LUVDININGFINE CUISINE & TUNES

LUVDINING

• FINE CUISINE & TUNES• HIGH END CULINARY LIFESTYLE EVENT• FOR EXCLUSIVE & TRENDY TARGET GROUP• OPINION LEADERS & EARLY ADOPTERS• SPECIAL LOCATIONS

LUVDINING @ MACHINEGEBOUW, AMSTERDAM

BACKGROUND

• ARISEN FROM PARTY CONCEPT LUVDANCIN• BRAND HAS VERY GOOD REPUTATION IN THE “SCENE”• ORGANIZATION HAS STRONG NETWORK OF FAMOUS DUTCH

PEOPLE AND “INFLUENTIALS”

BACKGROUND

• FROM 2002 TIL 2006 ACTIVE IN DIFFERENT A1 LOCATIONS SUCH AS HOTEL BLAKES (NOW DYLAN HOTEL), JIMMY WOO, PARADISO, PANAMA, OFFCORSO, MACHINEGEBOUW WESTERGASFABRIEK, VITALITY RESORT THE TIDES, BEACHCLUBS THE REPUBLIEK, BEACHCLUB TIJN AKERSLOOT AND ALOHA BEACH

LUVDINING 2009

• 4 WELL KNOWN GUEST CHEFS COMPOSE A 4 COURSE DINNER– PIERRE DA SILVA (L’ONDINE, CANNES)– LEONARDO PACENTI (TOSCANNINI, AMSTERDAM)– ONNO KOKMEIJER (CIEL BLUE, AMSTERDAM)– PETER DUDINK (CHEF KOK KAMPIOEN BELGIE 2008 /

HOTEL AMERICAIN)• INVITE ONLY TO BUY• 175 COUVERTS• APRIL 4 2009

LUVDINING 2009

• FINE CUISINE & TUNES!• CHEFS ARE HEADLINING ARTISTS• LOCATION ; HOTEL AMERICAIN• BEAUTIFUL “ART NOUVEAU” BUILDING• LUVDINING AFTERPARTY IN BAR AMERICAIN WITH

RISKSOUNDSYSTEM & DJ MANGA

HOTEL AMERICAIN

TARGET GROUP

• 26-36• CELEBRITIES• ENTREPRENEURS• OPINION LEADERS FROM DIFFERENT SCENES• ABOVE AVERAGE CONSUMPTION

VISITORS LUVDINING

PR CAMPAGNE

WEBSITE• GENERAL EVENT INFO

– TIMETABLE– MENU– PRESALE– LOCATION

• INTERVIEWS CHEFS / DEEJAYS KOKS• DJ SETS (LUVDANCIN PARTIES)• PICS

PR FACTS• POSTMAILING• EMAILING (15.000 EMAIL ADRESSES)• COOPERATION WITH ONLINE MEDIA• PICTURE REPORT IN SEVERAL MEDIA• LUVDINING AMBASSADORS GIVE SELECTIVE PERSONAL INVITATIONS

AT RELEVANT EVENTS/RESTAURANTS

LUVDINING 2009

• APRIL 4• JUNI 20 (OUTDOOR EDITION)

LUVDINING BBQ (!)• OKTOBER 17• ALL @ HOTEL AMERICAIN

SPONSOR OPPORTUNITIES

• CLAIM EVENT• VIP TREATMENTS• PRODUCT SAMPLING• GOODIE BAG• EVENT BRANDING• ONLINE BANNERS / SKYSCRAPERS• NEWS LETTER• OWN IDEAS? WE LIKE TO HEAR THEM!

CONTACTINTERESTED?PLEASE CONTACT

MIKE RICHTERSFUSE MARKETINGT : 020-6228998E : MIKE@FUSE-MARKETING.COM

OR

RITCHIE KREMERFUSE MARKETINGT ; 020-6228998E : RITCHIE@FUSE-MARKETING.COM

THANK YOU