COLIN O’DOWD

Video Game Shop

Pricing and Products

Halo 3: $50

Xbox 360 Console: $200 Wii: $250

HD TV: $350

Gamer Chair: $80

Tournament

I will host tournaments for different games and it will cost $200 for each team to enter the tournament.

Demographics

They will come from Raleigh, Durham, Apex, Cary, and maybe places like Charlotte and Holly Springs for my tournaments.

Age: 13- 30Income: Varies depending on age and job

typeInterests: Videogames, having fun, meeting

new peopleEducation: Middle School, High School,

College

Employees

Employee Information -Ages: 18-30 -Education: At least high school, know a lot about

video games - Experience: Had experience playing video games,

and working as a worker - Amount: 2 employees

Marketing

For my businesses, I would put out flyers and send out emails to people I know play video games. Also, I would send out flyers to schools because this is where the majority of gamers are. Once, we earned enough money we might make a commercial.

Start Up

The start-up cost would be about $36,000 with renting out the building and purchasing all of the equipment.

I would save up a lot of money before I opened my business and I would host a lot of tournament to get our name out there.

Goals

Competitors

My competition would be companies like GameStop and EB Games. Also, some not so well known video game centers would be my competitors.

My services and products would be different because I would host a lot of tournaments and I would advertise so that people would come into my business.