Stephen Nold, President, MeetingTechOnline, MTO Summit

R.D. Whitney, CEO Tarsus Online Media USA

MeetingTechOnline Tech Webinar Series, Aug 20th, 2009

The “Great Marketing Shift” Implications and Opportunities for Events

Tarsus Online Media

Plant the seed and water it

Thanks to the Sponsors

Chat Live with us on Twitter

Tarsus Online Media

Goals of presentation

Key ingredients assembling (at the right time)Tarsus Online Media

How to cause the reaction

1. Water

2. Heat

3. Plumbing

“Push” marketing is unsustainable

Tarsus Online Media

Ingredient #1: the shift

Why is this shift happening?

Tarsus Online Media

Ingredient #1: the shift

Watering the seed

Ingredient #1: the shift

Don’t be afraid, this is a really good thing!

Tarsus Online Media

Welcome to a “search centric” world

How buyers and sellers connect

Tarsus Online Media

Ingredient #1: the shift

What does “the shift” have to do with a pregnant woman?

Sellers want to follow the conversation of buyers

Marketing Shift: opportunity

So strong is this trend that Intel is shifting marketing spend to follow the conversation. In fact, they are even creating their own social networks and advertising on it.

Tarsus Online Media

Marketing Shift: opportunity

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Light the match, fan the flame:

Leverage “Wikinomics” and “mass collaboration”

+ =

Event Marketing: Example #1

Tarsus Online MediaSpecific Example: Bring this to the ground – event marketing

Event Marketing: Example #1

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ACTION: Created a conversation and buzz on the net

RESULT: News is all over the search engines

Ingredient #2 Heat

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Ingredient #2: Heat

Take the conversation back to the office and online

Barriers to entry gone:

Ingredient #3: Plumbing

Will you hide from the “shift” or evolve and thrive BECAUSE of it?

Ingredient #3: Is your plumbing ready?

Tarsus Online Media

Link to me (any my 4000 level 1 connections):

-- RD Whitneywww.linkedin.com/in/rdwhitney

CEO, Tarsus Online MediaTarsus Group plcwww.Tarsus.com

Email: rwhitney@tarsus.comPhone: 603.925.1160

MeetingTechOnline TSNN – the ultimate resource guide Free Tech Educational Webinar series Tradeshow Week Event Tech Blog BlogWorld David Meerman Scott Case Studies MTO Summit San Francisco,

October 21-22

Additional Resources

For more information on Stephen and MeetingTechOnline

• stephen@advontech.com

• http://www.meetingtechonline.com

• @stepnold (twitter)

For more information on R.D. Whitney and TSNN

• rwhitney@tarsus.com

• http://www.tsnn.com/

Webinar Replay – in 24 hours

• http://www.mtosummit.com/techwebinar