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www.dusaneinfotech.com
Gaming technology company
• Casino Management System• Online Lottery• Sports Betting System• Virtual Sports and Progressive Gaming • Solutions for Casinos
Over 20 customers across 5 continents.
A Valuable Group Company
www.dusaneinfotech.com
www.dusaneinfotech.com
Vidyadhar Desai [email protected]
Casino ManagementCRM Hospitality Management Club Management
www.dusaneinfotech.com
Faiyaz Engineer [email protected]
Casino ManagementEmbedded TechnologyElectronics in hospitality
www.dusaneinfotech.com
Spending Pattern of Casino Evolution of Player Loyalty System
Flat structure in Player Loyalty and its ChallengesRFM in player loyalty and its ChallengesDusane Player Loyalty Solution: R F M + B D
Competitive Tiering LogicPlayer Base Points and Bonus points setupQ & A5
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www.dusaneinfotech.com
of the marketing budget is spent over Player Club and Comps
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Only monetary value of Coin InTier allocation is based on flat slabs
Tier 1 >= 20000$ Coin InTier 2 >= 10000$ Coin In etc..
Recency and frequency of Player are not considered Only Coin In value is considered for calculation, neglecting the win/ loss amount of the player
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Benefit:Improved target marketing due to recency and frequency
RFM analysis determines customers byA recency scoreA frequency scoreMonetary value (Coin In)
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Win and loss values of Players are not taken into account
Customers with low RFM scores may be ignored
Low recency score and high spending could be ranked
lower
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www.dusaneinfotech.com
www.dusaneinfotech.com
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Coin In Percentage : This will tell the system how much of the coin in we want to give back to the player for carded play.Unit Value : This is normally the smallest monetary unit for the currency being used.Units Per Point : This is a number value that tells the system how much units make up one point.Point Value : This is a result of the Unit Value Multiplied by the Units per Point. It gives the Monetary Value of one point.
www.dusaneinfotech.com
www.dusaneinfotech.com
Spending Pattern of Casino Challenges with Flat Structure and RFM Analysis Dusane Player Loyalty Solution: R F M + B D Analysis Tiering System and Bonus Points
Conclusion:A Scientific Approach to tier allocation by using advanced data analytics and data mining, leading to cutting edge Loyalty System
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Click on the link below to reach us for a free consultationon Player Club Management
http://www.dusaneinfotech.com/reach-us/
Or write to us at [email protected]
www.dusaneinfotech.com
