Image Is Everything!!!

1. Slide 1: Hook/attention grabber: Brief stories/facts about labels focusing on artist’s image.

1. Slide 2: Hook/attention grabber: Brief stories/facts about labels focusing on artist’s image.

VS

1. Slide 3: The Big Idea: The music industry has shifted from promoting quality music and performers to promoting an artist’s image.

B E C O M I NG

BETTER

M U S I C I A N S

1. Slide 4: What’s in it for your audience? My audience should listen to my presentation because it will help them become better artists, and gain insight into what labels are looking for.

L ME

CEO

10 !

YEARS !

EXP

1. Slide 5: Why should your audience listen to you? My audience should find me credible because I have been writing music for over a decade and I am in the process of starting an entertainment company.

Record Industry

Revival

1. Slide 6: Call To Adventure: The recording industry sales can be revived and labels can start providing good quality music again.

$

$Albums, Mix-tapes & Image

1. Slide 7: 3 Main points that support the big idea: 1.) Album sales decline. 2.) Hip-Hop labels focus on mix-tapes as opposed to album quality music. 3.) Labels focusing on artist’s image.

1. Slide 8: Supporting point one: Album sales decline.

1. Slide 9: Album sales from late 1990’s and early 2000’s (including charts and numbers to prove statements).

1. Slide 10: Album sales from recent years (including charts and numbers to prove statements).

1. Slide 11: Supporting point two: Hip-Hop labels focus on mix-tapes as opposed to album quality music.

Why Mixtapes Over Albums? !

• Low album sales = No artist ambition • Leaks through digital media • Consumers looking for free product

1. Slide 12: Compare how many albums are being dropped to how many mix tapes are being dropped.

1. Slide 13: Compare album sales with mix-tape downloads.

1. Slide 14: Supporting point three: Label’s focusing on artist’s image.

Gangster VS Family Man !

• T.I. caught with guns, sales skyrocketed • Reality show with family = poor sales • Atlantic Records threatens to drop T.I.

1. Slide 15: Show labels unhappy with their artist’s image.

P O PICON

1. Slide 16: Show how much an artist’s image sells.

1. Slide 17: Call To Action: Download and study 5 good quality songs you would purchase because of pure talent over the artist image.

1. Slide 18: Summarize the main points: 1.) Album sales decline. 2.) Hip-Hop labels focus on mix-tapes as opposed to album quality music. 3.) Labels focusing on artist’s image.

Where Has The Talent Gone?

1. Slide 19: Restate big idea: The music industry has shifted from promoting quality music and performers to promoting an artist’s image.

1. Slide 20: Clincher/New Bliss: Download 5 good quality songs and compare them to new age songs. You will be able to tell the difference in quality. After this you should start focusing on creating better music if you are an artist and supporting better music if you are a consumer. If we as consumer stop buying into and settling for lower quality, labels will be forced to give us what we want and sign pure talent.