KICKIN’, BUCKIN’, JAMMIN’ AND TRUCKIN’Madtown Throwdown returns to Exhibition Hall on January 9 to give spectators another

awe-inspiring show of ultimate fighting. This competition is defined as a mixed martial art that combines the styles of jujitsu, judo, karate, boxing, kickboxing and wrestling along with others. Visit www.madtownthrowdown.com for more information on this popular and intense new sport.

Bulls, broncs and barrels will entertain and amaze the entire family on January 15–16 at the All-Star Rodeo Challenge in Veterans Memorial Coliseum. Tickets are on sale now at Ticketmaster.com, and you can find out more information at www.allstarrodeochallenge.com.

January 23 marks the beginning of a brand new Mad Rollin’ Dolls Roller Derby season. Come to Veterans Memorial Coliseum to see the athletic ladies’ first bout to support their challenging sport and enjoy exciting entertain-ment for yourself. Go to www.madrollindolls.com for more information.

The Monster Truck and Thrill Show on January 29–31 in Veterans Memorial Coliseum offers exciting and stunning performances by nationally recognized monster trucks. Bring the whole family and witness big truck racing and daring entertainment. For more information on the Monster Truck and Thrill Show, visit www.monsternationals.com.

WELLNESS, WISHES AND WILDERNESSMiss being outside riding your bike? On January 9, in the midst of winter, come

inside Exhibition Hall for the 19th Annual Cronometro Bike Swap to prepare for the upcoming bicycle-riding season. Find rare, vintage parts to complete your bike restoration, come see some of the newest bicycling gear, and meet others who share your passion for biking. Visit www.brazendropouts.org for more information.

Planning that special day can be quite stressful. Come to the Wedding Planner & Guide Bridal Show on January 16–17 in Exhibition Hall to make your wedding preparation more enjoyable and efficient. Exhibitors, vendors and a remarkable fashion show will all help make your big day a wonderful success. You can find out more information at www.wedplan.com.

On January 16-17, health-conscious Madison residents should attend the Well Expo: Healthy Living in Madison in Exhibition Hall. Presented by Modern Bliss magazine, this two-day event will feature up to 100 vendor booths, celebrity guest appearances, book signings, medical expert Q&As, fitness demonstrations and entertainment. Find out more information at www.wellexpomadison.com.

The 2010 Lake Home & Cabin Show returns to Exhibition Hall on January 22–24 to feature products, services, how-to seminars and activities covering nearly every aspect of lake home and cabin ownership and life-style. This unique show is great for those who own lake homes or cabins, want to own one soon, or simply want to decorate their existing home in a northwoods decor. Find out more at www.lakehomeandcabinshow.com.

AMIDST MIDWEST MEETINGSOn January 3–4, over 250 companies will be represented at Market Square Midwest in Exhibition Hall. This private regional market

for industry retailers offers an outstanding collection of handcrafted and manufactured products characterizing the warmth and charm of today’s Midwestern lifestyles. For more information, visit www.marketsquareshows.com.

Exhibition Hall will be filled with winter sports enthusiasts on January 6–8 for the Midwest Winter Sports Representatives’ Association Trade Show. The private event will provide service and equipment to the winter sports industry and facilitate retailers and winter sports representative in their buying and selling efforts. Find out more at www.midwestwinterreps.com.

Expecting nearly 2,000 attendees, the Wisconsin Crop Management Conference will return to Exhibition Hall on January 12–14. As the Midwest’s premier agronomic input industry event, the trade show will have over 100 exhibitors and various training seminars on a wide range of topics. Visit www.wicrops.org/tradeshow.php for more information.

EVENT UPDATE NEWSLETTER

A publication of the Alliant Energy Center WWW.ALLIANTENERGYCENTER.COM January 2010

WHAT’S IN A NAME?Britnee Smears, Joan of Anarchy, Lil Miss B. Havin, and Busta Crimes. The Mad Rollin’ Dolls

Roller Derby is back in action this year with new derby dames with new nicknames for a brand new exciting and intense season. With four home teams and two traveling teams, the Madison flat-track roller derby league is guaranteed to offer thrilling bouts for spectators in 2010.

Described as a “combination of adrenalin and estrogen, mascara and mayhem, sparkle and strength,” each of the athletic ladies has the opportunity to choose a nickname for herself that she strives to represent in her uniform during the competitions. The names not only give them a unique character to portray, but they also make the sporting event even more entertaining to watch.

One of the dolls, Jewels of DeNile, adds plenty of sparkle and bling to her uniform and says she has a “bedazzeler” and knows how to use it! Another competitor, Allie Gator, fashions a gator tale for the back of her uniform during combat. And, Tammy Faye Undertakker (TFU) wears way too much mascara and applies it to make it appear as though she has been weeping. TFU also sports the number 700, as in The 700 Club, to complete her look.

The Mad Rollin’ Dolls not only practice hard for their bouts and create fun and imaginative uniforms to wear during the intense battles, but they also give back to the community in numerous ways. The league donates a portion of its proceeds from each of the bouts to local charities and organizations, and the generous ladies often appear at various events around the Madison area.

Roller derby has become quite the popular new sport and is loved by audience members of all ages. The aggressive game has also gained national attention with the 2009 hit movie Whip It starring Drew Barrymore, Ellen Page, Jimmy Fallon and Saturday Night Live’s Kristen Wiig.

If you have not yet seen this one-of-a-kind league of strong, aggressive and athletic women battle it out on the track, come to their season opener on Saturday, January 23 in Veterans Memorial Coliseum where the Reservoir Dolls combat the Vaudeville Vixens and the Quad Squad goes up against the Unholy Rollers.

The Mad Rollin’ Dolls are sure to entertain everyone as combat, camaraderie and colorful characters all combine at the Alliant Energy Center for the second season in a row. For more information on the league and these talented women, visit www.madrollindolls.com.

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2010 Season ScheduleJanuary 23—Coliseum

Reservoir Dolls v. Vaudeville VixensQuad Squad v. Unholy Rollers

February 14—ColiseumReservoir Dolls v. Unholy Rollers

Quad Squad v. Paper Valley Roller Girls

March 6—Exhibition HallQuad Squad v. Reservoir Dolls

Vaudeville Vixens v. Brewcity Rushin’ Rollettes

March 20—Exhibition HallVaudeville Vixens v. Unholy Rollers

Reservoir Dolls v. Brewcity Maiden Milwaukee

April 24—Exhibition HallQuad Squad v. Vaudeville Vixens

Unholy Rollers v. Brewcity Battlestars

May 8—Exhibition HallSEMI-FINALS (to be determined)

May 22—Exhibition HallFINALS (to be determined)

Photo courtesy of Papa Razzi