Questionnaire Results Questionnaire Results and Conclusionsand Conclusions

How Old Are You?

0

1

2

3

4

5

6

13 14 15 16 17 18 19 20 21 22 23

Age

Num

ber Of P

eople

I asked a range of people within my

target audience to fill in my questionnaire.

The majority of people that I asked

however where aged between 15 and 18 therefore my results

will be more bias towards this age range so that it appeals to the

audience.

Who is your favourite band(s) or singer(s)?

I asked 20 people who their favourite bands or singers were.

The most common bands/singers which were put as an answer were

The Fray (2), Linkin Park (2), Coldplay (3), Bob Marley (2), All Time Low (3), Bruno Mars (3),

Leona Lewis (2) and My Chemical Romance (2). Other answers put

were Bob Dylan, The Byrds, McFly, Christina Perri, Marianas Trench, Bon Jovi, Ed Sheeran,

Metallica, Eminem, LMFAO, Matt Cardle, Lady Gaga, Rihanna,

Mumford and Sons, 30 Seconds To Mars, Radiohead, Black Veil

Brides, Manics, Adele, One Night Only, Michael Jackson,

Evenescene and You Me At Six (All these bands where only given

once throughout the 20 questionnaires that I gave out). By using these bands in my magazine

it will appeal to the target audience, making them want to

buy it.

2, 11%

2, 11%

3, 15%

2, 11%3, 15%

3, 15%

2, 11%

2, 11%

The Fray

Linkin Park

Coldplay

Bob Marley

All Time Low

Bruno Mars

Leona Lewis

My ChemicalRomance

Most Popular Bands Received As Answers

What Colours Do You Associate With An Indie Magazine?

I asked 20 people what colours they associate with the indie genre, the most

common answers given where Brown (6), Red (12) and Blue

(9). This will help me to choose an appropriate colour

scheme that will attract my target audience.

Colours Associated With Indie

Colours

Num

ber Of P

eople

How Often Do You Buy Music Magazines?(Weekly, Fortnightly, Monthly, Yearly or Other)

The most common answer to be chosen

was monthly with 50% of the people that I asked choosing this

option. The least common choice was yearly with no one

choosing this option. The 2 people who chose other both

specified that they never buy music

magazines.0

1

2

3

4

5

67

8

9

10

Weekly Fortnightly Monthly Yearly Other

How Often You Buy A Music Magazine

Num

ber Of P

eople

Frequency Of Purchase

Name One Good And One Bad Point About A Music Magazine That You Read

I asked 20 people to list one good point and one bad point about a music

magazine that they read. A bad point that was continuously put

was that music magazines are too

expensive (10). A good point that was regularly put was that they liked to find out new or more information about artists (7), closely followed by

the interviews and articles that they read

(6).

7, 35%

2, 10%6, 30%

3, 15%

2, 10%

New/ More Information

Pictures

Interviews/ Articles

Bands Featured

Don't Read Them

Good Points

2, 10%

5, 25%

10, 50%

1, 5%

1, 5%

1, 5%

Not Interested In/ PointlessInformation Or BandsAdvertisments

Expensive

Limited Range

Nothing

Don’t Read Them

Bad Points

How Much Are You Willing To Pay For A Music Magazine? (Less Than £1.50, £1.50 - £3.00 or

More Than £3.00

When I asked my target audience how much they would be willing to pay for a music magazine the majority of people chose between £1.50 and £3.00 with 14 out of 20 people choosing this option.

0

2

4

6

8

10

12

14

Less Than£1.50

£1.50 - £3.00 More Than£3.00

How Much My Target Audience Are Willing To Pay For A Music Magazine

Price

Num

ber Of P

eople

What Type Of Article Do You Most Prefer To Read? (Interview, Review, Fan Mail,

Gig Guides, Other)

I asked 20 people to answer which

articles that they most enjoy reading from a list choosing one or more options in the list to help me with the content that I am going to include in my magazine. The

most common answer chosen was

Interview (18), followed by Review

(5)0

2

4

6

8

10

12

14

16

18

Interview Review Fan Mail GigGuides

Other

Article Type

Num

ber Of P

eople

Articles People Prefer To Read

Do Free Gifts Influence You Towards Buying A Magazine? (Yes or No)

Yes 12

No 8

I asked my target audience whether free gifts influence them towards buying a magazine. The majority of people

seemed to prefer magazines with free gifts with 60% choosing this option.

What Attracts You Most To A Front Cover Of A Music Magazine?

I asked my audience to write 1 or 2 things that attracts them most to the front cover of a

magazine, the most common answer given was the image of the band or singer on the front cover with 18 people writing this as their answer. Other answers given included the colours, bold writing, The

advertisement of the interview or article with the artist

featured and buzz words. By asking the audience this question, it allows me to

understand exactly what will attract my target audience

towards the cover so that they would want to buy my

magazine.

18, 72%

2, 8%

1, 4%

3, 12%1, 4%

Main Image

Colours

Bold Writing

Interview/ Article

Buzz Words

Attraction To A Front Cover

What Words Would You Associate With The Magazines ‘Q’ And ‘NME’?

I asked my audience to list words that they believed to have connotations with the

music magazines Q and NME, the most common

answers given where Rock (7) and Indie (11). Other

answers that where given where New Music, Good

Bands, Mosh, Red, Black, Buzz Words, Music, Epic, Awesome, Concert, Chart

Toppers, Good Music, Kerrang, MTV, Popular,

Talent, Dark Colours, Good, Unusual and New Music (All these answers were given

between 1 and 3 times)

0 1 2 3 4 5 6 7 8 9 10 11 12

Rock

Indie

New Music

Good Bands

Mosh

Red

Black

Buzz Words

Music

Epic

Awesome

Concert

Chart Toppers

Good Music

Kerrang

MTV

Popular

Talent

Dark Colours

Good

Unusual

New Music

Word

s

Number Of People