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London 2012 First truly Digital Games. Some figures about coverage with some conclusions: +100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV -hours-). Then First TV and Second Internet, Mobile explosion about 40% of content consumed over Mobile and Tablets devices; and finally first Social Games
Citation preview
9/6/2012
London 2012, first truly DIGITAL GAMES
| 2012 | M A Morcuende | New Media 2 | London 2012 New Media Coverage 2
Agenda
• The Largest Sporting Events in the World
• Rights Fees • TV first, Internet second • New Media figures • Screenshots • Context Info • Sources
| 2012 | M A Morcuende | New Media 3 | London 2012 New Media Coverage
The largest Sporting Events in the World
Olympic Games IT by the numbers
| 2012 | M A Morcuende | New Media 4 | London 2012 New Media Coverage
The largest Sporting Events in the World
Example BBC TV coverage (intention for 2012)
Source: BBC
Competition hours
Hours of TV coverage (BBC in Olympics)
| 2012 | M A Morcuende | New Media 5 | London 2012 New Media Coverage 5
Agenda
• The Largest Sporting Events in the World
• Rights Fees • TV first, Internet second • New Media figures • Screenshots • Context Info • Sources
| 2012 | M A Morcuende | New Media 6 | London 2012 New Media Coverage
Rights Fee ($US) [Vancouver & London]
Source: Sportcal
| 2012 | M A Morcuende | New Media 7 | London 2012 New Media Coverage
Total coverage expenses for London 2012 (€) [London] ▶ NBC: 900 MM €
(NBCUniversal, which is majority owned by cable operator Comcast, paid $1.18 billion for the US rights to broadcast the London Games, and has won $1 billion in advertising for its Olympic broadcasts over the next three weeks. (source: http://advanced-television.com/index.php/2012/07/30/record-audiences-for-nbc-olympics-despite-complaints/)
▶ EBU: 497 MM €
– RTVE: 70 MM € (overall coverage)
– BBC: 126 MM €
▶ TERRA (only Broadband): 5 MM €
| 2012 | M A Morcuende | New Media 8 | London 2012 New Media Coverage 8
Agenda
• The Largest Sporting Events in the World
• Rights Fees • TV first, Internet second • New Media figures • Screenshots • Context Info • Sources
| 2012 | M A Morcuende | New Media 9 | London 2012 New Media Coverage
TV 1st / Internet 2nd
+100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV -hours-) (Source: REUTERS)
Source: http://www.omd.es
| 2012 | M A Morcuende | New Media 10 | London 2012 New Media Coverage
The First Tablet Olympics
+100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV -hours-) (Source: REUTERS)
Source: http://www.omd.es
| 2012 | M A Morcuende | New Media 11 | London 2012 New Media Coverage
And First Social Games
+100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV -hours-) (Source: REUTERS)
Source: http://www.omd.es
| 2012 | M A Morcuende | New Media 12 | London 2012 New Media Coverage 12
Agenda
• The Largest Sporting Events in the World
• Rights Fees • TV first, Internet second • New Media figures • Screenshots • Context Info • Sources
| 2012 | M A Morcuende | New Media 13 | London 2012 New Media Coverage
0
50
100
150
200
250
NBC Olympics BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY
219
52
110 106
36
98
Viewers (TV and Online) (MM)
| 2012 | M A Morcuende | New Media 14 | London 2012 New Media Coverage
0
10
20
30
40
50
60
NBC Olympics
BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY London Offical site
30 34
40 37
60 (%) Mobile Coverage (Average)
| 2012 | M A Morcuende | New Media 15 | London 2012 New Media Coverage
0
5
10
15
20
25
30
35
40
45
50
NBC Olympics BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY
24 24
47
19 20
13
Simultaneous Streams
| 2012 | M A Morcuende | New Media 16 | London 2012 New Media Coverage
0
1000
2000
3000
4000
5000
6000
NBC Olympics BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY
5535
2500 2500
1200
4750
2000
(TV + Online) Olympic Coverage (hours)
| 2012 | M A Morcuende | New Media 17 | London 2012 New Media Coverage
0
1000
2000
3000
4000
5000
6000
NBC Olympics
BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY
5535
2500 2500
1200
4750
2000 2035 2000
3500
(TV + Online)
(TV)
(Online)
Olympic Coverage (hours)
| 2012 | M A Morcuende | New Media 18 | London 2012 New Media Coverage
0
20
40
60
80
100
120
140
160
NBC Olympics BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY
160
106
34 41
123
(TOTAL) (MM)
Video Streams
| 2012 | M A Morcuende | New Media 19 | London 2012 New Media Coverage
Video Streams
0
20
40
60
80
100
120
140
160
NBC Olympics
BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY
160
106
34 41
123
64 62
10
96
44
31
(TOTAL) (MM)
(LIVE) (MM)
(VoD) (MM)
| 2012 | M A Morcuende | New Media 20 | London 2012 New Media Coverage
Video Traffic
0.0
5.0
10.0
15.0
20.0
25.0
NBC Olympics BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY
20.4 20.0
6.7
1.35 3.0
(MM HOURS)
| 2012 | M A Morcuende | New Media 21 | London 2012 New Media Coverage 21
Agenda
• The Largest Sporting Events in the World
• Rights Fees • TV first, Internet second • New Media figures • Screenshots • Context Info • Sources
| 2012 | M A Morcuende | New Media 22 | London 2012 New Media Coverage
London Official App
Source: http://itunes.apple.com/hn/app/londres-2012-aplicacion-oficial/id536513070?mt=8&ign-mpt=uo%3D2
| 2012 | M A Morcuende | New Media 23 | London 2012 New Media Coverage
London Official App
Source: http://itunes.apple.com/hn/app/londres-2012-aplicacion-oficial/id536513070?mt=8&ign-mpt=uo%3D2
| 2012 | M A Morcuende | New Media 24 | London 2012 New Media Coverage
BBC interactive video player
Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/06/interactive_video_player_launc.html
| 2012 | M A Morcuende | New Media 25 | London 2012 New Media Coverage
BBC data video flow
Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/08/data_video_flow_olympics.html
| 2012 | M A Morcuende | New Media 26 | London 2012 New Media Coverage
BBC (PS3)
Source: http://thegamershub.net/2012/05/bbc-sport-heads-to-ps3/
| 2012 | M A Morcuende | New Media 27 | London 2012 New Media Coverage
BBC (Android)
Source: http://www.smartkeitai.com/wp-content/uploads/2012/07/bbc-olympics-android-app.jpg
| 2012 | M A Morcuende | New Media 28 | London 2012 New Media Coverage
BBC (some insights 4 screens)
Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_stats.html
Usage by hour across the day by device - for 28 July to 9 Aug
Desktop usage: Morning and lunch time; and during mid-afternoon
Tablets: second screen activities around 9 PM (while watching TV)
Mobile takes over around 6pm as people leave the office but still want to keep up to date with the latest action
| 2012 | M A Morcuende | New Media 29 | London 2012 New Media Coverage
BBC (Tablets & Mobiles)
Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_stats.html
Millions of unique browsers daily, stacked, by device type
| 2012 | M A Morcuende | New Media 30 | London 2012 New Media Coverage
NBC video player
Source: http://www.engadget.com/2012/07/12/nbc-2012-london-olympics-second-screen-streaming-apps/
| 2012 | M A Morcuende | New Media 31 | London 2012 New Media Coverage
NBC video player (iPad)
Source: http://www.engadget.com/photos/nbc-olympics-apps/#5149883
| 2012 | M A Morcuende | New Media 32 | London 2012 New Media Coverage
NBC LIVE Extra (iPad & Android)
Source: http://thewondrous.com/collection-of-the-best-apps-for-london-2012-olympics/
| 2012 | M A Morcuende | New Media 33 | London 2012 New Media Coverage
RTVE video Multiplayer Source:
http://www.rtve.es/deportes/20120709/historico-despliegue-rtvees-para-jjoo-londres-19-senales-directo-2200-horas-competicion-aplicaciones-para-moviles-tabletas-televisiones/543212.shtml
| 2012 | M A Morcuende | New Media 34 | London 2012 New Media Coverage
RTVE Tablets & Smartphones Source:
http://www.rtve.es/deportes/20120709/historico-despliegue-rtvees-para-jjoo-londres-19-senales-directo-2200-horas-competicion-aplicaciones-para-moviles-tabletas-televisiones/543212.shtml
| 2012 | M A Morcuende | New Media 35 | London 2012 New Media Coverage
RTVE (android)
Source: http://faqsandroid.com/aplicaciones-para-ver-y-seguir-las-olimpiadas-en-directo/
| 2012 | M A Morcuende | New Media 36 | London 2012 New Media Coverage 36
Agenda
• The Largest Sporting Events in the World
• Rights Fees • TV first, Internet second • New Media figures • Screenshots • Context Info • Sources
| 2012 | M A Morcuende | New Media 37 | London 2012 New Media Coverage
Context Info
▶ $3,5bn (Rights Management Expenses) (TV)
– 525 MM (New Media & Telecommunications)
▶ 4.800 million spectators (worldwide)
– 900 million (Opening Ceremony)
▶ Original budget for the Games was £2.4 billion, but this was increased almost fourfold to about £9.3 billion ($14.46 billion) in 2007 – Building the venues and infrastructure — £5.3 billion
– Elite sport and Paralympic funding — £400 million.
– Security and policing — £600 million
– Regeneration of the Lower Lea Valley — £1.7 billion
– Contingency fund — £2.7 billion
– VAT — £800 million.
| 2012 | M A Morcuende | New Media 38 | London 2012 New Media Coverage
Context Info
▶ +100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV -hours-)
▶ SMS traffic at opening ceremony (40% increase)
▶ SMS traffic when Olympic team entry in the stadium (opening ceremony) (137% increase)
▶ 200 hours in TV 3D
▶ More than 150 million Tweets about the Olympics
– Usain Bolt (@UsainBolt) of Jamaica wins gold in the 200m sprint: 80,000+ TPM (Tweets per Minute)
– Spice Girls (Closing Ceremonies) who stole the night, inspiring more than 116,000 Tweets per minute
– Less than 0.5% of those included #NBCFail
| 2012 | M A Morcuende | New Media 39 | London 2012 New Media Coverage
Context Info
▶ Facebook, there are more than 101M fans on Olympics-related pages
– also saw over 100M Olympic-related posts or comments during the course of the Games.
▶ There were more than 82M comments on Twitter and public Facebook about the Olympics (NBC audience)
– 48% engaged with social networking about the Olympics during an event, 28% before and 68% after the event took place.
▶ On the busiest day, the BBC delivered 2.8 petabytes, with the peak traffic moment occurring when Bradley Wiggins won Gold and it shifted 700 Gb/s
▶ Akamai: "16 Days, Another Billion Streams Served”
| 2012 | M A Morcuende | New Media 40 | London 2012 New Media Coverage
Context Info
▶ Agency official event photography, Getty Images, expects to make +1 million snapshots, among which are included for the first time ever, 3D and 360 degree panoramas in high resolution
▶ During the games has increased (x10) the number of queries related to the Olympic Games (athletes, clasisificación, ...) on mobile devices (in the world)
| 2012 | M A Morcuende | New Media 41 | London 2012 New Media Coverage 41
Agenda
• The Largest Sporting Events in the World
• Rights Fees • TV first, Internet second • New Media figures • Screenshots • Context Info • Sources
| 2012 | M A Morcuende | New Media 42 | London 2012 New Media Coverage
http://www.broadbandtvnews.com/2012/08/14/bbc-delivers-digital-games/
http://www.bbc.co.uk/mediacentre/latestnews/2012/sport-online-figures.html
http://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_stats.html
http://advanced-television.com/index.php/2012/08/14/bbc-digital-olympic-record/
http://www.panoramaaudiovisual.com/2012/08/16/la-uer-jugo-un-papel-determinante-en-los-juegos-de-londres/
http://broadcastengineering.com/news/ebu-dashes-glory-london-olympics
http://www.broadbandtvnews.com/2012/08/16/olympic-webcasts-succeed-in-hungary/
http://www.broadbandtvnews.com/2012/08/15/eurosport-olympic-audience-top-100-million/
http://www.rtve.es/rtve/20120813/mas-11-millones-internautas-espanoles-vieron-juegos-olimpicos-rtvees/556750.shtml
http://periodistas21.blogspot.com.es/2012/08/juegos-olimpicos-moviles-y-sociales.html
http://broadcastengineering.com/cable-amp-iptv/internet-impacts-nbc-olympics-coverage-never
http://www.reuters.com/article/2012/07/29/entertainment-us-olympics-nbc-complaints-idUSBRE86S0SD20120729
http://www.v-net.tv/nbc-olympics-record-audiences-and-online-surge/
http://www.v-net.tv/olympics-demonstrates-the-power-of-red-button/
http://www.v-net.tv/terra-launches-smart-tv-olympics-app/
http://www.v-net.tv/more-olympics-feedback-on-what-viewers-liked-2/
http://www.panoramaaudiovisual.com/es/2012/08/13/londres-2012-finaliza-con-una-record-de-audiencia-gracias-a-los-nuevos-soportes-digitales/
http://informitv.com/news/2012/08/20/olympicsproducerecord/
http://www.boycerecruitment.co.uk/recruitment_news/?p=209
http://www.overdigital.com/2012/08/14/nbc-olympics-is-most-watched-tv-event-in-us-history/
Sources
| 2012 | M A Morcuende | New Media 43 | London 2012 New Media Coverage
http://www.nbcumv.com/mediavillage/sports/nbcsports/pressreleases?pr=contents/press-releases/2012/08/14/nbcolympicssoci1344987486777.xml
http://advanced-television.com/index.php/2012/08/22/research-olympics-intro-new-tv-behaviour/
http://deportesus.terra.com/olympic-games/london-2012/noticias/0,,OI6081222-EI19641,00-Terra+London+Established+a+new+record+for+digital+platforms.html
http://www.bbc.co.uk/blogs/bbcinternet/2012/08/data_video_flow_olympics.html
http://www.kbridge.org/biggest-challenge-for-digital-media-monetising-the-masses/
http://www.kbridge.org/hyper-local-smart-targeted-mobile-ads-may-earn-even-higher-revenues/
http://paidcontent.org/2012/05/15/bbcolympics/
https://blogs.akamai.com/2012/08/16-days-another-billion-streams-served.html#more
http://www.publico.es/deportes/440005/los-juegos-olimpicos-mas-digitales-de-la-historia
http://super-tele.blogspot.com.es/2012/08/atrae-eurosport-mas-de-106-millones-de.html
http://es.eurosport.yahoo.com/07082012/20/900-millones-vieron-ceremonia-apertura-juegos.html
http://www.experian.com/blogs/hitwise-uk/2012/08/15/who-were-the-winners-online-of-london-2012/
http://www.experian.com/blogs/hitwise-uk/2012/08/15/who-were-the-winners-online-of-london-2012/
http://itunes.apple.com/hn/app/londres-2012-aplicacion-oficial/id536513070?mt=8&ign-mpt=uo%3D2
http://www.bbc.co.uk/blogs/bbcinternet/2012/06/interactive_video_player_launc.html
http://www.bbc.co.uk/blogs/bbcinternet/2012/08/data_video_flow_olympics.html
http://www.flickr.com/photos/playstationblogeurope/7215509372/sizes/c/in/photostream/
http://www.smartkeitai.com/wp-content/uploads/2012/07/bbc-olympics-android-app.jpg
Sources
| 2012 | M A Morcuende | New Media 44 | London 2012 New Media Coverage
http://www.nbcumv.com/mediavillage/sports/nbcsports/pressreleases?pr=contents/press-releases/2012/08/14/nbcolympicssoci1344987486777.xml
http://www.engadget.com/2012/07/12/nbc-2012-london-olympics-second-screen-streaming-apps/
http://www.engadget.com/photos/nbc-olympics-apps/#5149883
http://thewondrous.com/collection-of-the-best-apps-for-london-2012-olympics/
http://www.rtve.es/deportes/20120709/historico-despliegue-rtvees-para-jjoo-londres-19-senales-directo-2200-horas-competicion-aplicaciones-para-moviles-tabletas-televisiones/543212.shtml
http://faqsandroid.com/aplicaciones-para-ver-y-seguir-las-olimpiadas-en-directo/
http://blogs.adobe.com/ktowes/2012/08/bbc-the-biggest-broadcasting-event-in-our-90-year-history.html
http://www.broadbandtvnews.com/2012/08/06/record-numbers-for-bbc-multiscreen-olympics/
http://www.estrelladigital.es/blogs/juan_varela/Medallas-olimpicas-nuevas-pantallas-deporte_7_1230546935.html
http://www.broadbandtvnews.com/2012/08/06/record-numbers-for-bbc-multiscreen-olympics/
http://www.estrelladigital.es/blogs/juan_varela/Medallas-olimpicas-nuevas-pantallas-deporte_7_1230546935.html
http://blog.twitter.com/2012/08/olympic-and-twitter-records.html
http://googlemobileads.blogspot.co.uk/2012/08/going-for-mobile-gold-10x-increase-in.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+GoogleMobileAdsBlog+%28Google+Mobile+Ads+Blog%29&utm_content=Google+Reader
Sources
| 2012 | M A Morcuende | New Media 45 | London 2012 New Media Coverage
London 2012 Olympic project, first truly DIGITAL GAMES