THE AVENGER

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Marvel has already hooked steadfast comic book fans to go and see Joss Whedon’s The Avengers when it hits theaters this May. Of course, that doesn’t mean the studio is planning to slow down on the promotional campaign for this superhero movie juggernaut, which is estimated to have cost twice as much to produce as previous Marvel-backed flicks – and will (to some degree) determine the company’s forthcoming film slate, depending on how successful it manages to be at the box office.