Transmedia Storytelling for Filmmakers (2.0)

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    21-Apr-2017

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  • Life is not measured by the number of breaths we take,

    but by the number of moments that take our breath away

  • Taking the audience on an emotional journey beyond the movie

    A journey that goes from moment to moment in someones life

  • Robert PrattenCEO & Founder, Transmedia Storyteller Ltd

  • The film business is dead.

    Long live filmmaking.

  • The Internet and Mobile Revolution

  • The audience has moved on

  • Zack Braff

    Rob Thomas

    Spike Lee

  • 24

  • Incit

  • Spread, Attention and Credibility

    Rev

    en

    ue

    GoodPoor

    Go

    od

    Po

    or

    YouTube

    App StoreOfficialsite

    piracy

  • DEVELOP IMPLEMENT

    MEASURE & MONITOR

  • 44

  • What will the audience do? How will they be engaged?

    Gaming Role-playing

    Observing Exploring

    THINK

    FEEL

    DO

    Moral dilemmas, meaningful choices

    Role-play,provide building blocks

    Reflection, consideration Exploring, discovering

  • Gaming Role Playing

    Observing Exploring

    THINK

    FEEL

    DO

    Wastelanderexperience

    Psychopholexperience

    TarotCards

    Web Series

  • Transmedia Producer (Robert Pratten)

    Psychophol

    (Cassi)

    Wastelander

    (Berta)

    Tarot Cards

    (Tara)

    Web Series

    (Robert)

    Graphic Design & Branding

    (BTL Brands)

    Feature Script (Simon Cluett)

    Producer (Jonathan Sothcott)

  • www.psychophol.com

  • Marketing budget = $0

    Production budget = $500

    Total Net Kindle Revenue (2011) = $1748

    Total shipments on Kindle Jan 1st to Dec 31st 2011 = 972 (retail price at Amazon.com $2.94)

    Number of people connecting to Lauren Ortega on email = 83 = 9% of total sales

    Video views of Episode 1 (Jan 1st to Dec 31st 2011) = 4727

  • Nb: video views used as simple proxy for trend of social media activity. Wasnt the sole activity also included email, Twitter, Facebook etc.

  • Tipping point

  • http://tstoryteller.com/