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SXSW 2014 The Backend of a Book: Social Storytelling

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Page 1: Wattpad sxsw2014

SXSW 2014

The Backend of a Book: Social Storytelling

Page 2: Wattpad sxsw2014

sxsw 2014

Our Mission

Enrich lives through stories.

Page 3: Wattpad sxsw2014

sxsw 2014

People come to Wattpad to escape into stories.3.5B minutes spent reading in the last 30 days.

Page 4: Wattpad sxsw2014

sxsw 2014

People come to Wattpad to connect around stories.

120k story comments and 300k messages everyday.

Page 5: Wattpad sxsw2014

sxsw 2014

Whose lives are we enriching?People come to Wattpad to express themselves through stories.

There are 22 million total story part uploads (80K new per day).

Page 6: Wattpad sxsw2014

sxsw 2014

The values that bring people to Wattpad: the rush of escape, the desire to connect, the need to express...

...are universal.

Page 7: Wattpad sxsw2014

sxsw 2014

Content Discovery

Page 8: Wattpad sxsw2014

sxsw 2014

When Wattpad is being used by a billion people, what will it look like?

A New Form of Entertainment