MAKING WAVES 2012

The Music Festival Eventfor Newcastle Music Lovers

APPLICATION TO NEWCASTLE CITY COUNCIL - CULTURAL DEVELOPMENT GRANT

Why fund a music festival?

“Live music is a cultural and aesthetic category that informs musical life on many levels” (Holt)

“Live music is a product of broad social and cultural transformations in modernity” (Holt)

“Music does not speak unambiguously to anyone” (Pattie)

...Making Waves 2012 embraces these ideologies

MAKING WAVES CELEBRATES THE CULTURE OF NEWCASTLE

The name ‘Making Waves’ encapsulates the hardworking past and the highly spirited future of Newcastle

Making Waves 2012 is located on the iconic Bar Beach of Newcastle

Making Waves promotes the commotion of the ocean through the music of this festivity.

THE NAMING CONCEPT

The Making Waves name originated from the characteristics that describe Newcastle city

SO…WHY THIS TYPE OF EVENT?

“Culture, defined as both access to unique experiences and as quality of life, has come to be recognized as key element of the competitive advantage of cities” as a rise of creative class in the economic geography (Flew)

The appreciation of music will bring the community together and build social capital

An outdoor event reflects the Novocastrian nature - an outdoorsy, spirited and liberated community

THE PERFECT LOCATION…• Empire Park, Bar Beach

A community hub with :• Spectacular views of coast and water that epitomise Newcastle's beach location

• Skate park and surf club in close proximity to the festival . These existing social hubs create a network to build community involvement for the festival

• Logistically convenient - for buses to run from Civic train station to the event; easily fence the park for gate charge; space for large, big top marquees to encourage people to pay and enter to see the bands.

SITE of MAKING WAVES 2012

EMPIRE PARK

BAR BEACH

Memorial Drive (Yellow) will be closed to traffic to ensure safety of event patrons and to allow easy flow between beach and

festival

Fencing the circular park for gate charge.

Wrist bands applied for patrons to leave and return to the event.

Fencing the park encapsulates the music and draws patrons to the space

StageENTRY GATE

STALL SITES

BAR AREA

POLICE/SECURITY

FIRST AID

ROAD CLO

SED FOR S

AFETY

Buskers stage

MARQUEES

WHO WILL ATTEND?...

The projected audience:

• University Students aged 18-25 years of age, and• Newcastle community ‘festival – goers’, and • 10% of residents of local suburbs, Bar Beach (1500), Cooks Hill (2200) , The Hill (2500) and Merewether (10,000)

• Estimated number attending 1500-2000 • Ticketed event - priced affordably at $20 a ticket. Entry charge ensures the event is financially sustainable in the longer term.

IDENTITY of FESTIVAL PATRONS:

• identify with music and music performance• enjoy a creative cultural lifestyle• appreciate original music compositions• enjoy community engagement

WHEN IS THE FESTIVAL AND WHY?

Saturday 3rd November 2012

Corresponds with end of the university semester

This time of year celebrates summer, freedom and spirituality

“Outdoor music festivals are concentrated in the summer season, bracketed by the club concert touring seasons from March to May and September to November” (Holt)

MUSIC STYLES CONNECTION WITH MUSIC AND PLACE

“The experience that the music authentically expresses is not the same from group to group, nor from audience to audience,…”, so with a variety of different music styles, a wider community will attend the event (Pattie)

Making Waves artists will have a connection between music and place as they are artists drawn from the Newcastle region

MUSIC STYLES CONNECTING MUSIC WITH IDENTITY

Making Waves promotes ORIGINAL music compositions

Artists have been drawn from three music styles

Acoustic/Roots, Alternative Rock, Punk/Hardcore

Audiences will identify with the artists relevant to their own lifestyles.

The alternative/roots/acoustic/rock style will target the relaxed, surfie audience

The punk/rock/hardcore style will target the skate audience

THE ARTISTS FOR MAKING WAVES 2012 - ACOUSTIC/ROOTS STYLE 11AM TO 2PM

Acoustic/roots artists:

Seabellies (roots rock)Benjalu (Roots/rock)Hawk Brooklyn (acoustic)Dan Southward (acoustic)Harry’s Lookout (rock roots)

THE ARTISTS FOR MAKING WAVES 2012 - ALTERNATIVE ROCK 2PM TO 5PMAlternative rock artists:

Captain of the Push (rock) The Owls (rock) Long Island Sound (alternative) 1929Indian (indie rock)

- PUNK/HARDCORE 5PM TO 9PM

THE ARTISTS FOR MAKING WAVES 2012

Punk/Hardcore artists:

The Guppies (punk rock) We Built Atlantis! (pop punk/hardcore) Tired Minds (alternative/hardcore) Inhale the Sea (hardcore) The Cavalcade (punk, rock)

BUSKERS STAGE OPPORTUNITY

In conjunction with the Great Northern Hotel Open Mic night, Making Waves is granting the opportunity for unsigned musicians to play the festival on the Buskers Stage

Six slots are vacant for the winners The open mic competition will run for first and second

Tuesday of October . Applicants will be judged by audience reaction to their performance

This creates opportunities for musicians in the community and encourages local artists

COMMUNITY INVOLVEMENT - VOLUNTEERS TIMETABLE

Thursday Nov 1 10am – 5pm Festival set up

Friday Nov 2 10am – 6pm Festival set up

Saturday Nov 3 9am - 10pm EVENT DAY

Gates open 11am

Sunday Nov 4 10am – 6pm Pack down

Volunteers will be sourced from the local community to build community engagement

MAKING WAVES OUTDOOR FESTIVAL ENCAPSULATES THE BEACH / SKATE / SURF LIFESTYLE

The event site will be styled with colour and vibrancy.

Stallholder sites and information stalls will include :

 

· Hunter Valley regional produce

· Local Arts & Crafts

· Roving Entertainment

· Making Waves Merchandise

· Art Installations

· Outdoor Bar

 

EVALUATION OF MAKING WAVES

Success determined against set objectives: To draw the community together in appreciation of music performance To raise awareness of the skills of local artists and promote their original music compositions To encourage local participation in a community festival in their area - to reengage the youth in the community To make this an icon event for the community to take pride in To celebrate the Novocastrian community and its cultural, social and geographic richness

MAKING WAVES 2012

REFERENCE LISTFlew, Terry (2008) Music, cities, and cultural and creative industries policy. In: Bloustien, Gerry and Peters, Margaret and Luckman, Susan, (eds.) Sonic synergies : music, technology, community, identity. Ashgate Popular and Folk Music Series.

Ashgate Publishing, Aldershot, England ; Burlington, VT, pp. 7-16.

Holt, Fabian. The economy of live music in the digital age European Journal of Cultural Studies 2010 13: 243 DOI: 10.1177/1367549409352277

Pattie, David (1999) 4 Real: Authenticity, Performance, and Rock Music Enculturation, Vol. 2, No. 2, Spring 1999

Visit Newcastle. See Change: The Brand Story. 2011. Web. 28 Mar. 2012. (http://seechange.visitnewcastle.com.au/The-Brand-Story)