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Imogen Thomas and Sarah Dodd of Avalon Promotions Ltd explore each of the elements needed to create a successful comedy night. Imogen and Sarah offer insight into how to market your comedy night, the costs involved, how to work your venue, and the acts that are on offer.
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The Key to Successful Comedy Events
Brought to you by Sarah & Imogen of Avalon Promotions
Avalon Promotions Ltd
• Avalon Promotions books and promotes artists for an unrivalled 1500 comedy shows a year in venues ranging from colleges, universities, arts centres, theatres and international festivals to stadium comedy tours and corporate entertainment.
What makes a comedy night successful?
• Great acts• A good, inclusive atmosphere• Suitable venue set up• Regular format • Effective branding
The Comedy Network
• The Comedy Network was established in 1992 to provide professional and affordable comedy to Universities and Colleges across the UK.
• We bring the rising stars of the comedy circuit to your union and help you create a stand up night that everyone can enjoy
RUSSELL HOWARD
AL MURRAY
FRANK SKINNER
Some well known acts who have previously performed on the Comedy Network are:
And....
Russell Kane
Greg Davies
Lee Nelson
30 MINUTES SUPPORT20 MINUTES INTERVAL1 HOUR HEADLINER
HEADLINERS ON THE 2012-2013 COMEDY NETWORK INCLUDE:
CARL DONNELLY
TOM DEACON
JIMMY MCGHIE
NAZ OSMANOGLU
Format of a regular night
Ray Peacock
Ed Gamble
Roisin Conaty
Jarlath Regan
Paul McCaffrey
Network Specials: Freshers, Refreshers and Balls
Russell HowardGreg DaviesLee NelsonRussell KaneChris RamseyJoe Wilkinson
Venue Set Up –Creating a good atmosphere
SoundLightingStagingSeating
Music
Marketing Your Comedy Night
Print – posters and flyers - distribution
Student newspaper/radio – interviews, previews
Online social media – Facebook / twitter
Student involvement – i.e. comedy societies
Cost of Putting on a Comedy Night
Advantages of signing up to regular nights – building an audience / word of mouth Budget should be flexible – fixed fee
Introducing potential of bigger names for warm-ups etc. Generate excitement / reputation.
Unions using our regular Comedy Network package 2012-2013 include:
• University of Brighton• University of Hertfordshire• Newport University• University of Roehampton• Royal Holloway University• Queen Mary University• University of St Andrews• St George’s University
Avalon Promotions LtdThe Comedy Network