4 life expo 2015 sponsorship informatin

Saturday, April 25, 2015

At Cataraqui Arena, Kingston

FROSECREATIVE SOLUTIONS INC.

Organized by In support of

A unique sponsorship opportunity

LIFE4EXPO

healthy living, aging and more

2015kIngstOn

Over $26,000 in event

prOmOtiOnS

2015 Sponsorship Information

2015 Media Sponsors

4 Life Expo – Healthy Living, Aging and More 2 2015 Sponsorship Information

Dear Potential Sponsor,

Please accept the enclosed sponsorship proposal for your review.

This proposal offers a unique opportunity to promote your organization to the hundreds of seniors, their families and caregivers, and those on their way to becoming seniors who reside in the Kingston area.

the Second Annual 4 Life – Healthy Living, Aging and more expo is the Council on Aging’s largest fundraising event of the year. Held at the Cataraqui Arena in Kingston on Saturday, April 25, 2015, the 4 Life Expo is hoped to attract over 1,000 service providers and seniors from across the South Eastern Ontario Region.

The Council on Aging has a proud history dating back to the 1990’s of advocating for, and supporting seniors in our community. Supporting seniors is their number one priority. The Council on Aging is considered to be the premier organiza-tion to provide Elder Abuse Prevention education and supports in the South Eastern Ontario region.

The 4 Life Expo, like the work of the Council on Aging, is unique in the South Eastern Ontario Region, and we want to work with sponsors to ensure the Expo continues to grow while benefiting the Council, community, the vendors and the sponsors.

We plan on working towards this goal by achieving three main points of focus for 2015:1) Increase prominence and visibility of the 4 Life Expo and its primary focus, by increasing print and radio coverage and continuation of previous television coverage2) Increasing catchment area: by expanding to include Brockville, Ganaoque, Napanee, Belleville and Trenton in advertising 3) Expanding show offerings to an assortment of live entertainment

One of the many goals of the 4 Life Expo 2015 is to establish new relationships with sponsors while strengthening relationships with current supporters to benefit each party mutually.

We plan on increasing on site visibility for sponsors within the event by introducing digital floor monitors displaying rotating graphics, and introducing a vip/Sponsor vendor Appreciation night prior to the events commencement.

The success of a sponsorship program is contingent upon exceeding expectations. We want to ensure our supporters are part of a winning program that provides a positive experience and excellent promotional opportunity. We want to work with you to customize our sponsorship packages to best suit your needs, our “personal touches” will ensure your message is properly delivered to this growing target audience.

Thank you for this opportunity. I will call you within the next week to answer any questions you may have.

Regards,

Olivia RoseEvent Coordinator by Frose Creative SolutionsIn support of the Frontenac-Kingston Council on Aging

Saturday, April 25, 2015


LIFEexpo4


“the 45+ population is a force to be reckoned with.”

• Theyareamarketof15.1millionpeople1, accounting for 57%2 of all consumer spending and controlling 78%3 of the wealth.

• Theyarereceptivetomessagesthatmirrortheirlife.Theyarethehealthiest,wealthiestandmostactive45-plus generation ever, and they have the time and money to live life well.

• Contradictorytostereotypestheychangeloyaltieswithruthlessefficiency.

• Theylead,transformanddominatewherevertheygoandwhatevertheydo,continuingtochaseaspirationsand covet new goods and services

• MoreBoomersattendedshowsandexhibitionsinthepast12monthsthanallotheragegroupsinCanadacombined!

• Theentirecountryissettoexperienceasurgeinthepopulationofseniorcitizens. With a senior’s population that exceeds the overall proportion of seniors in Ontario, Kingston is already on its way to becoming an aging municipality.

Fact is:• Thepopulationofseniorcitizensis23,365peopleor15%ofKingston’stotalpopulation. Nearly 30% are seniors in Belleville

• MedianincomelevelforseniorslivinginKingstonis$46,500forthoselivingwiththeirpartnersorspouses

• Lessthan1%ofseniorslivingwiththeirpartnerorspousesinKingstonarelowincome(about40couples)and less than 2% of males living alone had low income status

Demographics

Source: PMB Spring 2013, A18+1 Stats Canada Population modified Sep 27 2012 • 2 PMBSpring 2013 (% Of Combined Volumetric Spending Totals) • 3 PMB Spring 2013 (A18+)

Source: Statistics Canada 2011 Census.

You would think that every entrepreneur with a product to sell, every politician with votes

to win and every media buying agency with clients to please would be falling over themselves

to woo the Boomer demographic. But most aren’t. They’re pitching to the “youth market”

even though “youth” are fewer, poorer, and relatively powerless.

— NATIONAL POST, JuLY 2011

“

“LIFEexpo4


2015 Sponsorship Levels

Sponsorship of the 4 Life Expo is support of the Kingston-Frontenac Council on Aging is an excellent way to market your business and promote your commitment to the community.

The sponsorship packages are outlined below.

4 Life Expo swag bags* handed out to attendees. (All items must be provided to the Council on Aging by April 4, 2015) *Swag bag items must be something other than business cards and brochures.†† Disclaimer: $500 sponsorship does not include the 50% cost of both space or event advertisment, this costs are in addition to the sponsorship value

PreSentIngSPOnSOr

$ 5,000† $ 2,000† $ 1,000† $ 500† $ 250†

gOldSPOnSOr

SIlverSPOnSOr

BrOnzeSPOnSOr

COntrIButIngSPOnSOr

Single booth, manned or static display (display material must

be provided by sponsor)

Equal billing on event marketing material

Mentioning in all radio and television marketing

Company logo included on PDF invite for exhibitors to be

send to all contacts

Acknowledgement and branding at viP/SPonSor MixEr night

Acknowledgement on Facebook and twitter

FULL page ad space in event program valued at $250

(or credit towards ad size of your choosing)

Article submission for event program guide

reference in event program guide, company logo on all

marketing material

Complimentary swag bag* insert opportunity

Feature article in full distribution of SPotLight magazine and

50% off ad space

1 hour seminar opportunity

Certificate of recognition

Static ad box on website (event page and past event page)

Unlimited number of free admission passes



Acknowledgement and branding at viP/SPonSor MixEr night


Article submission for event program guide

reference in event program, company logo on all marketing

material

1/2 Page ad space in event program valued at $175

(or credit towards ad sizeof your choosing)


1 hour seminar opportunity


Company logo with link on website

Unlimited number of free admission passes




Banner ad space in event program valued at $100

(or credit towards ad size ofyour choosing)

reference in event program guide, company logo on all

marketing material




50% off single booth, manned or static display (display material must be provided by sponsor)


50% off event advertisement



Company logo in event program guide





Company logo in event program guide


†Sponsorship can be $2,500 and prize or product value at $2500 or more

†sponsorship can be $1000 and prizeor product valued at $1000 or more

†Sponsorship can be $500 and prize or product value at $500 or more

†Sponsorship can be $250 and prize or product value at $250 or more - {††Disclaimer}

†Sponsorship can be $100 and prize or product valued ant $150 or more

Logo ratio 1:20

A mark in time

A mark in time

A mark in time

A mark in time

A mark in time

LIFEexpo4


Advertisement details

Ad Size Cost (excl. tax)Outside Back Cover $250Full page $2001/2 page $150Banner $99

• All artwork should be in CMYK colour• Acceptable file formats are .pdf, .tiff, or .eps• Files should be a minimum of 300 dpi/ppi• Do not include crop marks or any other printer’s marks• Include a minimum of 0.125” bleed for full page ads• We cannot guarantee 100% colour accuracy

Circulation: 1,000 annuallySize: Digest formatPublished: April, 2014Distribution: Print copies available at the 4 Life Expo and a variety of dropsite location throughout Kingston and surrounding areas

1/2 Page4.5”x 3.65”

Banner4.5”x 1.75”

FuLL PAGE5.75” X 8.75”(bleed is 1/8”)

***Live Area4.5”x 7.5”

Cutsize5.5”x 8.5”

***It is recommended you do not extend text or images outside this area unless they are intended to “bleed” off the page.

Sample pages of last year’s Expo Guide

Healthy Living, Positive Aging and Educational

Information for ALL Ages

March 2014

The hearing’s bone is connected to the what?

Are you over 65? Save money at Taxtime

Eating well at any age: How to fuel your mind, body and soul 8 4 LIFE EXPO living, aging & more

(NC)—Thanks to healthier lifestyles, as well as advances in oral and medical care, Canadians can expect to keep most, if not all of their natural teeth as they enter their senior years. But keeping those teeth healthy can be a challenge.

According to the Canadian Health Mea-sures Survey, 53% of adults ages 60 to 79 do not have dental insurance, and the lack of coverage is one of the main reasons why they don’t see a dental professional. Because older adults have specific dental needs, seniors and their caregivers should be aware of the importance of regular dental care.

Bacteria from the mouth can travel and develop into serious infections affecting overall health, specialists say. Many medi-cations can cause dry mouth, a condition that can contribute to cavities and other

oral problems. Seniors also develop more cavities on the roots of their teeth than younger adults. As a result, all older adults should be encouraged to brush natural teeth twice a day with fluoride tooth-paste and clean in between the teeth at least once a day. Dentures (full or partial) should be cleaned and soaked daily and the gums should be brushed and mas-saged, either with a soft toothbrush or with a warm, damp cloth.

Whether you’re at home or in a long-term care residence, good oral hygiene coupled with regular treatments by a dental hy-gienist can help to prevent more serious health problems. Together, you can plan a daily oral care routine that will keep your teeth, and you, healthy for life.

More information on this topics available online at www.dentalhygienecanada.ca.

22 4 LIFE EXPO living, aging & more

FMHIIFrontenac

Modular Homes

Submitted by Rubi Sulyma

Remember when a modular home was considered a mobile home? Nothing more than a beefed up travel trailer with the wheels taken off and dropped onto the bed of your home site's foundation. That is no longer the case these days.

Today's modular homes are something to behold. The type of homes that are built to the exacting specifications of our On-tario climate, complete with a beautifully, fully functional kitchen, with cove mould-ings on top of the cabinetry, pot drawers, plenty of lighting and more; the perfect kitchen.

Why stop there, keep walking through your house. Notice the smooth finish ceilings or maybe a tray ceiling, gran-ite topped vanities, glass door showers, low e-argon filled windows with sills,

everything you would expect to have and more in your new home. These homes are built with R50 insulation in the attic, R24 in the walls, 2” x 10” floor joists and 2” x 6” walls and 30 year archi-tectural shingles.

They come complete with a furnace, hot water tank, even a HRV (Heat Recovery Ventilation system). These modular homes are built in a climate controlled factory, built with the home owner's additional specifications which may include grab bars, larger interior doors or wheelchair friendly plans. They can even come with the garage attached.

Homes come in two or more sections, delivered and installed right onto your foundation, where the tradesmen com-plete your home. In less than 10 weeks the keys are handed over and you move into your brand new customized maintenance free modular home. Best of all, even the banks and government recognize these new energy-efficient modular homes by offering mortgages and rebates.

4 LIFE EXPO living, aging & more22

LIFEexpo4 Media Options

Community Newspaper Feature

Expo Guide

• Circulation:local36,000copies• DistributionArea:Kingston&Frontenac

Advertisement details

Ad size rates + tax1/2 Page $4501/4 Page $2751/8 Page $150Business Card $99



Media CoverageLIFEexpo4

Print coverage TV coverage

Radio coverage

CKWS tv• 48x30secondstelevision commercials• 8weekwebsiteinclusionsonthe Event pages www.CKWS.com and www.hits1043.ca• 1weekwebsitecontestonwww.CKWS.com• 1weekLiveonAirMentions• 4weekCommunityWatchpromotion

Kingston & FrontenacCKWS 104.348 x 30 seconds radio commercials

Bob Fm30 x 30 seconds radio commercials

93.5 Country32 x 30 seconds radio commercials

NapaneemY Fm 51 x 30 seconds radio commercials

BellevilleCJBQ 45 x 30 seconds radio commercialsPremium time block

BrockvilleBobFM30 x 30 seconds radio commercials

Kingston & FrontenacThe KingsTon heriTage 3 Weeks vendor focused advertisingSize: 5.145’’ x 2.875’’ Event advertising 2 x ¼ page Full Colour banner Size: 10.387’’x 3 ½ ‘’ 1 x ½ Page Size: 10.375 ‘’x 5.75’’ 1 x Full pageSize: 10.375x11.5’’

1xEventFeature(Mulitiplepages)Size: 10.375x11.5’

The KingsTon Whig sTandard• 9Weeks(Wed.,&Fri.) 2x a Week Vendor Promotion; from February to April, 2015 • BusinessCardssizeads• 1week(Wed.,&Sat.)Eventpromotion–1/8page• 1week(Wed.,&Sat.)Eventpromotion–1/4page• 1week(Wed.,&Fri.)Eventpromotion–1/2page

BellevilleMetrolandnewspaper3 x ¼ page bannersSize: 10.387’’x 3 ½ ‘’

BrockvilleMetrolandnewspaper3 x ¼ page bannersSize: 10.387’’x 3 ½ ‘’

All promotional organization will be promoting the event through facebook, Twitter and other free community event listings.

Over $26,980 in event promotions.posters, website promotions and more not included.


Sponsor name:_________________________________________________________________________________________________

Contact name:_________________________________________________________________________________________________

Address:_____________________________________________________________________________________________________

City:_____________________________________________________ Province: ________________ Postal Code:____________________

telephone:___________________________________________ Cell phone (optional) __________________________________________

Email:_______________________________________________________________________________________________________

Please Check Off Sponsorship Level:

❑ Presenting Sponsor $5,000 ❑ Gold Sponsor $2,000 ❑ Silver Sponsor $1,000 ❑ Bronze Sponsor $500 ❑ Contributing Sponsor $ 250

Registration

Signature: __________________________________________________________date: _________________

By signing below we acknowledge our agreement to provide Frose Creative Solution Inc. $_____________ in sponsorship towards the 4 Life Expo in Support of the Council on Aging.

LIFEexpo4

exhibitor Package: Additional Costs:❑ 10’x 10’ Single Exhibit Space ...................................................................... $325

❑ 10’x 20’ Double Exhibit Space .................................................................... $475

❑ Non-Profit Single Exhibit Space ................................................................ $225

❑ 10’x 20’ Non-Profit Double Exhibit Space................................................ $325

InCludeS: • Pipe and drape (8’ back wall and 3’ side walls) • (1x) 6’ table, (1x) chair

• Company name included in the Expo Guide distributed at the Expo and posted on the Council On Aging’s website

❑ Electricity ......................................................................................................... $55

❑ Additional Chairs ....................................................................................... $6/ea.

❑ Additional Table ........................................................................................ $9/ea.

❑ Table Skirting ...................................................................................... $30/table

❑ Floor Matting ...................................................................................................TBD

❑ Wireless Fee ....................................................................................................TBD

Payment in Full due by march 21, 2015

❏ Visa ❏ Mastercard ❏ Money Order ❏ Cheques ❏ EFTCredit Cards Payments: All Credit Card payments will be subject to a 3% processing charge.

eFt payments: Send EFT to [email protected]

make Cheques payable to: Frose Creative Solutions Inc.4185ManganBlvd.,Kingston,ONK0H2N0

Payment

Cvv Code (Security Code)*: __________*ForVisa®andMasterCard®cards,thecardcodeisthelast3digitnumberlocatedonthebackofyourcardonoraboveyoursignatureline.ForanAmericanExpress® card, it is the 4 digits on the FRONT above the end of your card number. This number helps validate that a genuine card is being used during a transaction.

Subtotal $_____________SponsorshipDiscount $_____________

total amount Payable $ _____________

(Please Print clearly)

Credit Card Number:__________–__________–__________–__________

Card Holder:___________________________________________

Signature:__________________________________________

Expiry Date:__________/__________

The 4 Life Expo is an opportunity for us all to continue to support the work of the COA and their support of the aging population in South Eastern Ontario. Your participation in this event will make a difference to the people that rely on the Council on Aging’s advocacy and support programs by

helping them to continue the educational programs and seminars ran in the local community and the regional Elder Abuse Peer Support Phone Line.

Also, our thanks goes out to the many volunteers and corporate sponsors who continue to help the Council on Aging achieve so much. With their continued patronage - and yours – the 4 Life Expo

is sure to remain a success for many years to come!

enhancing the quality of life for our community’s seniors.

“”


Contact:Frose Creative Solutions •Phone: 613-532-6661

Email: [email protected] or [email protected]

Thank youLIFE expo4

Documents

4 life expo 2015 sponsorship informatin