Feb-11 Aug-11 Feb-12 Aug-12

2.4 BILLION

minutes spent every month

we are disrupting the$100 BILLIONreading & writing

space

writer agent publisher printer

distributor

retailerwholesaler

e-publisher

reader

reader

writer

900,000

minutes spent every monthAug-11 Feb-12 Aug-12

0

500

1000

stories written every month

125 comments95 votes

10,400 reads

EVERY MINUTE

60 fans& more in forums, etc

high investmentlong time to

market

Existing Publishing

low investmentinstant

Minimum Viable Publishing

1.7 million reads21,200 votes6,000 comments

Collaborative Writing

1.4 million reads3,500 votes526 comments

Reader Centered Writing

Demonstration

yesterday

today

60 million reads100,000+ comments

“It's actually a pretty pure

way of getting readership”– Margaret Atwood

an analogy

an analogy

made in Canada