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The Key to Successful Comedy Events Brought to you by Sarah & Imogen of Avalon Promotions

The Key to Successful Comedy Events

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Imogen Thomas and Sarah Dodd of Avalon Promotions Ltd explore each of the elements needed to create a successful comedy night. Imogen and Sarah offer insight into how to market your comedy night, the costs involved, how to work your venue, and the acts that are on offer.

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Page 1: The Key to Successful Comedy Events

The Key to Successful Comedy Events

Brought to you by Sarah & Imogen of Avalon Promotions

Page 2: The Key to Successful Comedy Events

Avalon Promotions Ltd

• Avalon Promotions books and promotes artists for an unrivalled 1500 comedy shows a year in venues ranging from colleges, universities, arts centres, theatres and international festivals to stadium comedy tours and corporate entertainment.

Page 3: The Key to Successful Comedy Events

What makes a comedy night successful?

• Great acts• A good, inclusive atmosphere• Suitable venue set up• Regular format • Effective branding

Page 4: The Key to Successful Comedy Events

The Comedy Network

• The Comedy Network was established in 1992 to provide professional and affordable comedy to Universities and Colleges across the UK.

• We bring the rising stars of the comedy circuit to your union and help you create a stand up night that everyone can enjoy

Page 5: The Key to Successful Comedy Events

RUSSELL HOWARD

AL MURRAY

FRANK SKINNER

Some well known acts who have previously performed on the Comedy Network are:

Page 6: The Key to Successful Comedy Events

And....

Russell Kane

Greg Davies

Lee Nelson

Page 7: The Key to Successful Comedy Events

30 MINUTES SUPPORT20 MINUTES INTERVAL1 HOUR HEADLINER

HEADLINERS ON THE 2012-2013 COMEDY NETWORK INCLUDE:

CARL DONNELLY

TOM DEACON

JIMMY MCGHIE

NAZ OSMANOGLU

Format of a regular night

Page 8: The Key to Successful Comedy Events

Ray Peacock

Ed Gamble

Roisin Conaty

Jarlath Regan

Paul McCaffrey

Page 9: The Key to Successful Comedy Events

Network Specials: Freshers, Refreshers and Balls

Russell HowardGreg DaviesLee NelsonRussell KaneChris RamseyJoe Wilkinson

Page 10: The Key to Successful Comedy Events

Venue Set Up –Creating a good atmosphere

SoundLightingStagingSeating

Music

Page 11: The Key to Successful Comedy Events

Marketing Your Comedy Night

Print – posters and flyers - distribution

Student newspaper/radio – interviews, previews

Online social media – Facebook / twitter

Student involvement – i.e. comedy societies

Page 12: The Key to Successful Comedy Events

Cost of Putting on a Comedy Night

Advantages of signing up to regular nights – building an audience / word of mouth Budget should be flexible – fixed fee

Introducing potential of bigger names for warm-ups etc. Generate excitement / reputation.

Page 13: The Key to Successful Comedy Events

Unions using our regular Comedy Network package 2012-2013 include:

• University of Brighton• University of Hertfordshire• Newport University• University of Roehampton• Royal Holloway University• Queen Mary University• University of St Andrews• St George’s University

Page 14: The Key to Successful Comedy Events

Avalon Promotions LtdThe Comedy Network