Top Of The PopsMagazine Analysis

• Published monthly by BBC Magazines priced at £2.10• It features chart information, quizzes, song lyrics, posters and is seen as a

supplementary magazine for the TV show ‘ Top of the Pops’• It was launched in February 1995 and is famous for giving the girl group ‘

The Spice Girls ‘ their nicknames• It was originally marketed as the missing link between Smash Hits and

NME but it’s format was gradually changed, with less music content and a demographic shift to young girls between the ages of 11-14

• Despite the TV show being cancelled the magazine is still published today• The magazine has had several editors over the years including, Peter

Lorraine, Corinna Schaffer and Rosalie Snaith and contributing editors including Adam Tanswell , it’s curent editor is Peter Hartmagazine

• More information can be found at http://en.wikipedia.org/wiki/Top_of_the_Pops_(magazine)

Top Of The Pops

Bold masthead, use of black shadow makes it stand out more attracting the reader.Header: Mentioning of a free gift inside attracts the target audience, the fact they are cinema tickets suggests this magazine is for a younger audience the word ‘free’ is written in yellow in order to stand out and ‘cinema tickets’ is also written in a different colour to grab the readers attention and against the pink background this works really well.

Main image is of a well known boy pop band, this suggests that is aimed at younger aged people into pop music and more likely to be females.

Use of flasher: attracts readers attention the word ‘new’ is written in yellow in order to stand out and against the pink background it works well

House style/colour scheme is pink yellow white and blue, bright colours which stand out these are typically girly colours so this suggests the magazine is targeted at young girls

Coverlines: ‘soap boys’ written in bubbly white font to grab the readers attention and the use of yellow font for ‘stripped’ helps to draw the reader in more, the use of cheesy language again suggests this magazine is for a young audience and as it is on about boys ‘stripping’ it would be fair to say this magazine is targe-ted more at females

Pull quote- written in white bubbly font in order to stand out, again helps us to realise this mag is targeted at a younger age group as language is informal/direct and cheesy Barcode/date/issue no.

Footer: number 7 is yellow in order to stand out along with the white bubbly text against pink background makes it more eye-catching

Logo

Main cover line: use of language here is cheesy and informal so therefore suggests it is aimed at younger people, the topic being discussed being cringes and kissing would lead us further to believe that it is aimed at females, we can also see this through the choice of colour being girly pinks/whites.

Images: main image is of a well known boy band associated with pop and on the front cover pop artists are featured e.g. Kelly Clarkson and girls aloud these artists/bands are from the pop genre

Layout: is simple and easy to follow, with the rule of thirds being used. The simplicity of the layout again suggests it is for a younger target audience

Footer: mentions posters which suggests again that it is for a younger audience, pictures of the posters which are featured inside ,attract the target audience. And the bright coloured childlike bubbly outstanding white attracts them

This magazine is targeted at girls aged 11-14, with a strong interest in pop music, male and female celebrities, gossip, TV shows, films and make-up etc we know this because..

Use of bright eye catching feminine colours attract the target audience

Sell line: ‘bursting with backstage gossip’ this suggests it is for a young female audience as they are more likely to be interested in gossip

too and therefore suggests someone interested in pop music would read this magazine as it is clearly from the pop genre. And the use of well known artists/bands being on the front would attract them

Language used: ‘you’ll look like a star’ this attracts the reader making them believe that by buying this magazine it will help them to achieve a ‘star like’ look. This also reinforces the idea that the reader of this magazine would be interested in fashion

yellow in order to stand out and the ‘and’ symbol is too, this is done to Grab the readers attention emphasise that there is even more prizes to be won etc and this attracts the target audience. This again suggests it is aimed at a younger audience and as it mentions ‘party outfit's we know it is targeted more at females

Coverlines: ‘314’ is written in

Use of bright girly colours attract the target audience and the use of direct language ‘we can’t live without’ enables the reader to connect with the magazine and gives it a friendly warm atmosphere which suggests that this is aimed at a younger audience.

Tag: bold outstanding emphasising it is new

Again images of well know pop bands/artists have been used in order to attract the target audience also images of music gadgets are displayed e.g. MP3 Players, the page itself is very image lead with little text suggesting it is for a younger audience as it is easier for them and more appealing

Chance to win: This attracts the target audience because winning things is always fun! And the fact the font is white against a red background helps it to stand out more and the item which is ‘up for grabs’ is written in a bolder white font to stand out even more. The word ‘win’ has been written in completely different colours with a symbol behind, this makes it eye-catching

Mode of address: the language used is very informal and direct e.g. ‘sorry James, it’s not only you who gets us girls gasping. We love Dave, too!’ it createsa friendly atmosphere leading us to believe this magazine is aimed at a younger audience and so this works well. Also the fact is says ‘us girls’ suggests further that this magazine is targeted at femalesLayout/structure: text boxes have been used and black font has been used for the writing. The black font stands out well against the white background making it easy for the reader. the sub headings are written in a vibrant girly pink to attract the target audience as this helps us realise that the target audience is for young females Things which are likely to attract the target audience have purposely been put in a bolder pink text in order to stand out for example ‘SON OF DORK’ the fact this is a pop band again suggests this magazine is related to the pop genre and is a music magazine. The use of the girly pink colour it has chosen to use suggests further that this magazine is more for young females. and the fact there isn’t much text again suggests it is for a younger audience

Mode of address: ‘the feisty five reveal the truth behind some of their best and worst pics. Get ready to cringe!’ this suggests that the target audience is young females, it is friendly informal and direct.

House style/colour scheme: with the use of bright pink, vibrant yellow and outstanding white the colour scheme has been kept the same being girly and eye catching attracting the target audience. The use of a purple background keeps to the theme of girly colours reinforcing the idea that this magazine is aimed at young females

Layout: the use of text boxes with a shadow of yellow around them help them to stand out and the pink bubbly writing used for the subheadings makes it eye-catching and easy for the reader and the colours are girly attracting the target audience. A girly pink colour is again used to highlight the band members names to show who it is that is responding/talking, and for the main copy the text is kept black this keeps it simple and therefore easier for the target audience and against a white background helps it to stand out more. Not much text has been used and so it is easier for the reader it also suggests it is for a younger audience being mainly picture based as children prefer pictures rather than reading as pictures are more appealing and less writing makes it easier for them.

Main Image: Girls aloud are a well know girl pop band and so this reinforces the idea that this is a pop magazine aimed at young females

Subheadings: e.g. ‘saucepot alert’ are quite cheesy and so reinforce the idea it is aimed at a younger audience

Main image: the girls are wearing quite sparkly glamorous clothing and this suggests that the reader of this magazine would be into fashion and like girly clothing. They are smiling and this connotes happiness, also giving a cheerful atmosphere