Music Genre House

House

House music is a genre of electronic dance music that originated in the American city of Chicago in the early 1980s. It was initially popularized circa 1984 in Chicago, but beginning in 1985, it fanned out to other major cities such as New York City, San Francisco, Miami, London, and Paris. It then began to influence popular music in Europe, with songs such as "House Nation" by House Master Boyz and the Rude Boy of House (1987) and "Doctorin' the House" by Coldcut (1988) in the pop charts. Since the early to mid-1990s, house music has been infused in mainstream pop and dance music worldwide. Early house music was generally dance-based music characterized by repetitive 4/4 beats, rhythms mainly provided by drum machines,off-beat hi-hat cymbals, and synthesized bass lines. While house displayed several characteristics similar to disco music, it was more electronic and minimalistic, and the repetitive rhythm of house was more important than the song itself.

Target Audience

The genre of music that Jamie Lewis originates form is houses so the appropriate target audience would be teenagers to young adults. The reason being because they are the ones that usually tent o surround themselves in the club/party scenes. Also the song we chose in particular could be relevant to their lives and be something they can relate to.

Clothing

Looking at the demographic a stereotypical target audience of pop would normally wear clothing from a relatively "mainstream" store such as River Island or Topshop. They would wear everyday brands that are usually on trend and in all of the fashion magazines such as Look or More.