Sony Music Entertainme

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Production• Sony Music operates in 44 countries and territories: Argentina,

Australia, Austria, Belgium, Brazil, Canada, Central America, Chile, China, Colombia, Czech Republic, Denmark, Dubai, Finland, France, Germany, Greece, Holland, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Korea, Malaysia, Mexico, New Zealand, Norway, Philippines, Poland, Portugal, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, United States, Venezuela.

• New technologies have been introduced into the production with Sony Music such as: use of the internet, games consoles, mobile phones and iPods.

• With new technology it is also becoming a lot easier andaccessible for people to create music.

Distribution• Sony Music can distribute their music by using this new

technology. We can now listen to music on the internet (YouTube, Social Networking Sites), mobile phones, music channels and other programmes on the TV.

• Different films can feature music which may boost their fan base:

• Aerosmith have music featured in ‘Blades of Glory’. • ACDC also have music in ‘Wild Hogs’.This is an example of synergy within Sony Music.

Marketing• Music can be marketed by posters, adverts on: TV, radio, the

internet, iPod/iPhone apps, magazines, newspapers and many more.

• Artists such as Rebecca Ferguson and Olly Murs were found on the X-Factor which immediately created a buzz and fan base around them.

• Paul Potts and Susan Boyle were found on Britain’s Got Talent which has the same effect.

• Throughout each of the shows, they became more and more popular and people are willing to download their music/visit shows/vote for them. This results in Sony making more and more money.

Exhibition(Exchange and Consumption)

• Audiences can consume or buy a band/artists’ music by download (iTunes) you can listen to their music (Music Unlimited, music channels on TV and by radio). Also, Social Networking sites create a buzz about a band/artist (can link songs from sites such as YouTube, on Facebook fan pages can be made with news and updates)

Merchandising• Merchandising can help advertise a band/artist even further,

and promote Sony as a company. They can become more popular and well-known when in adverts, not just for their music.

• The majority of profit can be made through this as a product may have a bigger target audience. For example, people may not be particularly interested in an artists’ music, however buy their perfume as they just like it.

• Artists signed with Sony such as Beyonce, The Vaccines and One Direction all have merchandise out such asbooks, t-shirts and perfume.