Manchester - BAFA - Social Media for Festivals

PCM creative - social media made simple

Festivals & Social Media

Manchester 2010


Social Media

Let’s start a conversation#bafa10


Tell me...

• When do you feel least in control of your event?

– Why?

• When do you feel most in control of your event?

– Why?



Today

• What is Social Media?

• Do I need it?

• How I use it?

• Beginning your journey.

• Case Studies

• Call to action


Is it just a Fad?

http://bit.ly/cMiehn


Old Media vs. New Media

“Don't add technology to the way you do things, change the way you do things when you see what the technology can do.”

Marcus RomerArtistic Director - Pilot Theatre Company.


The 7 Roads of Social Media

•Generate an audience? •Provide event information? •Maintain audience attention? •Increase your knowledge? •Align & connect with your competitors?

•Establish your authority as an expert?•Run an event more productively?


What about my festival?

•Schedules•Team Coordination•Maintaining a Festivals identity•Publicity, Advertising, Promotion &

Affiliates•Sales: Ecommerce and Box Office


What about my festival?

•Metrics and Measurements•Event lifecycle management•Crowd Control•Feedback, Monitoring, Reporting,

Archiving•Event activity


What is Social Media?



Social Media

• Film

• Radio

• Newspapers

• Magazines

• Theatre

• Television

• Books

• Festivals

• Concerts


Social Media?

On the streets


Be social with your media

http://bit.ly/aWGcEP

Birds Eye View Film Festival

http://bit.ly/9N9h31

Glastonbury Festival

Popcorn Hat Players & Harrisburg Shakespeare Festival

http://bit.ly/bQfmPe

http://bit.ly/d5ghAE

http://bit.ly/9YlwHY


Old Media meets New Media

•Magazines•Papers•Fliers•Posters•Programs•Business Cards•Buses•Signs•T-Shirts


Social Media - defined

The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.

Social media can take many different forms, including text, images, audio, and video.

Popular social mediums include blogs, message boards, podcasts, wikis.


Experiences...


Web 2.0

• Harnessing Collective Knowledge

• More Channels of Communication

• Rich User Experience


Time

• Email updates

• Mobile updates

• Voice to Text

• RSS

• User Generated Content


Adding Social Media

• Why are you here?


Why Social Networking?

Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time.

Nielsen report “Global Faces and Networked Places.”


Facebook

• More than 40 million status updates each day

• 50% of our active users log on to Facebook in any given day

Information from crunchbase

Official statistic from Facebook


Facebook - A Bewildering Tangle

http://nyti.ms/bAj58M


Facebook

• Status Updates

• Groups & Fan Pages

• Forum discussions

• Notice Boards / Wall

• RSS Feeds

• PPC targeted advertising

• Video & Photos

• IM live chat


The State of Facebook

•News Feed•Profile•Groups•Pages•Applications•Likes


Nov 20081,623 members

Facebook Groups

1141

1119

140

414

193

532

August 20093,539 members

6 Scotland Arts Groups


Niche Targeting

Creative Industries and converging technologies

• Facebook group created

• 11 Facebook groups targeted

• 2008 Facebook potential audience – 63,385

• 2009 Facebook potential audience – 208,573

http://bit.ly/a88Eh8

www.shifthappens.ning.com


Twitter


Twitter

• Twitter was launched in July 2006

• Dec 07 – 08 Twitter grew from 500,000 to over 4 million users

• Dec 08 to Mar 09 Twitter grew from 4 million to 14 million

Information from crunchbase


The 5 steps to success

• Arrive

• Listen

• Ask

• Provide

• Advise


Is any body out there?Festival Festivals

UK Festivals

Festivals UK


Conversation

Updates written and sent when your profile is locked will only be seen by people who follow you

Tweets sent when your profile is unlocked will also be published in the global timeline

@twittername Sends an update seen by everyone but intended for one person

RT @twittername with the original update indicates that you are repeating an interesting tweet you want your followers to see.

This is called Re-Tweeting


Followers to Friends

Twitter for beginners on Issuuhttp://bit.ly/4yngN


Connecting

“Social media and Web 2.0 are great, but not pure play. If you don’t already have a community built around your brand, you may as well set your Internet marketing budget on fire, because you’re faking it.”

Building On-Line Community Starts Off-Line

Jason Falls - @jasonfalls on Twitter


The Interweb Thingy

“All the high-speed cables in the world are worthless without material that the public want to download.”

Digital Britain. An opportunity missed.http://bit.ly/Exk9k


Holistic Digital Development

• Artistic

• Organisational

• Business

www.getambition.com

http://bit.ly/d6Skj6


Collected Knowledge

• Case Studies

• Road Shows

• Workshops

• Social Network

http://www.getambition.com/resources


www.getambition.ning.com

Social Networking


What is important?

• Networking

• Participation

• Engagement

• Sharing

• Gathering

• Development


Live Documentation

#BAFA10


Filtering

• Bafa10

• BritArtsFest

• Bafa road show

• Arts festival


Collecting

Manchester International Festival


Engaging


Engagement

• QR codes

• Geo-location

http://bit.ly/b71cEe

http://bit.ly/aXDYXK


Ambient Participation


Documenting


Live Streaming

• Point and shoot

• Hit 5 to Tweet

http://bit.ly/9lzFkg

Nottingham Creative Business Awards Launch 2009


Stay Connected

JOIKUSPOT premium

Notebook PC or Mac

Mobile Broadband

Mobile wifi hub


Sharing


Making it Work

• Start small.

• Schedule social media time.

• Make the web part of your process.

• Pick your platforms.

• Define your goals & expectation.

• Formalise practice and conduct

http://bit.ly/policytool


All roads lead home

Audience

Agents

Venue booker

Funders

Fans

Artists

Staff, Cast & Crew

SchoolsPress



Call to Action

Identify your top 3 priority roads 3 services to investigate further Tweet and include the #bafa10 tag Join the BAFA group on Amb:IT:ion


Questions

WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.comTWITTER: http://twitter.com/pcmcreativeRETAGGR: http://www.retaggr.com/card/pcmcreative

Home of the Purple COG MonsterInternet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business.

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Entertainment & Humor

Manchester - BAFA - Social Media for Festivals