such genius without some touch of madness

Wild Cat Entertainment

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Page 1: Wild Cat Entertainment

There is no

such genius

without

some touch

of madness

Page 2: Wild Cat Entertainment

The difference

between ordinary

and

extraordinary is

that little extra.

ahead of time

Page 3: Wild Cat Entertainment

WHY ARE WE SO

We might be

crazy

but atleast

we keep it

interesting

Page 4: Wild Cat Entertainment

Wild CatTraditional

OOH

Wild Cat Production

Wild CatEvent &

Activation

UR TERITORRY

The man who

stops advertising

to save money is

like the man who

stops the clock to

save time

Page 5: Wild Cat Entertainment

WANDER ERRAIN

Seminars

Press Conference

Road shows

Promotional Events

Properties

EVENTS

Creativity without

strategy is called ‘

Art’

Creativity with

strategy is called

‘Advertising’

Page 6: Wild Cat Entertainment

WANDER ERRAIN

School Programs

Pub Promotion

Corporate Programs

RWA

Mall Promotion

s

Youth Programs

PROMOTIONS

Advertising is

the art of

convincing

people to spend

money they

don’t have for

something they

don’t need.

Page 7: Wild Cat Entertainment

WANDER ERRAIN

Bus Shelter

Traffic Console

Metro Branding

Mobile Van

FOB

Billboards

OOH

Design is not

just what it looks

like, design is

how it works….

Page 8: Wild Cat Entertainment

WANDER ERRAIN

TVC

Docu Feature

Corporate Films

Television Serials

Films

Radio Jungle

Production

Either write

something worth

reading or do

something worth

writing about

Page 9: Wild Cat Entertainment

OUR BELIEF

Ego = 1 Knowledge

Only fools learn

from mistakes.

Wise people

learn from the

mistake of

others

Page 10: Wild Cat Entertainment

OUR TEAM

Management Team

The collective

brain is smarter

than an

individual brain

Page 11: Wild Cat Entertainment

Creativity is

a

wild mind

and a

discipline

eye

FEW GLIMPSES

Page 12: Wild Cat Entertainment

Event on Uttam Kumar – Ajana Uttam

Brand is what

people say

about you when

you are not in

the room

Page 13: Wild Cat Entertainment

Venue : Science City Auditorium

Event : The stage of Ajana Uttam glittered

with celebrities like Supriya Debi, Sharmila

Tagore, Sabitri Chatterjee, Madhabi

Mukherjee, Biswajit and many more, sharing

their memories with Mahanayak both in

professional and personal arena.

Event on Uttam Kumar – Ajana Uttam

We are not a

special edition,

we

are just a

limited edition

Page 14: Wild Cat Entertainment

Event – Kobita Concert

People don’t

want to hear

from you unless

they have heard

of you.

Page 15: Wild Cat Entertainment

Venue : G D Birla Sabhaghar

Event : A brilliant fusion of Poetry, Dance & Music.

Chief Guest : Beth A Payne (Consu General, American Consulate, Kolkata)

Special Guest : Michael S. Owen (Acting Deputy Assistant Secretary, Bureau of South & Central Asian Affairs, U.S. Dept of State, U.S.A. Goutam Ghosh , Shankarlal Bhattacharya

Event – Kobita Concert

An idea can turn

to dust or magic,

depending on the

talent that rubs

against it.

Page 16: Wild Cat Entertainment

Musical Nights

In good times,

people want to

advertise;

In bad times

they have to….

Page 17: Wild Cat Entertainment

A Food & Music Festival

Advertising is an

environmental

striptease for a

world of

abundance

Page 18: Wild Cat Entertainment

Food & Music Festival

Venue : Lake Mall

For the first time in history, legendary

writer Sukumar Ray’s poetry had been

merged with a food festival. The event

was conceptualized and organised by

us.

T 2 and Power F.M. were respectively

the Media Partner and Radio Partner of

the event.

Make your

marketing so

useful that

people would pay

for it

Page 19: Wild Cat Entertainment

Film Promotion

Promotion of the film - “Chirodini Tumi Je Aamar 2 “

Nobody counts

the number of

ads you run ;

they just

remember the

impression you

make.

Page 20: Wild Cat Entertainment

Launch of Ei – Samay (TOI vernacular newspaper)

Don’t wait for the

perfect moment,

take the moment

and make it

perfect

Page 21: Wild Cat Entertainment

CASE STUDY

Client : Benett & Coleman

Venue : Outram Ghat, Kolkata

Activity : 300 no of women clad inwhite and red sari blew conch as an inaugural signature tune on the day of Mahalaya in presence of the CEO of Benett & Coleman Group. Free samples of the vernacular newspaper were distributed along with a bud of rose. The event was followed by a road show which continued for a week and was covered by all the leading print and audio visual media

Launch of Ei – Samay (TOI vernacular newspaper)

Nobody reads

ads, people

reads what

interest them,

sometimes it’s

an ad.

Page 22: Wild Cat Entertainment

Launch of Nutrela Soya Granules in Modern Trades

Many a small

thing has been

made large by

the right kind of

advertising.

Page 23: Wild Cat Entertainment

CASE STUDY

Client : Ruchi Soya Industries Ltd

Venue : Spencers and Big Bazar outlets, Kolkata

Activity : Various types of cuisine prepared with Nutrela Soya Chunks and granules were offered to customers. Feedbacks were noted. Ensuring sale of the product from the counter was also a part of the activity.

Launch of Nutrela Soya Granules in Modern Trades

Advertising is the

rattling of a stick

inside a swill

bucket

Page 24: Wild Cat Entertainment

Cooking competition by Prestige

If no one notices

your advertising,

everything else is

academic

Page 25: Wild Cat Entertainment

CASE STUDY

Client : TTK Group

Venue : Various localities of North, South & East Kolkata.

Activity : An instant cooking competition of the cuisine as per the choice of the customers using Prestige utensils. The hype was created a week before the activity in collaboration with the local clubs.

Cooking competition by Prestige

Be the master

of your fate,

not the slave of

your problems

Page 26: Wild Cat Entertainment

Promotional activity of ITC Multigrain Atta

It is better to

know and be

disappointed

than to never

know and always

wonder

Page 27: Wild Cat Entertainment

CASE STUDY

Client : ITC Foods

Venue : Spencers of Kolkata

Activity : Customers were intimated about the USP of the product, a comparative study with other existing brands thereby educating and perusing the customers to buy the product.

Promotional activity of Multigrain Atta

You can’t sell

anything, if you

can’t tell

anything

Page 28: Wild Cat Entertainment

Walkathon

The best

marketing

doesn’t feel like

marketing

Page 29: Wild Cat Entertainment

CASE STUDY

Client : C.K.Birla Hospitals - B.M.Birla Heart Research Institute

Venue : Mohar Kunja at Kolkata

Activity : To commemorate the occasion of World Hearts Day, a walkathon was organised. Hon’ble Governor of West Bengal Mr K.R.Narayanan inaugurated the event. Various eminent dignitaries of various walks of life were also present.

Walkathon

A great brand

is a story,

that’s never

completely

told

Page 30: Wild Cat Entertainment

Celebration of Children’s day

If it doesn’t

sell ,

it isn’t

creative

Page 31: Wild Cat Entertainment

CASE STUDY

Client : GPT Group - ILS Hospital

Venue : ILS Hospital at Dumdum

Activity : A celebration event was organised on Children’s Day along with a free Health check up for school students. Child actor Rashmi Ghosh attended the event to cheer the ailing child patients followed by an interactive session. Various competitions were organised for school children. A privilege card for children was also launched on the day.

Celebration of Children’s day

Good advertising

does not just only

circulate

information, it

penetrates the

public mind with

desire and belief

Page 32: Wild Cat Entertainment

Celebration of Women’s day

The Earth

without

‘art’ is

‘eh’

Page 33: Wild Cat Entertainment

CASE STUDY

Client : GPT Group - ILS Hospital

Venue : ILS Hospital at Dumdum

Activity : Isolated aged ladies were invited in the event. A free Health check up was organised for Old age home residents. Noted singer Swagatalaxmi spent some memorable moments with them. Commemorating the occasion , a Women’s Privilege card was also launched followed by a press meet.

Celebration of Women’s day

In advertising

not to be

different is

virtual suicide

Page 34: Wild Cat Entertainment

Rural Activity

The best way

to have a good

idea

is to have lots

of ideas

Page 35: Wild Cat Entertainment

CASE STUDY

Client : Piaggio

Area : Howrah & Hooghly

Activity : To create awareness about the newly launched 3 wheeler, a canter activity was conducted for a months time, wherein data collection of the interested customers was the prima facie purpose.

Rural Activity

Doing business

without

advertising is like

winking at a girl

in the dark

Page 36: Wild Cat Entertainment

Mall Promotion

Advertising is the

most fun one can

have with clothes

on

Page 37: Wild Cat Entertainment

CASE STUDY

Client : Globus

Venue : Lake Mall & Axis Mall

Activity : To create awareness about the new collections launched by the brand. Various cultural activities and game shows were organised to draw the attention of Mall hoppers thereby ensuring their participation. GVs were distributed to ensure the sale

Mall Promotion

A good

advertisement is

one which sells the

product without

drawing attention

to itself

Page 38: Wild Cat Entertainment

Dealer’s Point activity

Success comes in a

CAN

not in a

CAN’t

Page 39: Wild Cat Entertainment

CASE STUDY

Client : Vivo (Telefonica Brasil)

Venue : All leading electronic dealer shop of North & South Kolkata

Activity : A branded human balloon was positioned at doorstep of the shop to attract the attention of the customers while the promoters were focused in distributing leaflets and providing information about the product.

Dealer’s Point activity

Advertising

is the life

of trade

Page 40: Wild Cat Entertainment

Doctor’s Conference

The only place

where

success

comes before

work

is in the

dictionary

Page 41: Wild Cat Entertainment

CASE STUDY

Client : CK Birla Hospital – Calcutta medical Research Institute

Venue : Vivada Cruise

Activity : Doctor’s meet followed by Musical Night and Entertainment programme

Doctor’s Conference

The best way to

predict the

future is

to

create it

Page 42: Wild Cat Entertainment

Conceptualized and executed an

animation film on esteemed legendary

writer Sukumar Ray’s “HO JO BO RO LO”.

Animation Film

The true sign of

intelligence is not

knowledge but

imagination

Page 43: Wild Cat Entertainment

Worked as Lyricist, Title Music Director, Script Writer & also as anExecutive Producer for the following television serials

1. JAAH KOLA EKI JWALA

2. JIBONER KHELAGHAR

3. SAMAYCHAKRA

4. APAN ZONE

Television Daily Soap

01_Track_1.mp3

SOMOYCHOKRO_title_song_.mp3

02-2.mp3

We plant seeds

of content and

let our

community build

on it

Page 44: Wild Cat Entertainment

Worked as an Executive Producer for the following television daily soaps

1. PRATIKKHA EKTU BHALOBASAR

2. POUSH PHAGUNER PALA

3. PAAP PUNYA

Television Daily Soap

We are all learning

here, the best

listener will end up

the smartest

Page 45: Wild Cat Entertainment

Radio Jingles

Radio Jingle of Kamal’s Ice CreamSung by Srikanta Acharya & Sumana

Kamal_39_s_Ice_Cream.mp3

Theme song of Jibhe Jole Lake Mall e

LAKE MALL.mp3

Advertising is the

most interesting

and the most

difficult form of

modern literature

Page 46: Wild Cat Entertainment

Radio Jingles

Theme song of Kolkata City Centre Mall’s 10 years carnival

Radio Jingles for Pollution Control Board, W.B.

CITY CENTRE master - new.mp3

2. WATER.mp3

It takes nothing

to join the crowd

but

it takes

everything to

stand alone

Page 47: Wild Cat Entertainment

Short Film

Music direction in a short film “Ushashi

Kannya” which was screened in the 16th

Kolkata International Film Festival. Every journey

begins with a

single step

Page 48: Wild Cat Entertainment

Television Commercial

A bi lingual (Hindi & Bengali) audio visual commercial of the product “BEVEL - garments”.

H-20Sec.mov

Bevel Beng.mp4

Bad design is

smoke

while good

design is a

mirror….

Page 49: Wild Cat Entertainment

OOH Media

Do

or

do not,

there

is no

‘try’

Page 50: Wild Cat Entertainment

WE WORK WITH……

Madison Communications, Lintas, Brand Connect, Star OOH, Mudra

To create value for esteemed clients –Nothing except

the mint can

make money

without

advertising

Page 51: Wild Cat Entertainment

Clients who have relied on us…..

If your dreams do

not scare you,

they are not big

enough

Page 52: Wild Cat Entertainment

IT’S TIME TO LEAVE

Page 53: Wild Cat Entertainment

THANK YOU FOR NOT LEAVING !

Page 54: Wild Cat Entertainment

We may not be the best,but we’re definitely

not like the rest …………

Page 55: Wild Cat Entertainment

ENTERTAINMENT PVT LTD

14 Maharaja Tagore Road, Kolkata – 700031

E-email : [email protected]

Ph :+9133 2472 0055, 8981064510, 9830007323

us