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Flava is a British music video channel owned by CSC media group
Flava plays hip hop, RnB, garage and grunge music.
Launched June 2004
Kiss TV is owned by box television
Kiss Plays Mainstream music which is urban, dance and RnB
Launched June 1998
TV ChannelTV Channel
0 5 10 15 20
1girl
boy
0 10 20 30
1I just want the song
I like watching
What gender are you?
Boy
Girl
Do music videos interest you or do you just listen to the tracks?
I like watching
I just want the song
1
yes
no
0
5
10
15
20
25
30
yes
no
Do you think a hip hop/ RnB Video should have a happy ending?
Yes
no
0
2
4
6
8
10
12
14
16
18
20
under16
17-18 19-21 22-24 25+
under 16
17-18
19-21
22-24
25+
How old are you?
What sorts of colours would you expect to be in a hip hop/ RnB music video?
Most popular answers were
Red
Black
Green
White
What is your favourite music video and why?
Some answers
Dan Black –Symphonies
Asian Kung Fu Generation – After Dark
Vampire Weekend – a-punk
Beyonce – if I were a boy
Akon – I wana love you
How do you think women should be shown in this video?
Most popular answers were
Sexy
Strippers
Respectful
How do you think men should be represented in this video?
Most popular answers were
Sexy
In suits and with bling
Dominant/ powerful
What types of places do you think this film should be shot?
Most popular answers were
Ghettos/ slums
In the club
Homes
What genre of music do you like listening to?
55
7
4
2
41 2
rock
hip hop
RnB
indie
metal
10
43 92
5
12
14
1239
7
rapping bling/ moneydancingcouplesbad relationshipscrimesrivalryfightingpartyingtaking drugs cheatingviolence
What typical features do you expect to see in a hip hop and RnB music video?
Analysis of questionnaire results
The questionnaire shows that most people want a happy ending to the song
Black, white, red and green are important colours to use for this R’n’B video
All the models have to be represented as sexy and desirable The music video has to have rapping, partying and the models should
have bling R’n’B is a very popular genre People want to see ghettos and parties
Production log Filmed footage which turned out to be unusable on 11/ 10, then talked about the
mistakes and how to improve and get better results with next recording, 12/10 Went to work shop In the Brent City Learning Centre (CLC) on how to use the
tri-caster (green screen), 21/10 Spent a lot of time on the research and planning presentation over the
weekends, 24-25/10, 31/9-1/11 Presented research and planning presentation to gain feed back on what I
should improve on, 2/11 Went to Brent CLC and booked the green scene for Tuesday 3/10 1.30-5.30,
2/11 Filmed a lot of useable footage with the actors using the green screen which
went well as they fit their roles, 3/11 Spent more time making improvements on the planning and research
presentation 7-8/11 Set recording date with actors but because of a shortage of cameras in the
media department, we had to borrow a camera from the drama department, 20/11
Planning mise en Planning mise en scene scene
Conventional Hip hop and R’n’B mise en scene
People wearing sunglasses, hats, hoodies because of the culture
Bling to show high status and wealth Wearing dark colours like black and
blue Mobile phones Trainers and hats/ caps
Actors and their mise en Actors and their mise en scenescene
Planning locationsPlanning locations
Where teenaged couples would be such as in cafes and in the park, places where they can be alone together.
These places must have conventional features such as park benches for the people to sit together like conventional couples.
Tri-Caster/ Green Tri-Caster/ Green Screen Screen
The green screen was used for our video as it is used for other Tinchy Strider videos A white background was chosen as the contrast between the dark colours the actors wear and the white looks good which is conventional for this genre, we also made a black and white version where the actors become further darkened and entirely black on top of the white background so they look like silhouettes
Equipment For Tri-Equipment For Tri-CasterCaster
Camera for filmingComputer for recording and effectsThe tripod can easily pivot and pan smoothly, its also on wheels so it can track Sony 1080iHD camera on a tripodSuper computer Florescent lastolites lights to help withcontrolling lighting with diffusion covers on them to prevent harsh shadows
Tri-caster shooting Tri-caster shooting The green screen part filming for the music video happened in this room where we could use this special equipment to add effects to backgrounds
Developing Planning And Research