Life is not measured by the number of breaths we take, but by the number of moments that take our breath away

Taking the audience on an emotional journey beyond the movie A journey that goes from moment moment in someones life to

Robert Pratten CEO & Founder, Transmedia Storyteller Ltd

The film business is dead. Long live filmmaking.

The Internet and Mobile Revolution

The audience has moved on

Zack Braff Rob Thomas Spike Lee

24

Incit

Good App Store Revenue Official site YouTube Poor piracy Poor Good Spread, Attention and Credibility

DEVELOP IMPLEMENT MEASURE & MONITOR

44

FEEL Gaming Role-playing Moral dilemmas, meaningful choices Role-play, provide building blocks Observing Exploring Reflection, consideration Exploring, discovering THINK DO What will the audience do? How will they be engaged?

FEEL Gaming Psychophol experience Observing Role Playing Wastelander experience Tarot Cards Exploring Web Series THINK DO

Producer (Jonathan Sothcott) Transmedia Producer (Robert Pratten) Graphic Design & Branding (BTL Brands) Feature Script (Simon Cluett) Psychophol Wastelander Tarot Cards Web Series (Cassi) (Berta) (Tara) (Robert)

www.psychophol.com

Marketing budget = $0 Production budget = $500 Total Net Kindle Revenue (2011) = $1748 Total shipments on Kindle Jan 1st to Dec 31st 2011 = 972 (retail price at Amazon.com $2.94) Number of people connecting to Lauren Ortega on email = 83 = 9% of total sales Video views of Episode 1 (Jan 1st to Dec 31st 2011) = 4727

Nb: video views used as simple proxy for trend of social media activity. Wasnt the sole activity also included email, Twitter, Facebook etc.

Tipping point