http://www.conducttr.com

Conducttr is a web-based tool to build multi-platform storytelling and gaming projects via websites, social media, email, SMS, apps and tons more. Its for all those things behind the website.

Conducttr will massively reduce or remove your development costs - youll be able to create engaging experiences without coding.

If you are a developer then Conducttr is like wearing an endoskeleton - youll achieve more, faster and with less frustration.

COMPANY : Transmedia Storyteller Ltd

YEAR : 2010

PROPRIETARY OR OPEN-SOURCE : Proprietary & Open-source

TYPES : Platform, Mobile web app, web, creation and publishing

INPUTS : Social media, SMS, Email, Data, Image, Audio, Video

OUTPUTS : Immersion, Activism & Solutions via Social media,

SMS, Phone calls, Email, Data, Image, Audio, Video, multimedia

content

SKILL LEVELS : Minimal to advanced depending on use

COSTS : Subscription, price based on volume of activity.

URL : http://www.conducttr.com

TWITTER: @tstoryteller

Conducttr

Multi-platform storytelling, gaming &

outreach software

Conducttr

Multi-platform storytelling, gaming & outreach software.

Use for immersion, activism & lasting solutions

Get people closer to the issues.

Why doesnt Conducttr neatly fit any of these categories?

Belief: Activism and solution should be integral to the creative process: seek

to create impact

Interactive documentary should be more that just a website, it should be an immersive transformative experience

Related ideas: Transmedia Activism

Design for Social Innovation

Changing minds Mass awareness and understanding - creating a shift in public attitudes.

Changing behaviour Actively mobilising people to do different not just think different, whether thats to buy

or boycott, donate or volunteer.

Building communities Grassroots organising - providing the focal point around which people come together.

Changing structures Top down change - whether in politics or business, directly influencing law and policy to

change the context. Influencing leaders to make changes.

From The Impact Field Guild & Toolkit (http://impactguide.org/)

Cheaper and faster to implement

Cheaper and less time-consuming to run

Its a collaborative environment

You can mine for tons of data for research or measurement

Interactive Documentary

Immersion

Activism Solutions

Production

Community buildingCommunity engagementAwarenessAdvocacyCo-creationCampaigns

Experiential learning- what if it were me? Gaming- moral choices- resource management- consequences

Connecting peopleData gatheringAlertingRewardsInvitation

Reduced costFaster to releaseAnalyticsMultiplatform

Think of it as an intelligence behind your website

You create characters with channels to communicate (email, SMS, phone, social media)

You tell the characters what to listen for and what to do when they see that activity

You dont need to code and yet you can create amazing interactive experiences. If you do have a developer it will save them a ton of time and hence save you a ton of money!

AUDIENCE DATABASE

CONTENTDATABASE

GAME LOGIC

SOCIAL MEDIA, EMAIL

TELEPHONENETWORKS

DATALOG

PLAYER

INCLUDES: POINTS BADGES INVENTORY

AS WELL AS MESSAGES POSTS STATUS

UPDATES

CO affects characters mood tone of tweets & blog posts game difficulty?

Character responses change based on air quality in Mumbai, IndiaIf air quality is good, shes happy otherwise shes grumpy or sad

A narrative unfolds based on the daily air quality. Hence data comes to life.

Your audience

https://www.youtube.com/watch?v=yBOKQHRaJyc

To bring awareness of traffic congestion issues, a tweet to the fictional driver in our car causes him to take a lap around the track.This installation in shop windows across a city would invite people to tweet if they want the driver to make it to work. Their tweets cause the car to move and they can a twitter reply about the drivers feelings.

Internet

Secure player database. Conducttr automatically assigns player to 1 of 3 groups on registration

Group 1 Group 2 Group 3

Communicator is a website that looks like a mobile app.It will run on any browser and hence any mobile phone.

Activity dataWhat players did, when etc.

Export as CSV file for analysis in Excel or Tableau etc.Player database can also be exported as CSVData export is anonymous.

Android game app

Conducttr

Quiz content & logicEmail content and logic (ie confirmation,follow-up, encouragement)

Desktop game

Code snippet to use our API to send the 3 scores

HIV test report

Quiz

Sabas qu?

Clnicas entu rea

PerilRankin

gChecki

n

Conducttr glues together mobile & desktop sex negotiation games with research questionnaire and HIV testing at clinic. Conducttr also organizes the trialists into groups and generates the measurement metrics.

Social Media, Email, Phone

Sensor network

Audience interaction with a story online on social media and email was used to personalise a virtual reality (VR) experience using Unity engine and Oculus Rift. See Meet Lucy on next slide.

Live VR event in which the simulated environment is personalized based on prior interaction with characters online

Social media

ExperienceDesigner

SMS & Voice calls

EmailMobile Apps

Websites

Corporate Systems

Audience

invisible to audience

Gaming and Interactive Story Engine

Content Management

System

Audience Management

Metrics & Reporting

SaaSPublishing

SystemEvent

Monitoring

Collaborative Authoring

Environment

PrivateData

Public Data

ImmersionChoice-based experience with consequences

ActivismCreating awareness and tools for action

SolutionWhat lasting digital tools could this project create?

ProductionWhat resources do I have and what data do I need to collect

Use this worksheet to stimulate ideas. See the features on the next slides for inspiration

Increase someones XP every time they engage with your

content

Show players their Progress through

an experience

Have characters remember the

strength of relationship to a

player

Award points, levels, progress,

content

Game Mechanics

Choice-based personalization

Choose Adventure

Deliver a different conclusion based

on previous choices.

Create a Q&A on Twitter and reveal

personalized results

Pick and send a URL based on

points scored or badges earned

Create different roles within a team

for a crisis simulation (CEO,

CMO, CIO)

Send those playing as The Mole

information ahead of time

Allow the audience to change roles

from cop to killer in an SMS game

Personalized experience based

on role

Role Play

Send content based on video

timeline

Timeline Trigger

Create timeline events in the video

and use them to cause activity on other platforms

Reward viewers with exclusive

content because you know they

watched

Call the viewer just as a character is calling on screen

Send VIP invites to those most active

on Facebook

Have your hero die by fire; but only for those whose

greatest fear is fire

Text a follow-up to those who have

not replied to your ema

Send content based on past

activity

Behavorial Targeting

Dynamic personalization of

any message or social media post

Include the audience score and

progress on your emails

Replace whole paragraphs of text with smart content

based on past behavior.

Publish content with personalized

data

Smartwords

Have audiences collaborate to solve a mystery or save a

business

Provide private group social media messaging thats unique to each

team

Have the choice of a single player affect

the whole team

Offer collaboration and

competition

Multiplayer & Teams

Embed your sign-up form on any

website.

Protect with captcha and

minimum age control.

Collect audience preference from

drop-down

Collect audience

contact details

Grow your mailing list from anyone who emails you

Grow your mobile contact list from

anyone texting or calling your

numbers

Add to your database anyone commenting on

Facebook or Twitter

Grab details from first

interaction

Fans can easily to send cool content

to their friends

Start a story from a friend mention

on Twitter

Use a referral widget for more

options like eCards

Easy, trackable friend invites

Gauge strength of opinions

Generate debate & discussion

Remember who voted for what to

personalize communications

Give people a voice

VotingRegistration Forms Direct Call-to-Action Referral

Make data meaningful and

relevant

Use conversational language and

characterisation to connect to audiences

Get your point across in any

language

Convert data into readable text

Data-driven Narratives

Match providers and recipients with

similar needs

Share opinions and suggestions

Use location check-ins to coordinate

meetings

Connect people to one another

Community Building

Instantly create an app that works

across all mobile devices with your graphics and your

content built inside Conducttr

Easily and immediate update the app

experience

Take our open-source code and build your

own app to work with Conducttr

Your own app with no code

Custom app

Call someone when they open

your email

Send a follow-up email if someone

clicks a link to view your video

Send an alert to yourself when

someone clicks a link in their SMS

Auto-reply when someone

clicks a link

Link Trigger

Listen for a phrase in a Facebook comment and

automatically post a reply

Listen for an @mention on

Twitter and respond automatically

Listening for an email with a request-for-

information and automatically send

a reply

Auto-reply to pre-defined

phrases

Message Trigger

Detect when a certain number of

video views is reached and then email your contact

list

Detect a certain number of tweets

and then publishing a video

Detect for a certain number of YouTube

comments and then publish the

video to Facebook

Auto-publish when a milestone

is reached

Auto-respond when someone shares content

Auto-reply on a different channel

Goal Trigger UGC Detection Cross-Triggering

Detect when someone shares an

image, video or link on Twitter or

Facebook

Reward those who share an image on

Twitter

Reply only to those who post a video

on Facebook

Receive an email and reply with a

phone call

Receive a Tweet with an image

attached and send an email

Send an SMS to someone who

makes the right comment on

Facebook

Give content for contact details

Media Gifting

Ask for email and send a missing comic chapter

Ask for a mobile number and text a

secret location

Ask for email and send bonus music

tracks

Instantly create an app that works

across all mobile devices with your graphics and your

content built inside Conducttr

Easily and immediate update the app

experience

Take our open-source code and build your

own app to work with Conducttr

Your own app with no code

Custom app

Create notification lists for different

departments

Allow your team to subscribe or unsubscribe

themselves with no management from

you

Send notifications to everyone on certain milestones or as a

scheduled reminder

Send alerts to notification lists

Team Alerts

Use badges to reward engagement and good behavior!

Award a badge for each location visited

on a tour

Award a badge to the first player to find an answer on Twitter

Award a badge when someone logs in 10

times

Award badges!

Badges

Every audience member gets a

personal area with content just for

them

Match the digital locker content to

someones progress through an experience

Use multiple digital lockers per player for scheduled content, reward content and

premium content

Password-protected personal space

Digital Locker

Match providers and recipients with

similar needs

Share opinions and suggestions

Use location check-ins to coordinate

meetings

Connect people to one another

Community Building

Vouchers and discounts

Coupons

Send vouchers to the first 50 fans

who Tweet a correct answer

SMS a unique discount code for people to redeem

in real-world locations

Leave coupons and special offers

inside the Digital Locker

Have audiences collaborate to solve a mystery or save a

business

Provide private group social media messaging thats unique to each

team

Have the choice of a single player affect

the whole team

Collaborative activities

Multiplayer & Teams

Make data meaningful and

relevant

Use conversational language and

characterisation to connect to audiences

Get your point across in any

language

Convert data into readable text

Data-driven Narratives

Show bar charts and comparisons

Show progress bars for funds raised

and other support

Show voting results as they happen

Display data as it happens

Dynamic Charts

Export detailed interaction-level information for

data mining

Filter and export incoming and

outgoing messages

Export interactive projects in a

familiar movie-script style report

Export and analyze interaction data

Detailed Reporting

Create mobile survey forms

Private, anonymous or public comment

feeds

Grab data from public, private and personal sources

Collect data from people & systems

Data Collection

Grab information from messages

Data Parsing

Ask for an email address or a name

via SMS

Grab data from 3rd party emails

like Gumroad and IFTTT

Have slimmers text their weight or runners their

distance walke

Conducttr loads in a browser theres no software to download and your can collaborate with others in real time.

Channel Planner

Shows publishing activity by character and timeline

Touchpoints

Table of URLs and locations for reference and use in content

Content Table

Database of content to be published

Calendar

Shows publishing activity as a calendar view

Scheduled Publishing Workspace

Project Activity

Real-time feed of project activity, in plain English

Beat Sheet

Shows how story is revealed through interactivity

Customizable Workspace

Open and arrange panels to suit the task at hand

Characters listen for events

The project communicates via the channels you decide

Content database

Content published by the project in response to expected events

Event Publishing Workspace

Scene

Primary organization of the project

Beat

A beat represents a development of the drama

Trigger

An event like an incoming text message or time of day

Condition

Modify the affect of the trigger to allow for different situations

Action

What happens as a result of the trigger if the condition is true

Match narrative and goals to interactive without coding