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MARKET ANALYSIS &
STRATEGIC ASSESSMENT
2011-2015
·
market including technologies, marke t charac te r i s t i c s and forecasts.
·Analysis of emerging opportunities for vendors and operators.
·Unique insight: interviews of leading players with significant experience of the mobile music market.
·Benefit from fresh thinking, intelligent market assessment.
A unique study of the mobile music ·
opportunities for growth?
·What are the prevailing business models for players in the mobile music industry?
·How has the value chain for mobile music changed?
·What is the potential size of the market for ringtones, ringback tones, full track services and music videos on the mobile platform?
·How are piracy and other challenges hindering the development of mobile music?
·How are copyright holders and governments combating the threat from piracy?
·Who are the major players in the mobile music industry?
How is mobile music situated within the wider music industry and what are the
This detailed investigation into the opportunity for mobile music provides an in depth exploration into the complexity of the mobile music ecosystem. Within three forecasting chapters, the report sizes the market for: Ringtones & Ringback tones; Full Track services (downloads & subscriptions); and Music Videos.
The report provides user and revenue forecasts for each category of mobile music, as well as the average price paid for, and total market value of music services on the mobile. It also provides the number of downloads per user, total number of downloads, and adspend on mobile music, all by 8 key regions.
It sets the scene by establishing mobile music in context of the music industry as a whole, contrasting the latest shipment data of other devices against mobile handsets, and analysing revenues from digital music against physical sales. It also analyses the impact of piracy through P2P file sharing on the mobile music market and discusses rights holder and government responses.
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Impact of Illegal File Sharing Analysed
Mobile Music OpportunitiesMarket Size, Strategic Analysis & Forecasts
2011-2015
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whitepapers. . .
High Value Strategic Planning Tool - Three Extensive Forecasting Chapters -
analysis & forecasts
Mobile Music Opportunities: Analysis & Forecasts
Report Analysis
This new edition to Juniper’s highly regarded mobile entertainment series provides vital analysis of the future for digital music, comparing sales of iPods to iPhones as well as evaluating the costs of tracks and subscriptions on music stores such as iTunes, Spotify and Grooveshark. Comparative profiles of leading players within the music sector are presented, evaluating their presence in the mobile music value chain. Strategic recommendations for record companies, operators, handset vendors, app providers and legislators are also provided.
report overview
Market Forecast Suite 2011-2015
6 Year Analytical Forecasts
Split by 8 Key Regions
Definitive Market Breakdown
Visual Clarity
provides an essential up-to-date examination of the current and future opportunities available across mobile music markets, focusing on key regions until 2015.
North America; South America; Western Europe; Central & Eastern Europe; Far East & China
.offers a critical dissection of
the mobile music sector, featuring: drivers and inhibitors of growth; interviews and clinical insight from key market players; market leader profiles, cutting-edge strategies and real-world case studies; plus essential advice for optimising revenues.
with 58 tables and full colour forecast charts.
; Indian Sub Continent; Rest of Asia Pacific; Africa & Middle East
Juniper Research specialises in providing high quality analytical research
reports & consultancy services to the telecoms industry. We have
particular expertise in mobile, wireless, broadband & IP-convergence.
Juniper is independent & provides authoritative assessments of markets,
technologies & industry players. Our analysts are experienced senior
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by qualified experts prior to publication. The report offers a rich mix of
graphics, illustrations, technology roadmaps and tables.
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Total Global Revenues ($m) from Full Track Mobile Music Per Year 2010-2015
Ringtones
Ringback tones
mobile users who download ringtones; downloads per user; downloads per year; average download cost; total revenues
mobile users who download ringback tones; monthly subscriptions; total monthly subscriptions per year; average monthly subscription cost; total revenues
Full-Track Downloads
Subscription Services
Music Videos
Total Market
mobile users who download full-track music; downloads per user; total downloads per year; average download cost; total revenues
mobile users who subscribe to services; downloads; monthly subscriptions per user; total; average monthly cost; total revenues
mobile users who download music videos; downloads per user; total downloads; average download cost; total revenues
total mobile music revenues
content summary
·Executive Summary Total monthly subscriptions per year 5. Hurdles & Regulation·Average cost per monthly subscription· ·Total revenues Digital piracy: what is P2P file 1. Mobile Music Market
sharing?; P2P file sharing evolution Development(Napster; BitTorrent; the extent of 3. The Market for Mobile Music: P2P); P2P - a moral blindspot; the Full-Track Download & way forwardSubscription·Digital is the future of music
·Homemade ringtones; Tiered data distribution; Dedicated MP3 players
pricing; Network coverage; establish market for, and lose out to,
Limitations of streaming; Operator ·Mobile users who download full-track music phones; Mobile handsets are willingness to provide billing for musicubiquitous; Penetration of mobile content services; Digital rights ·users downloading full tracks or Downloads via mobile per user per management
subscribing to full-track services is low year· ·Penetration of 3G networks & rollout Total downloads via mobile per year
·Anti-piracy legislation: graduated ·of 4G networks (3G/4G subscriber Average cost per download via response (case study: France’s forecasts); Developments in handset mobileHADOPI law)technology improve user experience; ·Total revenues
·Application content rating: Apple’s Social networking aiding music iTunes applications ratings; iPhone discovery parental controls
·Ringtones; Ringback tones ·Mobile users who subscribe to full-6. Players in Mobile Music·Full-track services: sideloading; track music subscription services
downloading; streaming ·Downloads of full-track music split by ·Music video downloads service subscribers & ad hoc
·EMI Music; Sony Music Entertainment; downloadersUniversal Music Group; Warner ·Monthly music subscriptions per user Music Group: corporate profiles
·Pay-per-download; Subscription; per year(sales revenues); strategic partnerships
·Advertising (case study: iAd - Apple) Total subscriptions per year·Average monthly cost of subscription
·Vodafone; China Mobile: corporate ·SMS-based; Credit card; Operator; services
profiles (service and operating ·WAP Total revenues
revenues); products and services
2. The Market for Mobile Music: 4. The Market for Mobile Music: ·Apple; Nokia; Sony Ericsson:
Ringtones & Ringback Tones Music Videos & the Total Marketcorporate profiles (shipments and sales revenues); products and services
·Mobile users who download music videos
·Bounce Mobile (Fireplayer); ·Downloads via mobile per user per Omnifone; Pushlife; RealNetworks;
year·Mobile users who download ringtones Shazam; Spotify: corporate profiles; ·Total music video downloads via ·Ringtone downloads per user per year strategies; key clients and strategic
mobile per year· partnerships; products and servicesRingtones downloaded per year·Average monthly cost of downloads ·Average cost per download
via mobile·Total revenues
·Total revenues
·Mobile users who download ringback ·Total revenues: mobile music; music tones
video downloads via mobile (split by ·Ringback tone monthly subscriptions
region; category)per user per year
Hurdles
Introduction
The Opportunity for Mobile Music
The Market for Full-Track Mobile Music Downloads
Regulation and Controls
The Market for Mobile Music Mobile Music Definition Subscription Services
Introduction
Content Providers: The Major Labels
The Value Chain
Business Models
Mobile Network OperatorsBilling
Handset Vendors
Introduction The Market for Mobile Music Videos
Forecast Methodology Application Providers
The Market for Mobile Ringtones
The Market for Mobile Ringback TonesThe Total Market for Mobile Music
You can view a full table of contents on our site here...
113 Pages
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3 • AdMob • Amobee • Apple • BitTorrent • Bounce Mobile • China Mobile • EMI Music • Grooveshark • HTC • iAd (Apple) • IFPI • Jamster • KDDI • MBlox • Microsoft • Motorola • Napster • Nokia • O2 • Omnifone • Orange • Pushlife • RealNetworks • Rhapsody • Samsung • Shazam • SK Tele com • Sony Ericsson • Sony Music • Spotify • T-Mobile • Universal Music Group • Vodafone • Warner Music Group
Daniel Ashdown is a Research Analyst with Juniper Research. His areas of focus include mobile content, applications and markets, as well as developing a number of new research databases for Juniper.
He holds a BA in Philosophy and Politics and an MA in Political Theory from the University of Exeter.
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