THE EVOLUTION OF TECHNOLOGY. LONDON. 24/02/12

PRESENTER

Throughout the years technology has developed

dramatically from simple devices to more complex devices

that do more than its function.

Throughout the introduction a montage of old and new technologies

are shown

Computers are now an important part of society but does

the use of computers lead to decreasing social skills.

The increase of social networking sites mean that people

can now socialise online but what affect is this having

on society. The languages skills of pupils in full time

education can be affected by the use of social networking

sites like msn.

Nowadays the games that are advertised involve physical

interaction but what physical damage is this having on

our bodies. Games consoles like Wii and Kinect are

marketed as exercise but is it healthier to ride a

bicycle outside or on the Wii.

The Mobile phone which was once used as a device to make

phone calls can now do things like take pictures, access

the internet, send and receivemessages and listen to

music. With so many apps and the development of smart

phones this raises the question: how many people actually

use their phones to make phone calls alone.

Clips of public interviews about what they use their phones for.

The representation of gender has dramatically changed

overthe years from the damsel in distress to hyper

sexualised females. Some have even become the heroines

and main characters.

There has been a movement from pixelated images to

computer generated images known as CGI's.This immerses

the player into the game because the images in the video

games resemble the objects in our everyday lives.

The improvement of technology has meant that the graphics

in video games has also improved for example in previous

video games like sonic, the main character sonic would

have to jump on the villain to get rid of them but in

modern video games like assassins creed bloody scenes are

shown.

(VOICEOVER)

Clip of an advert which shows worldwide gaming

This improvement of technology means that gamers can now

play worldwide. For example someone in Europe can play

with someone in the US.

(VOICEOVER)

Clips of violence in different video games

The violent images in video games show that the violence

in video games has increased. In video games such as

grand theft auto, assassins creed and la noir players can

inflict violence on the characters and commit all sorts

of crimes without the game showing the real consequences

of theiractions.

(VOICEOVER)

In modern video games women have been highly sexualised

it is estimated that 28%of women are represented as sex

objects in video games. The character princess peach in

Mario is presented with blonde hair wearing a pink dress

which is the typical stereotypeof a female. Nowadays due

to the role of women changing, in games like grandtheft

auto women are presented with large breasts, large hips

and very revealing clothes. So does this representation

mean that women's role inthe media is to be a sex object?

Clips of public responses.

We asked members of the public what they thought of this

poster advertising grand theft auto: vice city. After

asking members of the public what they thought of the way

women are represented in modern video games, we visited

the convent of Jesus and Mary language college and asked

an expert sociologist about what she thought of women

being sexualised in video games.7

Show sociologist interview

(VOICEOVER)

Cut to clips from games of different representations of women.

Join us after the break when we will be looking at how

some video games have represented females as independent

heroines in games like tombraider and final fantasy.