Specialized College Life with

Keep health life No worry aboutgas

Environmental friendly

Problem of bicycle market

Specialized

BSATrek

Scott

Fuji

GiantGaryFisher

GT

BMX

Velo

$46,000

New Target Customers

Environment Background

Second popular Vehicle No preference on certain brand

Big

“Make Specialized as student bicy-cle”

For Example

Big Idea

Target Consumer

Budget

Focus Group

Interview

2% of annual revenue for marketing = $10,000,000

Social media

KPI

The portion of Spe-cialized bicycle in

universities