Stephen Nold, President, MeetingTechOnline, MTO Summit
R.D. Whitney, CEO Tarsus Online Media USA
MeetingTechOnline Tech Webinar Series, Aug 20th, 2009
The “Great Marketing Shift” Implications and Opportunities for Events
Tarsus Online Media
Plant the seed and water it
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Goals of presentation
Key ingredients assembling (at the right time)Tarsus Online Media
How to cause the reaction
1. Water
2. Heat
3. Plumbing
“Push” marketing is unsustainable
Tarsus Online Media
Ingredient #1: the shift
Why is this shift happening?
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Ingredient #1: the shift
Watering the seed
Ingredient #1: the shift
Don’t be afraid, this is a really good thing!
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Welcome to a “search centric” world
How buyers and sellers connect
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Ingredient #1: the shift
What does “the shift” have to do with a pregnant woman?
Sellers want to follow the conversation of buyers
Marketing Shift: opportunity
So strong is this trend that Intel is shifting marketing spend to follow the conversation. In fact, they are even creating their own social networks and advertising on it.
Tarsus Online Media
Marketing Shift: opportunity
Tarsus Online Media
Light the match, fan the flame:
Leverage “Wikinomics” and “mass collaboration”
+ =
Event Marketing: Example #1
Tarsus Online MediaSpecific Example: Bring this to the ground – event marketing
Event Marketing: Example #1
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ACTION: Created a conversation and buzz on the net
RESULT: News is all over the search engines
Ingredient #2 Heat
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Ingredient #2: Heat
Take the conversation back to the office and online
Barriers to entry gone:
Ingredient #3: Plumbing
Will you hide from the “shift” or evolve and thrive BECAUSE of it?
Ingredient #3: Is your plumbing ready?
Tarsus Online Media
Link to me (any my 4000 level 1 connections):
-- RD Whitneywww.linkedin.com/in/rdwhitney
CEO, Tarsus Online MediaTarsus Group plcwww.Tarsus.com
Email: [email protected]: 603.925.1160
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Additional Resources
For more information on Stephen and MeetingTechOnline
• http://www.meetingtechonline.com
• @stepnold (twitter)
For more information on R.D. Whitney and TSNN
• http://www.tsnn.com/
Webinar Replay – in 24 hours
• http://www.mtosummit.com/techwebinar