1. LO2 Proposal & PitchFreddie Goring

2. My Target AudienceHere is a selection of people in my target audience. They are all young students of bothgenders. In terms of geo-demographics, they all live in similar areas including;Reading, Slough, High Wycombe, Maidenhead and Henley-On-Thames. 3. Market Competitors 4. Resources 5. CrewCamera Dave Emeryhttp://www.daveemery.co.uk/ Dave Emery is a wellestablished cameraoperator who has workedon a number of differentareas within the industry. However, I was intrigued byhis regular work at topmusic festivals. Theseinclude;Glastonbury, ReadingFestival, VFestival, Sonisphere andmany more. His YouTube channelpromotes videos he hasfilmed:http://www.youtube.com/daveemerylimited - includingone-shot music numbers onthe jib for AliciaKeys, Robbie Williams and 6. CrewLighting Piers Coxhttp://www.pierscox.com/ Piers Cox has worked inseveral areas oftelevision including a lotof music basedproductions. The price to hire himincludes his equipmentand travel. His previous workincludes live MTVshows, and variousmusic videos. 7. CrewActor Oliver Mayer Oliver is a young, local and well establishedactor. He has been in several theatreproductions, fringe music videos and adverts. He is a talented musician which makes himperfect for the role in the music video. He can accompany the instruments with a greatsinging voice, this will make the lip syncing in thevideo look more natural. As he is willing to promote himself as anactor, he will do the video for free. 8. CrewMy Responsibilities Director Sound Op (Playback) Floor Manager TAM (Talents and artistrelations) Location Health and SafetyI am going to direct the music video. This willmean I will be able to produce the it in thestyle I want, rather than explaining the ideasto someone else.As the sound picked up on the camera wontbe used, I wont need to hire a soundoperator. However, I will be using a PAsystem for playback.I have decided to use this actor as I know himpersonally and know he work in aprofessional manner. 9. Editing Suitehttp://ukeditsuites.com/edit_suite_specification.htmCloudyLemonadeStudioRATES Daily = 150 5 days = 650 5 days+ = pleasecall for discountsSOFTWARE Final Cut Studio 3 Photoshop Dreamweaver Flash After Effects 10. Personnel RequirementsAll cast and crew members will be staying in the Red Lion hotel in Henley on Thames.They will be there for 4 nights starting from 27/05/13 till 30/05/13. The price for the rooms will cost315.00 per night, making the wholeduration accumulate to 1260.00. This price takes into account the TWOrooms needed to be booked. 11. Most of the filming will be shot in Henley and will be in walking distance of the hotel.However, to get the equipment to the location a van will need to be hired to transportit.A local car hire company will work perfectly in terms of collection and practicality.http://www.henleycarhire.com/our-cars/ The prices range from 50-150 perday. A van that would have enough spacefor all the equipment would cost 100per day. The van will be needed throughout thefilming stages of production, thereforeit would need to be hired out for 5days (500).Equipment Transport 12. TravelWhen filming in Henley, the crew and cast are in walking distance of the location sets.However there are bits of filming that need to be done in a close by village and town.(Shiplake and Reading).Both are easily accessible by train: 13. Travel 14. BudgetRequirements When Needed CostCrew (Camera) DaveEmery.27/05/13 31/05/13 1000 per day (5000) Priceincludes equipment.Crew (Lighting) Piers Cox. 27/05/13 31/05/13 650 per day (3250) Priceincludes equipment.Crew (Actor) Oliver Mayer 27/05/13 31/05/13 FreeEditing Suite Hire 03/06/13 07/06/13 150 per day (600)Accommodation (Hotel) 27/05/13 31/05/13 1260 for 4 nightsEquipment Transport (VanHire)27/05/13 31/05/13 100 per day (500)Train Travel (Shiplake +return)27/05/13 27/05/13 3.90 each (15.60)Train Travel (Reading +return)28/05/13 28/05/13 13.20 each (52.80)Petrol 27/05/13 31/05/13 30 for the week 15. BudgetOverall Cost of Production9448.40 16. Project ScheduleFilming Begins 27/05/2013 31/05/2013All cast and crew have been informed ofthe dates and are ready to be booked forthe necessary times.Editing the footage will take 4days, starting on 03/06/2013 06/06/2013.The pre-production stages will tookplace on the 13/05/2013 17/05/2013.