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Estimation of Serious Play Edu-games or Edutainment games “All roads lead to mobile,” but the PC isn’t going anywhere (soon) “modest, but steady growth”.* “All roads lead to HTML5,” but Flash isn’t going anywhere (soon).* “Tablets are the new gaming device,” but handheld gaming devices and the consoles aren’t going anywhere (soon).* * Based on Ambient Insight 2011 market research report

Market estimation

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Page 1: Market estimation

Estimation of Serious PlayEdu-games or Edutainment

games

“All roads lead to mobile,” but the PC isn’t goinganywhere (soon) – “modest, but steady growth”.*

“All roads lead to HTML5,” but Flash isn’t goinganywhere (soon).*

“Tablets are the new gaming device,” but handheld gaming devices and the consoles aren’t going anywhere (soon).*

* Based on Ambient Insight 2011 market research report

Page 2: Market estimation

Simulation vs Game based learning

The US Simulation-based Learning market reached $990.2 million in 2010. The growth rate is 20.2% and revenues

will reach $2.48 billion by 2015.*The US Game-based Learning market reached $231.6 million in 2010. The growth rate is 12.3% and revenues will reach $413.2 million by 2015.*

The revenues for Simulation-based Learning will be seven times higher than Game-based Learning by 2015*

* Based on Ambient Insight 2011 market research report

Page 3: Market estimation

* Based on Ambient Insight 2011 market research report

Companies are using Flash and mainstream gamingengines like Unity3D to create edugames.*

Several “Rapid Learning” tools include game modules based on classic games (Jeopardy, Concentration, etc.) and they output to both Flash and HTML5.*

Opportunity: In the last 18 months dozens of new MobileLearning tools have come on the market and only one isgame-based: University of Wisconsin’s ARIS game engine.*

Location-based Learning and Mobile Augmented Realitynewest trends in mobile edugames.*

Trends & Opportunities

Page 4: Market estimation

Very Useful 61.10%

Useful 38.90% Very Useful

Useful

Not Useful

Completely Unuseful

1. Do you think that videogames can be a useful tool for education purposes?

Page 5: Market estimation

100.00%

Yes

No

I don´t know

2. Would you be interested to learn along with others while you are playing?

Page 6: Market estimation

66.70%

26.70%

6.70%

Less than 1 hour

2 hours

3 hours

4 hours

5 hours

More than 5 hours

3. How long would you spend every day playing this kind of games?

Page 7: Market estimation

81.30%

18.80%

Yes

No

I do not play with kids

4. Would you like to play such type of edutainment game with your children or with any other kids?

Page 8: Market estimation

43.80%

31.30%

50.00%

25.00%

31.30%

PC

Laptop

Tablet

Mobile Phone

Game Console

5. What would be your preferred platform to play?

Page 9: Market estimation

6. What specific subject or subjects would you be mostly interested to learn through an edutainment video game?

Page 10: Market estimation

25.00%

18.80%

56.30%

Yes

No

Not sure

7. Would you be willing to pay for an official certificate of your learning achievements through the edutainment video game?

Page 11: Market estimation

8. Do you think that such a certificate could help you in your career? Why or why not?

Could have some (limited) significance, as an alternative way of developing academical skills

If it were specific to the degrees I already have and could get some major support and recognition so it will count as an accredited certificate.

No

Yes

If that's professional, it could help.

yes, if it is approved by organizations

Yes

Not sure

I don't know.

I think this portal would be most useful for learning of children. I am not sure if adults would benefit so much from this medium, but I would be definitely happy to be proved wrong!

It'd depend on who is the authority that is issuing the certificate and whether it'd be recognised internationally too.

Only if those certificates reach the necessary awareness

Don't know

Haven't thought much about it. probably

Yes, if it applies to my work field.

No

Page 12: Market estimation

9. Where do you learn about new apps or edutainment videogames?