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CARIB CULTURE UNITY FESTIVAL A connection of tradition, arts and lifestyle… A revelry that communicates history, legacy, and most importantly, unity for all walks of life. Shockoe Bottom Neighborhood Association Presents Portion of beverage proceeds will benefit

2010 Carib Culture Unity Fest

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Event Sponsorship Overview and Synopsis.

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Page 2: 2010 Carib Culture Unity Fest

The Carib Culture Unity Festival personifies

the life and culture of the African, Caribbean and

Latin communities. With an authoritative

presence and unequaled flair, the Carib Culture

Unity Festival communicates history, legacy,

and most importantly, unity for all aspects of life.

Significant for men, women and children of all

ethnicities and ages, the Carib Culture Unity

Festival reaches this audience by celebrating

the appeal of multi-cultural music, dining and

arts. Onsite content includes concert-style

performances, dance troops, artists, vending,

culture, lavish colors and most importantly, unity

driven programming.

Mission

CARIB CULTURE UNITY FESTIVALA connection of tradition, arts and lifestyle…

A revelry that communicates history, legacy, and most importantly, unity for all walks of life.

CARIB CULTURE

Shockoe Bottom Neighborhood Association Presents

Page 3: 2010 Carib Culture Unity Fest

CARIB CULTURE THROUGH GENERATIONSNo other Caribbean event in Central Virginia provides partners and advertisers with

direct access to the adult, senior and youth demographic of so many communities.

Essential to the pre-paid, international money transfer, telephony, clothing, music, arts,

travel and seasonings industries, we work closely with our advertisers to develop

placement specifically for them.

CARIB CULTURE UNITY FESTIVALA connection of tradition, arts and lifestyle…

A revelry that communicates history, legacy, and most importantly, unity for all walks of life.

Shockoe Bottom Neighborhood Association Presents

Page 4: 2010 Carib Culture Unity Fest

Island Venture Restaurant & Lounge brings the first Carib CultureUnity Festival, held at the Richmond Shockoe BottomMarketplace on Saturday August 7th, 2010. A rain or shinecarnival of cultural love, this festival will be a grass-roots community-at-large celebration for all of Richmond and surrounding areas toexperience and appreciate the local beauties of the multi-ethnic andAmerican communities

With music filling the air, live entertainment, arts, crafts, dance,foods and even specialty talents, the 2010 Carib Culture UnityFestival begins a new dawn of love and unity to central Virginia.Plan to experience a wonderful, gorgeous affair that signifieseverything great about the Caribbean, America, Latin and African. Inshort, expect a day of many cultures together, encapsulating thenotion that we are all no different once you can look beyond skincolor.

The 2010 Carib Culture Unity Festival attendees can look forwardto strong musical performances from the Caribbean, complementedby the sweetest of multi-cultural arts, dancing and ballet. It is ourvision to create a sense of what the Caribbean, American, Latin andAfrican cultures truly offer; vivid colors, unity and tranquility.

A portion of all 2010 Carib Culture Unity Festival beverageproceeds will be donated to the VCU Massey Cancer Center.

CARIB CULTUREOverview

Shockoe Bottom Neighborhood Association Presents

CARIB CULTURE UNITY FESTIVALA connection of tradition, arts and lifestyle…

A revelry that communicates history, legacy, and most importantly, unity for all walks of life.

Page 5: 2010 Carib Culture Unity Fest

Activity HighlightsCARIB CULTURE

Here are some highlights:

• Concert-style musical performances by internationally

recognized Reggae Artists.

• Additional programming to feature metro and surrounding

area musical talents; Richmond, Hampton, Norfolk,

Washington DC.

• Exquisite food service vendors to educate and satisfy many

cuisine palates.

• Culturally authentic arts and crafts designers and workshops.

• Dance troops, models, musical ensembles and workshops.

• And of course – the unique roar of a Caribbean celebration,

ardent and infused with a feeling of love, friendship, well-

being and pleasure.

CARIB CULTURE UNITY FESTIVALA connection of tradition, arts and lifestyle…

A revelry that communicates history, legacy, and most importantly, unity for all walks of life.

Shockoe Bottom Neighborhood Association Presents

Page 6: 2010 Carib Culture Unity Fest

Kids ZoneCARIB CULTUREHere are some highlights:

• Face Painting

• Giant Slides

• Inflatable Play Structures

• Balloon Twisting

• Ball Pools and Games

• Carib Clothing & Contests

CARIB CULTURE UNITY FESTIVALA connection of tradition, arts and lifestyle…

A revelry that communicates history, legacy, and most importantly, unity for all walks of life.

Shockoe Bottom Neighborhood Association Presents

Page 7: 2010 Carib Culture Unity Fest

CARIB CULTURE UNITY FESTIVALA connection of tradition, arts and lifestyle…

A revelry that communicates history, legacy, and most importantly, unity for all walks of life.

Music and EntertainmentCARIB CULTURE

Headline Performer

Richie StevensRichie Stevens is one of the premier

vocalists in Jamaican music, pure and

simple, a disciple of the “The Crown

Prince of Reggae” vocal style.

Frankie PaulFrankie Paul is one of Jamaica’s best-

loved and popular reggae artists. Born

almost blind, he has been dubbed by

some 'The Jamaican Stevie Wonder'.

Shockoe Bottom Neighborhood Association Presents

Page 9: 2010 Carib Culture Unity Fest

CARIB CULTURE UNITY FESTIVALA connection of tradition, arts and lifestyle…

A revelry that communicates history, legacy, and most importantly, unity for all walks of life.

Culture and Fashion EntertainmentCARIB CULTURE

Cultural and Dance

Exhibition

Jewel Shannon

Designs

Shockoe Bottom Neighborhood Association Presents

Page 10: 2010 Carib Culture Unity Fest

CARIB CULTURETitle Sponsorship

CARIB CULTURE UNITY FESTIVALA connection of tradition, arts and lifestyle…

A revelry that communicates history, legacy, and most importantly, unity for all walks of life.

Title Sponsorship Positioning and Branding(multi-year option available)

Category and Industry Exclusivity

Strong Placement on any/all Collateral and Promotional Items

Full Pre-promotional Opportunities

Full Identification in all Local and Regional Media Campaign; radio/tv/print/online

Corporate Identification during day-of and onsite activities

On-Stage Presentation and Branding Opportunities

Full Display in Program Guide

Onsite Exhibit and Branding Space

Opportunity to host value-added events: Party, VIP receptions ,etc.

Shockoe Bottom Neighborhood Association Presents

Page 11: 2010 Carib Culture Unity Fest

CARIB CULTURE

CARIB CULTURE UNITY FESTIVALA connection of tradition, arts and lifestyle…

A revelry that communicates history, legacy, and most importantly, unity for all walks of life.

Sponsorship positioning as the metro-area and state’s leading source for

buyers of pre-paid telephony services and products.

• Signature Placement on Collateral and Promotional Items

• Pre-promotional Opportunities

• Identification in Local and Regional Media Campaign; radio/tv/print/online

• Corporate Identification during day-of and onsite activities

• Onsite Exhibit and Branding Space

• Opportunity to host value-added events: Party, VIP receptions ,etc.

• Category Industry Exclusivity

• On-Stage Branding Opportunities

Telephony Sponsorship – $5-15K

Sponsorship positioning as the metro-area and state’s leading source for

buyers sending monetary transaction across international waters.

• Signature Placement on Collateral and Promotional Items

• Pre-promotional Opportunities

• Identification in Local and Regional Media Campaign; radio/tv/print/online

• Corporate Identification during day-of and onsite activities

• Onsite Exhibit and Branding Space

• Opportunity to host value-added events: Party, VIP receptions ,etc.

• Category Industry Exclusivity

• On-Stage Branding Opportunities

Money Transfer Sponsorship - $5-15K

Shockoe Bottom Neighborhood Association Presents

Page 12: 2010 Carib Culture Unity Fest

CARIB CULTURE

CARIB CULTURE UNITY FESTIVALA connection of tradition, arts and lifestyle…

A revelry that communicates history, legacy, and most importantly, unity for all walks of life.

Sponsorship positioning as the metro-area and state’s leading source for

buyers of culturally authentic retail food and beverage products.

• Signature Placement on Collateral and Promotional Items

• Pre-promotional Opportunities

• Identification in Local and Regional Media Campaign; radio/tv/print/online

• Corporate Identification during day-of and onsite activities

• Onsite Exhibit and Branding Space

• Opportunity to host value-added events: Party, VIP receptions ,etc.

• Category Industry Exclusivity

• On-Stage Branding Opportunities

Food/Seasoning Sponsorship - $5-15K

Sponsorship positioning as the metro-area and state’s leading source for

buyers of culturally authentic retail food and beverage products.

• Signature Placement on Collateral and Promotional Items

• Pre-promotional Opportunities

• Identification in Local and Regional Media Campaign; radio/tv/print/online

• Corporate Identification during day-of and onsite activities

• Onsite Exhibit and Branding Space

• Opportunity to host value-added events: Party, VIP receptions ,etc.

• Category Industry Exclusivity

• On-Stage Branding Opportunities

Beverage/Spirits Sponsorship - $5-15K

Shockoe Bottom Neighborhood Association Presents

Page 13: 2010 Carib Culture Unity Fest

CARIB CULTURE

CARIB CULTURE UNITY FESTIVALA connection of tradition, arts and lifestyle…

A revelry that communicates history, legacy, and most importantly, unity for all walks of life.

Sponsorship positioning as the metro-area and state’s leading source for

buyers of culturally authentic retail food and beverage products.

• Signature Placement on Collateral and Promotional Items

• Full Pre-promotional Opportunities

• Identification in Local and Regional Media Campaign; radio/tv/print/online

• Corporate Identification during day-of and onsite activities

• Onsite Exhibit and Branding Space

• Opportunity to host value-added events: Party, VIP receptions ,etc.

• Category Industry Exclusivity

• On-Stage Branding Opportunities

Travel Sponsorship - $5-15K

Sponsorship positioning as the metro-area and state’s leading source for

listeners, watchers readers and buyers of media.

• Signature Placement on Collateral and Promotional Items

• Full Pre-promotional Opportunities

• Identification in Local and Regional Media Campaign; radio/tv/print/online

• Corporate Identification during day-of and onsite activities

• Onsite Exhibit and Branding Space

• Opportunity to host value-added events: Party, VIP receptions ,etc.

• Category Industry Exclusivity

• On-Stage Branding Opportunities

Media Sponsorship - $5-15K

Shockoe Bottom Neighborhood Association Presents

Page 14: 2010 Carib Culture Unity Fest

CARIB CULTURE

CARIB CULTURE UNITY FESTIVALA connection of tradition, arts and lifestyle…

A revelry that communicates history, legacy, and most importantly, unity for all walks of life.

The financial amount of Sponsorship positioning

negotiated may immediately reflect one or more of

the below 2010 Carib Culture Unity Festival

production elements.

• Musical Talent

• Outdoor Tenting

• Outdoor Staging

• Sound and Lighting

• Media Campaign

Sponsorship Amounts

Shockoe Bottom Neighborhood Association Presents

Page 15: 2010 Carib Culture Unity Fest

In – Kind NecessitiesCARIB CULTURE

• Product samples

• T-Shirts

• Hats

• Gift Bags

• Sunscreen

• Music CD’s

• Movie DVD’s

• Umbrellas

• Bracelets

• Calling Cards

• Coupons

• Gift Cards

• Books

• Outdoor Chairs

• Posters

• Accessories and Tchotchkies

CARIB CULTURE UNITY FESTIVALA connection of tradition, arts and lifestyle…

A revelry that communicates history, legacy, and most importantly, unity for all walks of life.

Shockoe Bottom Neighborhood Association Presents

Page 16: 2010 Carib Culture Unity Fest

CARIB CULTURE FESTIVAL

Telephony Sponsor

Title SponsorMoney Transfer Sponsor

Bev/Spirits Sponsor

Supporting Sponsor

Supporting Sponsor Supporting Sponsor

Supporting Sponsor

Supporting Sponsor

Supporting Sponsor

CARIB CULTURE UNITY FESTIVALA connection of tradition, arts and lifestyle…

A revelry that communicates history, legacy, and most importantly, unity for all walks of life.

Food/Seasoning Sponsor

Travel Sponsor

Media Sponsor

Shockoe Bottom Neighborhood Association Presents

Page 17: 2010 Carib Culture Unity Fest

Office Location:

3410 Semmes Avenue

Richmond, VA 23224

Ms. Dawn Phipps – Owner

PHONE -(804) 564-3702

EMAIL [email protected]

Mr. James M. Dixon – Production

PHONE -(804) 306-0624

EMAIL - [email protected]

Mr. Kaleek Collins – Production

PHONE -(804) 729-9874

EMAIL [email protected]

CARIB CULTURE UNITY FESTIVALA connection of tradition, arts and lifestyle…

A revelry that communicates history, legacy, and most importantly, unity for all walks of life.

CONTACT INFORMATION

Shockoe Bottom Neighborhood Association Presents