Masthead research.The big, black and bold font makes the masthead stand out and ‘scream’ out at the audience which even personifies it to create meaning so that the audience may receive insight into what genre the masthead is associated with. The Masthead shows that its contains a facet or characteristic with the genre of Hip Hop by having the name of ‘Mojo’ which connotes funk, dancing and wacky Hip Hop Music. The masthead tries to illustrate to us that the people who work in accordance with this brand have boldness, power and pride through a self expression of their music. The masthead has a classical effect by adding red classical writing on the black and white Mojo font which represents a diversity of different styles including Hip Hop mixed with a bit classical disco funk. The masthead shows that the artists of Hip Hop are very stylish, fun and loud as they perform on stage and in the studios in general.

The big, bold capital letters of this masthead connotes a big significance of the power of the artists. It signifies that they have the authority to make the music go how loud and make the audience feel how ecstatic they want. This masthead seems unique comparing to the other mastheads that are on sale today as this masthead has a black background with white writing instead of vise versa. This suggests that there is something peculiar about the magazine of this masthead that is distinct from everything else in life which is to be revealed within the magazine which makes people want to buy the magazine. Within the font there are ‘cracks’ which shows that there was something that penetrated through the font, this symbolizes that Hip Hop music associated with ‘KERRANG!’ will ‘penetrate’ those who listen to the music and cause them to feel ‘amazing’ and ‘alive’. ‘KERRANG’ represents power, loud noise and a ‘bang’, I say this because ‘KERRANG!’ sounds like ‘Bang!’. This connotes that the Hip Hop in Kerrang is loud and very noisy.

The red font with black background makes the colour of the font look vibrant and causes it to stand out. The first two letters of the the Hip Hop Masthead ‘VIBE’ is ‘VI’ is the number 6 in Roman Numerals but it also stands for ‘Volume Indicator’. This connotes that the Hip hop artist has the volume of the music at his fingertips, this shows how powerful and big the artist is. This will encourage many people to want to witness or experience that type of authority and therefore take a look at the magazine to experience at least a glimpse of that power. The word ‘Vibe’ sounds like the word ‘vibrant’ which means to be ‘full of energy and life’. So we have a profound picture of what the music behind this Hip Hop masthead is about and that’s boldness and charisma. The red standing out of the black makes the font look merciless and ruthless which shows us that the Hip Hop artists will be going in hard whilst performing their rap with an electronic backing (Called ‘Hip Hop’).

The font of this Hip Hop masthead called ‘mixmag’ has some curved letters and come strait bold letters. This connotes that the music of Hip Hop within this music magazine has different facets and that there’s a wide range of different styles of music within the Hip Hop genre. The dot on the ‘i’ on the masthead looks like an eye. This illustrates to us the audience that the Hip Hop within this music magazine isn’t just music but it has a personality which engages and communicates with us when we listen to the Hip Hop music. This makes the music seem alive and vibrant as it interacts with us. The ‘a’ in the ‘mixmag’ looks like a CD which implies that the music will mainly involve a DJ spinning a CD whilst we also hear fast rap with electronic backing. Also the ‘X’ is the only capital letter within the masthead which makes it stand out. This is effective as the ‘X’ looks like the ‘X’ in ‘X Factor’ which is a singing competition TV show suggesting that there will be a mention of competitions and showdowns within the music magazine.

The font of the masthead consists of bright red colours which appear to be vibrant and lively, this implies that the Hip Hop music within the magazine involves fast paced activity and shouts during the music performance. The three dimensional effect on the text resembles thickness and strength. This gives us the audience the impression that the Hip Hop artists within the magazine will be strong and authoritative in terms of how they perform during music and how they are in character and personality. The word ‘Source’ sounds like ‘Sauce’ as in chilli ketchup sauce or tomato sauce. This is why the bright red goes so uniquely with the name of the masthead as traditionally we perceive sauce as being red or orangey. The name of the masthead ‘The Source’ makes the it seem like this magazine is the source of all Hip Hop music and it’s the origin of the greatest Hip Hop artists that have ever walked the earth.