Hook LDN Sales Deck

BRAND BOOK

Born and raised in music, Hook LDN is a new British brand that specialises in the manufacturing of the highest quality eyewear & apparel.

The team behind Hook LDN came together to combine their shared passion for music, popular culture and fashion to build a new brand with an atmosphere inspired by music and festival culture. No wonder our products have already been adopted by some of the worlds most famous musicians.

At the heart of our brand values is our vision to make aspirational, best in class products at a fair price, so that you receive the best value for money.

Our high-quality eyewear is made from the thickest handmade acetate, exposed 5-barrel hinges and anti-glare lenses that ensure you see your world in comfort. Our premium street wear, designed in London, focusses on functionality and attention to detail.

Hook LDN, aims to support and promote the visions of the creative souls in our community. We want to engage with you online and offline, through our pop-ups, events, our social channels and marketing initiatives to inspire you to achieve your dreams.

Hook LDN wants to #SHAREYOURVISION with the world

ABOUT US DNA VISION PRESSCOMMUNITY AUDIENCE PRODUCT

§ To deliver the highest quality products that are comfortable & durable

§ To offer fair pricing & good value for money

§ To communicate our music inspired brand ethos

§ To inspire our community & give them a platform to share their vision

§ To engage with our consumers and potential customers

§ To remain style led and aspirational


To ensure that our audience’s experience of Hook LDN is enjoyable & inspiring. Either by engaging with them through our love of music at festivals and events. Or through improving their experience of wearing our superior products.

“Your Vision, in Comfort”



CELEBRITY


STREETSTYLE



Our core audience is male & female aged 23-35.

Our “AAA” eyewear and exclusive apparel collections appeal to the VIP’s & the backstagers of music culture whilst our “Festival” & “Carnival” collections draw in the audience from the main stage.

This audience is the new generation of ‘culture vultures’ that use the online world not just as a means of communication and exploration but as a key tool in enhancing their real world quality of life. They are sociable, aspirational, upwardly mobile and inspired by style not trend, high levels of quality and the status of exclusive or limited edition and of course, music.

Our audience wants to be challenged and inspired and to experience a brand engagement that enhances their day to day life.


AAA Collection

Genesis

Clique

Chambers


The Festival Collection

Faraway

Wander

Latitude

Juke

Holt

Wander

Bridgeman

Pagoda

Faraway

The Carnival Collection

Blitz

Parklife

Rhapsody

Supersonic

Kashmir

Parklife

Rhapsody

Novello


Documents

Hook LDN Sales Deck