Embed Size (px)
Citation preview
RalphCapabilities Deck
Wednesday, January 25, 12
Ralph is a multi-award winning ideas agency that creates engaging, useful and entertaining content to build and promote brands.
We specialise in creating content for the entertainment industry and have worked with almost every major film studio and TV channel in the US and the UK. We have loads of experience working alongside writers and producers to generate new stories and scenarios that are in keeping with their tone and style.
We pride ourselves on being able to write ‘in character’ and have created scripts and content for Dexter, Breaking Bad, Gossip Girl, Flight Of The Conchords, Lights Out, The Vampire Diaries, Fringe, Skins and many more.
We’re social media experts too, which is why Facebook made us one of their much sought-after and highly exclusive Preferred Developer Consultants.
We have offices in London,
New York and LA.
We even won a BAFTA for
our work on Charlie
Brooker’s ‘Dead Set’.
Wednesday, January 25, 12
RalphOur Structure
Ralph and CoFlash, HTML, PHP, MySQL,
iOS, Facebook preferred developer.
We design and build lovely looking sites and apps that
are pixel perfect.
Shoot RalphBAFTA winning,
great writing, huge experience in producing
and directing.
RalphQuirky British creative thinking combined with
jolly good strategy.
Wednesday, January 25, 12
Exec TeamRalph
Jay ArmitageExec ProducerLos Angeles
Chris HassellCreative DirectorLondon
Iain Barrington LightCEO NYNew York
Wednesday, January 25, 12
Pioneered personalised interactive video.Produced true viral campaigns.Won a BAFTA and other stuff.Did something never been done before on YouTube.Got to number 2 in the iTunes App store.One of a limited bunch of Approved Facebook Developers.Adobe Agency Partner.Apple Developer.Nominated for an Emmy 2011.
So What?Ralph
Wednesday, January 25, 12
ClientsRalph
Wednesday, January 25, 12
What we do?Ralph
Strategy Creative Production
Wednesday, January 25, 12
Wednesday, January 25, 12
Dexter
FX and ShowtimeDexter
Our first real dabble in personalised interactive video. Dexter helped us cut our teeth and a whole lot more.
Give your mates ‘The Dexter Treatment’ and scare the crap out of them by emailing them a link to a video news report all about them.
Over 3.5 million videos created across the globe, masses of free publicity and awards, huge awareness.
Not bad for our first effort and we haven’t looked back since.
Wednesday, January 25, 12
Wednesday, January 25, 12
Sony Pictures TVBreaking Bad
Award winning interactive video for the Emmy winner Breaking Bad.
This was our second project for Breaking Bad having previously produced Walts Wisdom.
First person POV experience putting you right in front of the main character Walter White, who knows all about you!
The video is interactive and depending on where you look you get a different ending.
But whichever way you look it doesn’t end well for you!
Breaking Bad
www.waltswarning.com
Wednesday, January 25, 12
Wednesday, January 25, 12
GoogleYouTube - GoodWork
Google approached us to create a campaign to get Nonprofits and Creative teams together.Nonprofits from around the globe can benefit by getting a video ad to promote their cause.Creatives can benefit by getting their work showcased and if lucky enough shown at Cannes to all the industry big hitters.It’s a win win situation for all involved.We conceived, wrote, directed, designed and developed the digital campaign.We developed on the YouTube platform using their API. YouTube - GoodWork
http://www.youtube.com/goodwork
Wednesday, January 25, 12
Wednesday, January 25, 12
Wednesday, 11 May 2011
USA Networks/FordWhite Collar
As an extension of the “White Collar On Location” concept, we featured a map of NYC in which users have a choice of following the CON EXPLORER (Black Ford Explorer) or the AGENT EXPLORER (White Ford Explorer).
Each Explorer along with the guide takes the user to different parts of the city to discover interesting facts about a ‘Con Man’ or ‘Agent’ lifestyle/skills.
6 videos and 6 interactive tasks.
White Collar
Wednesday, January 25, 12
Wednesday, January 25, 12
FXLights Out
This is our first project for FX in LA and it’s a big one.To promote their new show ‘Lights Out’ we produced an interactive boxing game where you fight against the lead character from the show, the real deal.We launched on MySpace and then rolled out to the main FX site, various Facebook Apps, iPad and iPhone versions.It all started with a huge 2 day shoot in the Bronx NYC and launched in LA 3 months later!So far over 1.5 million players and it’s growing everyday.Sponsored by Chrysler Cars. www.lightsoutgame.com
Lights Out
Wednesday, January 25, 12
FXLights Out
iPad and iPhone games.
Users fight against the real deal.
Lights Out
Wednesday, January 25, 12
BBDO NYC tasked us to produce the interactive part of a new campaign they were creating for AT&T to promote the Blackberry Bold 9700.
Michael Mann directed the video, we co-directed and consulted on set.
We then produced the interactive version of the campaign, users logged in through Facebook Connect and they and their friends became part of the movie/video using their Blackberry Bold to stay one step ahead!
Stay one step ahead here:- www.onestepaheadmovie.com
www.onestepaheadmovie.com
BBDOAT&T
Wednesday, January 25, 12
Wednesday, January 25, 12
Fringe : Division
A 5 part interactive video experience, rolled out over 4 weeks in the build up to the season finale.The interactive includes personalisation and games throughout.
Fringe
Emmy Nominated
Wednesday, January 25, 12
Wednesday, January 25, 12
THQRedfaction
Facebook game.Aliens and friends are advancing on you and you have to make sure you shoot the right ones.Unlock levels and get more weapons etc.If you kill any friends they are informed on Facebook so be careful!
Redfaction
Wednesday, January 25, 12
Universal PicturesBruno
Our second iPhone app, we reached number 2 in the App store, very pleased, very Bruno!
Bruno
Wednesday, January 25, 12
Paramount PicturesThe Devil Inside
iPhone and iPad apps for The Devil Inside.The app hits you with a video screamer right out of the blue and records your reaction to the scare, you can then share your scare video with friends on Facebook, Twitter etc.
The Devil Inside
Wednesday, January 25, 12
Warner Bros and AT&TThe Vampire Diaries
A four part interactive mystery to establish your bloodline: Vampire, Werewolf or Witch!30k visits on day one with an average time of 3.2 mins on the site.So far over 550k uniques with an average time of 3.29 mins.
http://bloodlines.cwtv.com/att/
The Vampire Diaries
Wednesday, January 25, 12
Wednesday, January 25, 12
RalphMore Information
For more information about how we can create content for you that packs some punch please contact one of our offices:-
London
Los Angeles
New YorkChris Hassell, Creative Directort: 020 3006 6730e: [email protected] 4.05 The Tea Building, 56 Shoreditch High Street, London E1 6JJ
Jay Armitage, Executive Producert: 310 779 6036e: [email protected] Broadway, Santa Monica CA 90404
Iain Barrington Light, CEO NYt: 212 226 2089e: [email protected] W Broadway, Suite 300, New York NY 10013
You want more...
Wednesday, January 25, 12
