LDN

Presented by Shaquilla and Tasharna

The Idea

•In the near future, barriers separate the many

areas in London

• A terroristattack on the city forces all ends

together to deal with the threat

• The group have to overcome the culture clash

and defend their city

•Low-budget British film

• Elements of the crime/drama genre(s)

The People

•Some of the main characterscouldbe

played by actors known for their roles in

other UK youth films

•Will encourage those who enjoyed those

films to see this film as well

• Important roles will beplayed by unknown

actors from various areas in London

•This will make their performance more

convincing and stay true to the realism commonly found in British Cinema

The People

- Dwayne from SW,

the olderringleader

that brings everyone

together ;Possibly

played by Idris Elba

The People

Shana from NW,

troublemaker who

doesn't get on well

with others;

Possibly played by

Jamie Winstone

The People

- Kenny from E, gets

on quickest with

everyone and is

surprisingly helpful;

Possible played by

Jason Maza

The People

-Tyler from NE, the

reckless wildcard ;

Possibly played by

Adam Deacon

The People

- Jessica from S,

posh girl from a

privileged area;

Possibly played by

Emma Rigby

The People

-Shaya fromN, the

brains/thinker;

Possiblyplayed by

Shanika Warren

Markland

The People

- Jerome from WC,

the misunderstood

guy with a bad

reputation; Possibly

played by Jacob

Anderson

The People

•Directed by Menhaj Huda - has

experience, knows the city and how best to

portray it for the film

•Produced by Noel Clarke - also has

experience with films portraying British youth

•Cinematography by Felix Wiedenmann-

known for his work on other UK youth films

The Audience

• Similar to films like Kidulthood, Adulthood, 4321, and Attack the Block

• Aiming to reach the same audience that gravitated towards those films

• Targeting youth under the age of 25, but over the age of 15

•Malesand females, various ethnicities, from the poor/middle class, so they will be able to identify with the real, "everyday" vibe of the film as well as the characters

The Plan

•Filmssimilar toLDN have attracted the attention of their audience through viral marketing

• They are low-budget, arthouse films that had no choice but to reach their audience through word of mouth

•They didn't havea large budget to aggressively promote

•Kidulthood had a budget of £600,000 (received through the UK Film Council who also helped promote the film) and around £76,000 from Revolver to advertise

The Plan – Funding

•Free support fromthe BFI could provide funding and some exposure and aid with the distribution

- Prints and Advertising Fund to help raise awareness of Brit/Specialised films (£4 million a year)

-FilmAnyFilm.com, can provide audience with info about the project online

- Film Export Fund – raise the profile of UK films, enhance the chances of it being viewed in international film festivals (£200,000 a year)

• Our own funding

•Free Exposure by using online websites (crowdfunding) to raise funds and drum up interest in the project

The Plan - Publicity

• Word of mouth was one of the main ways a

film with such a niche market could attract

their audience. Keeping in mind that LDN

needs a lot of buzz surrounding it, here are

ways that we could promote our film:

• Free Publicity from the known actors in the

film. Our audience is likely to be fans of these

people and keeping them involved in the

process could drum up interest as well(ie.

Social media)

The Plan - Poster

•Posters that make people think

• Should be present in all places our audience is likely to

visit including on buses, trains, billboards and in magazines

•The posters should have enough on it to make people

aware of the main idea of the film but little enough to make

them intrigued and guide them towards other media (ie.

websites) that will explain what the project is about

•The posters could have a barcode that can be scanned

and links to the website

The Plan - Poster

• Billboards = £200 for a standard 48 sheet

billboard for a week

• Bus = start at £50 per week per bus

• Bus stop = £120 a week

• Magazines (local) = £200

• Trains = £30 per slot for 4 weeks

• Telephone box = around £80 a week

The Plan - Trailer

• Shown on the film's website

• Website = £18 per domain per year

(WordPress)

•On YouTube = free

The Plan - Premiere Screening

• An independently owned, old cinema in

London

• Either Prince Charles Cinema or Everyman

Cinema

• Venue = between £1199 - £2400

The Plan

• Typical budget for marketingthis film = £

varies,

• How long we plan to market = Min. 8

weeks

•How much marketing will cost =Over £4885

(varies)