55 and Stayin’ Alive . . . in Droves!And they’ll have their eyes on you.

Life (Part 2)’s audience? The envelope, please!

• There are 34 million Americans already in their “bonus decades.” Add in another 77 million Baby Boomers on the brink.

• Yup, for the first time in history, 50- and 60-year-olds can look forward to 20 or 30 more years of good health.

• Okay. So, up to now, Baby Boomers have re-defined and re-imagined each stage of their lives.

• Do we really expect them to be different now? Nope!

And Life (Part 2) is the perfect place for them to re-invent “old age.”

Life (Part 2)’s audience remembers when the first family on their block got a color TV.

Life (Part 2) is a compelling, innovative series on PBS.

Series host Alan Rosenberg (LA Law) kicks off the show with a short film. For instance: We see 28-year-old

Rodney Rothman (Letterman comedy writer) living in a Florida seniors’ community to get a sneak preview of what retirement is really like.

Alan has a one-on-one conversation via satellite with a special guest. They include:

Elaine StritchRobert Klein

Ed AsnerDr. Sherwin Nuland

Martha Reeves

Life (Part 2) crackles!

Spirited roundtable discussions on topics like The Aging Brain, Sex & Aging, Denial, Men’s vs. Women’s Experience of Aging. Panelists include:

“Personal Thoughts on Aging” with essayists such as:

Dick Cavett

Marshall Brickman

Frank McCourt

Abigail Trafford

Nikki GiovanniRobert Lipsyte

Anne-Marie Johnson

Susan Cheever

Elliot GouldLarry Gelbart

The times they are a-changin’!

• Today, most TV programs are aimed at those pesky 18- to 49-year-olds.

• Yet, the 50+ age segment will grow 5 times faster than the 18 to 49 age group in the next 20 years.

Source: US

Census

Guess who’s going to be controlling

the remote?

Pop. in mil

020406080

100120140160

1986 2006 2026

18 - 49 50 +

+42%

+8%

Life (Part 2)’s audience remembers when sitcom couples slept in twin beds and no one on TV talked about sex.

Who will you reach with Life (Part 2) ?

Your organization will reach a targeted national audience over a four-year

period:

1.4 million viewers = expected weekly cume audience for Life (Part 2) Over 70% U.S. household coverage: early/late fringe & weekend

afternoons A tightly targeted audience of aging boomers and boomer-plus viewers:

Index: Men Women Adults 35+ 156 152 155 55+ 210 223 217

Throughout your sponsorship, your organization will receive:

Over one hundred million impressions via TV broadcast alone

Time Frame Adult 18+ ImpressionsSeason 2 Premiere (2008) 39.2 millionFirst Repeat (2008) 26.0 millionFuture Releases (2009–2011) 43.6 million Total Impressions 108.8 million

Sponsorship Levels and BenefitsELEMENT $1.5MM $750M $500MExclusivity Corporate Category Non-Exclusive

Broadcast Credit

• Two 30-sec. credits per show on all TV broadcasts

• 20 new shows = 40 first-run spots

• Up to 5 repeat TV broadcasts of each episode over 4 years

• Two 15-sec. credits per show on all TV broadcasts

• 20 new shows = 40 first-run spots

• Up to 5 repeat TV broadcasts of each episode over 4 years

• Two <10-sec. credits per show on all TV broadcasts

• 20 new shows = 40 first-run spots• Up to 5 repeat TV broadcasts of

each episode over 4 years

Web Presence

• Hot-linked logo on home page

& several other pages• 4-year life span

• Hot-linked logo on home page• 4-year life span

• Text mention on home page • 4-year life span

New Media• Two 30-sec. credits per show

on all podcasts, streaming video and video-on-demand

• Two 15-sec. credits per show on all podcasts, streaming video and video-on-demand

• Two <10 sec. credits per show on all podcasts, streaming video and video-on-demand

Special Events

• VIP attendance at regular LP2 taping

• LP2 cast member(s) at multiple special events*

• Custom LP2 taping with funder's guests in studio audience*

• VIP attendance at regular LP2 taping

• LP2 cast member(s) at one special event*

• VIP attendance at regular LP2 taping

Promotion & PR

• Mention in all press releases, promotional and informational materials

• Logo on monthly e-newsletter

• Mention in all press releases, promotional and informational materials

• Logo on monthly e-newsletter

*These special events involve extra costs.

Learn more about Life (Part 2):

Visit the Web site at www.lifepart2.org (user name: tpt; password: series) to see clips of the show and read the Producer’s Log.

Call us to discuss this terrific opportunity:

Fred Hundt, Director of DevelopmentTwin Cities Public Television

172 East Fourth StreetSt. Paul, MN 55101

fhundt@tpt.org or 651-229-1313

Life (Part 2)’s audience really believed that the world would be like The Jetsons in the year 2000.