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Complex Internet projectSamsung “Movies at Home”
Complex Internet project Samsung “Movies at Home”
The productThe new line of Samsung Home theaters with Blu-ray and Blu-ray players
TAFrom 20 to 60 y.o.The income — average and above an averageResidents of large cities 1mln+
Tasks
Bright start of new line of Samsung Home theaters with Blu-ray and Blu-ray playersTo create and fix understanding that high quality of video and sound means Samsung Home theaters with Blu-ray
To build and fix associations “Movies at home = Samsung”
Complex Internet project Samsung “Movies at Home”
Challenge
The platform “Cinema” is very suitable for Home theatre, but how to make a “hackneyed subject”* interesting to users?
* on the inquiry “cinema” Google gives over 339,000,000 references
Complex Internet project Samsung “Movies at Home”
Don’t know what to watch at
home tonight?
Catalogues of films are very extensive.
no time to look through It is difficult to find
interesting movies among many other
What to watch with 10 y.o. kid tonight?
It is a shame not to know classic movies, but…
Insight
Complex Internet project Samsung “Movies at Home”
Samsung offers not only qualitative Home theaters, but also helps to choose the film for home watching
We offered users not only information about equipment, but also a demanded content which corresponds to interests of users for all occasions
Complex Internet project Samsung “Movies at Home”
Solution
www.samsung-kino.com.ua
Tools
We created the unique branded Web-SiteCreation of a unique content about movies which is necessary to watch at homeThematic selections of films for various TA (3-4 for a week):
• the best comedies• the most terrible horror films• family comedies, etc.
Over 100 topics, over 1,500 movie reviewsIn addition: we educate visitors about what is Blu-ray and in what its charm
Complex Internet project Samsung “Movies at Home”
The Web-Site. Thematic movie reviews
Complex Internet project Samsung “Movies at Home”
The Web-Site. Educational articles
Complex Internet project Samsung “Movies at Home”
The Web-Site. Product pages
Complex Internet project Samsung “Movies at Home”
The “Your movie IQ” contest on the web-site Idea:
• the user can define his level of movie’s knowledge
Structure of test:• 4 versions of answers• 3 levels of difficulty• 30 seconds for one question• 15 questions
Term: 2 months
Tools
Users with the best monthly score received giftsAt the end of activation the Home theater was drawn by a random choice among all participants who passed the third level
Complex Internet project Samsung “Movies at Home”
Widgets and branding with movie reviewsUser could overview a movie reviews at thematic sources presented on our site
Support toolsComplex Internet project Samsung “Movies at Home”
Support tools
PR supportPlacement of a part of the movie review at relevant resources with a link to the full version at “Movies at Home”
SMM support Movie review's announcements Announcements of intermediate results
of contest The interesting facts about movies Announcements of educational articles
about products Contests
Complex Internet project Samsung “Movies at Home”
Without any offline support
Results (the Web-Site)in 2,5 months
unique visitors(the plan was exceeded 3 times)
participants of competition at the web- site(the plan was exceeded 10 times)
viewed pagesper one visitor
Complex Internet project Samsung “Movies at Home”
Results (the Web-Site)in 2,5 months
quantity of hours spent on the web-site
unique visitors for the last month without any promo
support!
Complex Internet project Samsung “Movies at Home”
Results (media results)in 2,5 months
campaign coverage contacts
By means of special projects and non-standard planning
Complex Internet project Samsung “Movies at Home”
Results (SMM)in 2,5 months
• Facebook - the number of fans increased 5-fold • Vkontakte - the number of fans increased 2-fold • Odnoklassniki - generated profile attracted 2.5 thousand fans
Complex Internet project Samsung “Movies at Home”
Actual content!!!The web-sitethe contest
Non-standard support!widgetsbrandingSMMPR
Why the project was successful?
Complex Internet project Samsung “Movies at Home”
REALLY INTERNET ADVERTISING AGENCY
+380 44 498 23 91www.itcg.ua