QUESTIONNAIRE RESULTS –

TEENS (13-17 YEARS)

By R Jam

QUESTION 1

20%

60%

10%10%

Out of the options below, which is your favourite music video?

Britney Spears - ToxicMcFly - Five Colours In Her HairOne Direction - What Makes You BeautifulSpice Girls - Wannabe

QUESTION 2

100%

Does a music video have any im-pact on whether or not you buy the

song?

YesNo

QUESTION 3

10%

20%

70%

Which music channel do you visit the most?

MTV DanceKerrang!Vintage TVCapital TV

QUESTION 4

40%

40%

20%

What is your preferred method to watch a music video?

Social NetworkingYouTubeTVDVD

QUESTION 5

80%

20%

Which music genre do you prefer?

PopRockRnBClassical

QUESTION 6

30%

40%

30%

What appeals to you most in a music video?

Band/Singer ShownNarrativePerformance

QUESTION 7

50%

20%

30%

Which gender would you prefer a band to be made up of

MaleFemaleMixed

QUESTION 8

70%

30%

Out of the performance options be-low, which idea do you prefer?

Band are seen as ‘rebellious’ - school environ-mentBand are seen as ‘professional' - concert envi-ronment

QUESTION 9

40%

60%

Out of the narrative options below, which do you prefer?

Band/band member are in-volved in the narrative throughout

Band/band mem-ber are not in-volved with the narrative – the narrative is made up of two/more actors

CONCLUSIONFrom these results, we can see that teenage males and females prefer pop music videos which has a mixture of performance and narrative features.They would want to be able to view the music video online as they mostly watch music videos through social networking and video sharing sites.The band should be made up of male members and should be seen as ‘rebellious’ in a school environment. From these results, we have come to the conclusion that teenagers are our target audience. Since the music video they liked the most was McFly’s Five Colours In Her Hair so the best options for our music videos would be another one of McFly’s songs.