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This slideshow is part of the work dr creative productions has done on behalf of Sense Experience for the VI Festival (Village India). The event was planned by
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2009 Festival Report2009 Festival Report
International Business showcaseInternational Business showcase
Village IndiaVillage India Fantastic unique village environmentFantastic unique village environment
Two stages- 42 music and dance performances featuring many Two stages- 42 music and dance performances featuring many top starstop stars
Access to cultural learning for the whole communityAccess to cultural learning for the whole community
World music and dance festival with spicy Indian flavour!!World music and dance festival with spicy Indian flavour!!
International Business showcaseInternational Business showcase
Village IndiaVillage India Discovery Zone- Cultivating Culture - ACE supportDiscovery Zone- Cultivating Culture - ACE support
Music and dance workshops for all age groupsMusic and dance workshops for all age groups
Successfully achieved objectives and learning outcomesSuccessfully achieved objectives and learning outcomes
Evaluated process - Stats, video & photographyEvaluated process - Stats, video & photography
Discovery zone workshopsDiscovery zone workshops
Festival ImagesFestival Images
International Business showcaseInternational Business showcase
Experience Gujarat Experience Gujarat Delivered nine top class 3hour auditorium concertsDelivered nine top class 3hour auditorium concerts
2009 Festival Summary2009 Festival Summary
Mission fulfilledMission fulfilled
Successfully Delivered the event with high production valuesSuccessfully Delivered the event with high production values
Promoted high quality Asian based arts to a local, national and Promoted high quality Asian based arts to a local, national and international audience international audience
Broadened integration, community & cultural cohesion in LeicesterBroadened integration, community & cultural cohesion in Leicester
Created Access to cultural learning for the whole communityCreated Access to cultural learning for the whole community
Developed partnerships for the benefit of the region and its peopleDeveloped partnerships for the benefit of the region and its people
Created national and international exposure for Leicester and the Created national and international exposure for Leicester and the East MidlandsEast Midlands
2009 Festival Summary2009 Festival Summary
Mission fulfilledMission fulfilled
Successfully developed strong links & partnerships with India and Successfully developed strong links & partnerships with India and Gujarat in the political, corporate trade and industry, arts, culture and Gujarat in the political, corporate trade and industry, arts, culture and education sectorseducation sectors
Honoured guest VIPs attended the festival from UK & IndiaHonoured guest VIPs attended the festival from UK & India
2009 Festival Summary2009 Festival Summary
Mission fulfilledMission fulfilled
DevelopingDeveloping Healthcare partnerships for community benefitHealthcare partnerships for community benefit
2009 Festival Summary2009 Festival Summary
Mission fulfilledMission fulfilled
Demonstrated educational opportunities at the festivalDemonstrated educational opportunities at the festival
2009 Festival Summary2009 Festival Summary
Mission fulfilledMission fulfilled
Developed regional business through inward tourismDeveloped regional business through inward tourism
We set the scene to show how the first European ‘Plural We set the scene to show how the first European ‘Plural City’ can join together in a unique celebration of life and City’ can join together in a unique celebration of life and culture culture
Event complements One Leicester and Leicestershire Event complements One Leicester and Leicestershire Promotions strategies Promotions strategies
2009 Festival Summary- Media2009 Festival Summary- Media
High profile event with International, National and Local BBC & ITV High profile event with International, National and Local BBC & ITV TV and radio coverageTV and radio coverage
Developed media partnerships - BBC, ZEE TV, BRITASIA TVDeveloped media partnerships - BBC, ZEE TV, BRITASIA TV
Radio including- BBC, Sabras, Kohinoor, Heart, Radio MirchiRadio including- BBC, Sabras, Kohinoor, Heart, Radio Mirchi
Developed BBC Asian Network ongoing web profileDeveloped BBC Asian Network ongoing web profile
Captured all auditorium concerts with 5 HD camera shoot for Captured all auditorium concerts with 5 HD camera shoot for potential broadcast partnerpotential broadcast partner
Filmed our own Village India promo footageFilmed our own Village India promo footage
Developed extensive photographic archiveDeveloped extensive photographic archive
2009 Festival Summary- Media2009 Festival Summary- Media
NewspapersNewspapers
Articles in New York Times, Washington Post, Guardian, Reuters, Articles in New York Times, Washington Post, Guardian, Reuters, Observer, Eastern Eye, Gujarat Samachar & Garvi Gujarat, Songlines, Observer, Eastern Eye, Gujarat Samachar & Garvi Gujarat, Songlines, Leicester mercury/mail/link/metro, Leicestershire & Rutland Life, Leicester mercury/mail/link/metro, Leicestershire & Rutland Life, Nottingham Evening PostNottingham Evening Post
50+ newspaper articles in a variety of languages including:- Hindi, 50+ newspaper articles in a variety of languages including:- Hindi, Gujarati, Sindhi and English throughout IndiaGujarati, Sindhi and English throughout India
Audience ProfileAudience Profile
The 2009 festival attendance total approaching 10,000 peopleThe 2009 festival attendance total approaching 10,000 people
From India, USA, Switzerland, Estonia, South Africa, Kenya & From India, USA, Switzerland, Estonia, South Africa, Kenya & CanadaCanada
Wide ethnic demographic in VillageWide ethnic demographic in Village
Family appeal, peaceful and positiveFamily appeal, peaceful and positive
Live listenership on BBC- 300,000 during weekendLive listenership on BBC- 300,000 during weekend
Post event - BBC 50,000+ per week Asian Network website hits for Post event - BBC 50,000+ per week Asian Network website hits for Village IndiaVillage India
Post event India - 2.5 million on Radio Mirchi main breakfast showPost event India - 2.5 million on Radio Mirchi main breakfast show
Comments on the festivalComments on the festival
‘ ‘ Out of 42 Asian events in our schedule this year, this is the best Out of 42 Asian events in our schedule this year, this is the best organised event we have filmed’organised event we have filmed’ - - Gareth Aston producer Gareth Aston producer BBC BBC
‘ ‘Brilliant ! We should all get behind this event to help it flourish in Brilliant ! We should all get behind this event to help it flourish in Leicester’Leicester’ - - Keith Vaz MPKeith Vaz MP
‘ ‘A most worthy and visionary achievement’A most worthy and visionary achievement’- - Anandiben Patel minister Anandiben Patel minister from Gujarat Indiafrom Gujarat India
‘ ‘I have been to festivals all over the world but the quality of I have been to festivals all over the world but the quality of programming, environment and the atmosphere here is superb’ - programming, environment and the atmosphere here is superb’ - Paul Paul Dungey, Inverness, ScotlandDungey, Inverness, Scotland
Bhajan Ej Swajan was excellent, please every year” - Bhajan Ej Swajan was excellent, please every year” - Bena Schuet Bena Schuet (Switzerland)(Switzerland)
“ “ A thoroughly enjoyable experience and a great way to start our topic A thoroughly enjoyable experience and a great way to start our topic about India” - about India” - Outwoods Edge Primary School, LoughboroughOutwoods Edge Primary School, Loughborough
NEW BRANDING 2011NEW BRANDING 2011
• Simplified brand approach - now justSimplified brand approach - now just Village India Village India
• Ability to extend festival programme and profileAbility to extend festival programme and profile
• Targeted to diverse audiencesTargeted to diverse audiences
• Simplified marketing strategySimplified marketing strategy
• Revised ticket pricing to increase accessibility to the publicRevised ticket pricing to increase accessibility to the public
New Website already New Website already developeddeveloped
Contemporary function Contemporary function and designand design
Effective integration Effective integration with twitter and facebookwith twitter and facebook
NEW BRANDING 2011NEW BRANDING 2011
• Village India can now be more diverse in presentationVillage India can now be more diverse in presentation
• Proposed Rajasthani Village influenceProposed Rajasthani Village influence
• Diverse programmingDiverse programming
• Capture a wider demographicCapture a wider demographic
NEW MEDIA ADDITIONS 2011NEW MEDIA ADDITIONS 2011 New BBC commitments for the eventNew BBC commitments for the event
Red button TV optionsRed button TV options
Proposed long lead in by the BBC Proposed long lead in by the BBC
Village India trailers on TV at peak viewing timesVillage India trailers on TV at peak viewing times
Enhanced website content pre-festivalEnhanced website content pre-festival
Continued posting of programme content on the BBC Asian Network Continued posting of programme content on the BBC Asian Network website post eventwebsite post event
Discussions opened to include a special Blue Peter programme, Discussions opened to include a special Blue Peter programme, Culture show and the One showCulture show and the One show
Benefits to the CommunityBenefits to the Community
Develop Leicester’s cultural identityDevelop Leicester’s cultural identity
Encourage sharing and participation of different Encourage sharing and participation of different communities through celebration and arts based activitiescommunities through celebration and arts based activities
Create access - Inspire and educate children and studentsCreate access - Inspire and educate children and students
Access for disabled & disadvantaged sectors of the Access for disabled & disadvantaged sectors of the communitycommunity
Create a genuinely multi-cultural event with positive values!Create a genuinely multi-cultural event with positive values!
Benefits to the CityBenefits to the City
Increased inward tourism- associated regional spending Increased inward tourism- associated regional spending
Companies exhibiting from outside the regionCompanies exhibiting from outside the region
1000 plus attending main festival from outside region1000 plus attending main festival from outside region
Major TV and press coverageMajor TV and press coverage
Improved National and International profileImproved National and International profile
Future of the festival?Future of the festival?
Expand the trade show to encompass our original planExpand the trade show to encompass our original plan
Expand the event into city wide festivalExpand the event into city wide festival
Utilize other venues as satellitesUtilize other venues as satellites
Continue to enhance festival and city promotion in Continue to enhance festival and city promotion in conjunction with One Leicester and Leicestershire conjunction with One Leicester and Leicestershire Promotions Promotions
Leicester becomes major cultural destinationLeicester becomes major cultural destination
Join us in this unique celebration and help realize the Join us in this unique celebration and help realize the vision that is Village indiavision that is Village india