Pierce The Veil

Bulls in the Bronx Video analysis

Dani Gordon

The artist and the song title are introduced at the beginning of the video. This is something I hadn't really noticed in other videos and makes it look more like a moving opening than the beginning of a music video. This could have been done to show the audience that this will be a video with a story included in it rather than just a performance video. The font used for the text reminds me of something you would see in an old film, so this could link with the theme of the story

The video is both performance and narrative. The video constantly jumps from scenes with the actors in to scenes with the band performing ,close up of the instruments, long shot of the whole band performing, long shots of just one member or extreme close ups of the singer are all used while the band are performing to make it more interesting for the viewer

Early on in the video the audience can clearly see who the main characters will be• The teenage boy•The teenage girl•The teenage girl’s father The father is shown as a mainly man as the first time the audience see him he is working on a car. You can also assume the father and daughter have a close relationship as she is seen greeting him as she walks up to the houseA shot of the whole band is also used early on so the audience can see who they are

The girl looks like a typically daddy’s girl at the start of the video, but then goes up to her room taking off her glasses, undoing her hair, pulling off a ‘daddy’s girl’ necklace, wearing a red top, pulling it down to expose her cleavage and applying red lipstick. All of this makes her appear older and gives her sex appeal. There are close ups of her pulling off the necklace and off the lipstick to show how the character is changing

The story that goes along with the video is a forbidden love story. The boy can be seen sneaking around the back of the house, spraying himself with body spray and climbing up a ladder to the girls bedroom. The low angle shot of the ladder shows the audience that he plans on climbing up to her window. The close up of his foot while he is climbing tell the audience what he is doing without having to show a long shot of him climbing. This leads to a two shot of them kissing

During one part of the video the girl is dressed as a flamenco dancer and the boy as a bull fighter. The girl is dancing around him to the beat of the music and there are close ups of someone playing the drums and her feet moving. The girl pins a love heart will bull horns going through it to the boys jacket then kisses him on the cheek before turning away. The boy turns around to see a angry bull. The bull is a representation of the girls father.

The smoke from the bull quickly fades and shows the dad pushing the boy back on the bed, this makes the father appear bull like as the boy is pushed back the same way a bull fighter is pushed back by a bull. There are over the shoulder shots of him shouting at the boy. The shots are high angled so make the boy appear weak and vulnerable next to the father. The boy is chased out the house and continues to run down the street. Red lipstick can be seen smeared over his face. At the end of the video the pin can be seen on his jacket again