Masthead Research

Conventions of Mastheads

Big, bold mastheadStands out

Simple, yet eye-catching

Easily identifiable

Exploring Magazine Names

Twice

The Music Times (TMT)

Jukes

Demure

Déjà

Listen

R

Joise/Veon

Say

Neon

Beat It

Inspiration:

The Times

Because it’s

simple,

classic and

unforgettable.

Also brings

vintage/dated

sense to

newspaper.

Inspiration: Vogue & Elle

Because it’s different, quite

rare and holds sense of mystery

(especially to readers who do

not know what it means. Also

makes magazine appear world-

known, more famous and strong.Inspiration: Look

Because, although

type of magazine

is very different,

both appeals to

senses and goes

with their own

type of magazine

(Look – at fashion

and celebs, Listen

– to music and

reviews)

Inspiration:

Kerrang

Because it’s a

made up word,

making the

magazine seem

unique, strong

and easy to

remember.

Inspiration: Q

Because it’s a

one letter

twtle, very

simple and

quite

different.

Doesn’t hold

any type of

stereotype

either

Experimenting Fonts

TWICE

THE MUSIC TIMES (TMT)

Déjà

Say

ABCDEFGHIJKLM

NOPQRSTUVWXYZ