Upload
midem
View
1.846
Download
0
Embed Size (px)
Citation preview
Inspirational Music & Brand Partnerships –
AIR FRANCE MUSIC ‘THE SHUFFLE SONG’
The birth of Air France Music
Translate Air France values into a music identity: :• Playlists before takeoff and after landing• Playlists for Air France Radio
=> Very positive feedback
On Board: “Make the sky the best place on earth”
• Develop long term relationship with clients and extend the Air France experience to earth
• Appeal to a younger target audience (15/34) – clients of tomorrow
• Air France as a modern, engaging and relevant brand
Objectives Air France Music March 2010
A TV ad sync with The Chemical Brothers At first
What is Air France Music today?
Special collaborations with internationally known French artists throughout the year
Online: bringing to life Air France’s musical identity and the spirit of the brand by providing
content
On Board : Create a unique environment - “Make the sky the
best place on earth”
The Keren Ann Case – ‘The Shuffle Song’ May 11th – May 31st 2011
Album release date: February 28th, 2011
Create an original song: “The Shuffle Song”
60 pieces of songs available
20 736 possible combinations
International & French Press
Results : Facts and FiguresThe Shuffle Song with Keren Ann
French & International Press:
+ 100 articles
Air France Music
+ 45 000 on Facebook
500 versions created
40 840 plays of the songs
Keren Ann
+ 20% on Facebook
Facilitated international export• Digital sales USA (50% of
total)• Concert in LA• Concert Lincoln Center, NY –
February 1st 2012
Questions?
International & French Press
Annexes
Annexes
Annexes