Benefits PackageOctober, 2012 from New York,

House Parties and Select Appliance Retailer Locations across America

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EXECUTIVE SUMMARY• Home Aid Live is an annual event to benefit Americans without shelter,

beginning with a October, 2012 live performance, auction, and telethon.

• GE Appliances will receive massive media exposure throughout the campaign through ads appearing online, on artist videos, during live performances, and on merchandise via social media, contests, mobile platform, house parties, broadcast, and satellite.

• Musicians, comedians, chefs, and celebrities will create original content viewable online and on TV/radio, mobile devices, at house parties, and in Best Buy stores and theaters.

• GE Energy Saver product placements at event, major house parties, etc.

• 100% of donations will go to charities that help displaced Americans: HELP USA, Home Aid America, Homes for Our Troops, 100,000 Homes, United States Veterans Initiative, Volunteers of America, and others.

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BENEFITS FOR GE APPLIANCES• Two-day event precedes biggest national shopping days:

– Thanksgiving’s Black Friday and Cyber Monday; Christmas.– Thousands at event; millions of viewers via internet and mobile.

• Drive viewers to GE Appliances retailers & partners:– Cooking house parties with celebrity chefs using GE Energy Saver

Appliances– Telethon auctions, premiums to expand brand exposure

• Viewers driven to key GE Appliances partners’ web sites:– Embed our event widget with audio/video, auction, donate, chat.– Home Aid cooking videos available via digital download.

• GE Appliances Exec involvement and signage at event:– Include GE Appliances executives and product placement in Home

Aid event programming.– “Green” aspect of event will be emphasized.

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The Problem

An Important, timely issue:• 50,000 US youth experience long-term homeless• 131,000 US veterans are homeless (20% of homeless)• 670,000 Americans homeless on any given night• 2.5 million Americans homeless sometime in 2010• 3.5m Americans in foreclosure over the last 2 years• Thousands are homeless due to natural disasters:

The first-ever US national strategic plan to:

1. end homelessness among veterans and chronic homelessness in 5 years (2015)

2. end family, youth and child homelessness in 10 years (by 2020)

Opening Doors:The Federal Strategic Plan to

Prevent and End Homelessness

The SolutionYOU can help the White House end American homelessness by 2020:

Tornadoes: Joplin, MO (5/11)

Widespread ForeclosuresHomeless War Veterans

Homeless American Youth

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Structure of Home Aid

Pre-Event Event (October 2012) Post-Event

• GE Appliances logo on HomeAid.net.

• Dedicated pages for GEA messaging

• Dedicated press release.

• Celebrity video series and auctions.

• YouTube All-Star video series.

• Syndicated video + donate widget.

• Twitter/Facebook mentions.

• Custom celebrity tweets/mentions.

• Mailings to newsletter subscribers.

• Mobile platform : iPhone, Droid, RIM.

• Recipe, “green” contests: most views, comments, ratings.

• Live event: 24-hour telethon, concert, and auction hosted by celebrities, musicians, radio/TV/film stars, chefs, athletes, and politicians.

• Host location in New York plus house parties in stores, theaters, venues, and studios.

• House parties, Meetups, and Tweetups hosted by celebrities and the general public.

• We’ll stream popular house parties into the live event, based on the number of attendees, donations, celebrities.

• On-stage participation: GEA execs can announce contest winners, present awards.

• Participants can watch/listen to event live via TV, radio, YouTube, Ustream, Theaters.

• GE Appliances logo appears on-stage, on screen during breaks, and on HomeAid.net.

• Press and photo opportunities:GEA execs will distribute donations to recipient non-profits over the holidays.

• Merchandise: GE Appliances logo appears on merchandise (hats, tee-shirts, apparel, posters, decals, etc).

• Ads remain on videos for life of video.

• Ads remain on audio for life of audio.

• Online iTunes video downloads.

• Best of Home Aid 2012 video/DVD.

• Best of Home Aid 2012 audio/CD.

• Mentions in weekly press releases.

• Mailings to newsletter subscribers.

GE Appliances gets massive exposure before, during, and after event:

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We’re gathering videos & PSAs from A-list artists, musicians, and filmmakers.

Stars who have already helped the homeless include: Jewel, Jon Bon Jovi, Queen

Latifah, Lady Gaga, Mary J Blige, DMC, Chuck D and Public Enemy

Sarah McLachlanTop video = 9 million views

Jackson BrowneTop video = 2 million views

Michelle Phan 300 million total views

Michael Buckley250 million total views

Pre-Event: All-Star Video/Auction

We are also gathering videos and PSAs from top-rated and viewed Internet and YouTube All-Stars who have worked on important causes, like Michelle Phan, Michael Buckley, Phillip DeFranco,

iJustine, John and Hank Green, and more

Align GE App. brand with artists who reach your audience – get millions of views:

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Video streams INTO the event from venues, theaters, house parties, stores,

places of worship, home studios, and host location in New York

Live Event: Local Participation

Oakland, CA: Theater

New York: Host locationNew Orleans, LA: Church

Boston, MA: StoreNashville, TN: Restaurant

Washington DC: House Party

Exclusive GE Appliances house party with celebrity chef and local band

(Live from Daryl’s House)

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Audio/video streams OUT to Web Sites, Mobile Devices, Computers, TV, Radio, Theaters, Stores, and House Parties = MORE visibility, donors, customers

Live Event: Global Distribution

Sponsor and Donor sites

TVs, phones, & mobile devices

Stores, venues, theaters

House Parties, Meetups and Tweetups

Computers and Tablets

Affiliate Web Sites & Blogs

Partner and Recipient sites

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Social Media/Mobile ExposureOur integration with web, social media and mobile platforms allows people

to SHARE GE APPLIANCES’ MESSAGE with friends and colleagues:

Mobile Platform: • Participants share event and your message via smart phones

• Watch videos, comment, chat, donate, tweet, and create or join a House Party

• GE Appliances can build mobile and email databases via event and application.

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Reach Millions Who Give Millions

May 2010: Flooding in Nashville caused $2 billion in damages. Activists built a fundraising widget that others could easily embed on their sites.

It went viral, and they raised $1 million.54% came from their own sites, while 46% came from 3rd party sites - blogs, web sites, web news sites like CBS.com, & NPO partner sites like Nashville Rising.

Feb 2010: Red Cross raised $32 million in just one month after 3 million people donated $10 by texting HAITI to 90999.

HomeAid’s NATIONAL campaign over several months will leverage partners to promote videos, the donate widget, 800 number, SMS text, URL, and YOUR AD, giving us access to millions of donors.

GE APPLIANCES BRAND reaches millions of viewers over an extended period, delivering millions in donations to help displaced Americans

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Donation RecipientsTHE GE APPLIANCES BRAND will be associated with well-respected

charitable organizations that help displaced Americans:

A news-worthy, human interest story:Donations will be delivered over Thanksgiving, Christmas, New Years.

Sponsors cover costs, so 100%* of donations goes to nonprofit organizations.

Help USA

* Less CC transaction fees

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Compare to Similar Events

A multi-venue concert held to raise funds for famine relief in Ethiopia

An annual benefit concert to raise funds to help American farmers

An online campaign and event to help America’s homeless

In 1985, this concert had 72,000 attendees at London’s Wembley

stadium, and 90,000 at JFK Stadium in Philadelphia, PA.

1985: 80,000 attendees2007: 26,000 attendees2008: 20,000 attendees2009: 20,000 attendees

Home Aid is not limited by venue size or location, allowing for participation by an unlimited number of global fans with an

internet or mobile connection

Massive costs for booking venues, transport for equipment, performers, etc. Costly pre-internet transmission

involved large-scale TV/satellite link-ups

Fundraising is limited by venue size and the cost of holding a physical event. For example, to reach 20,000 attendees in

2008, Farm Aid spent $1,400,000

Home Aid has lower production costs, allowing many more performers to

participate and contribute content than possible at physical events

Originally sought to raise £1 million in donations, the concert ultimately raised

£150 million (approximately $250m)

Their 1985 concert raised $9 million. Over 25 years, Farm Aid raised $36 million, for an average of $1.5m/year

Our celebrity videos, website, partners, mobile apps, and social media will let us reach more donors & raise more money

- - AT A FRACTION OF THE COST

GE APPLIANCES will be associated with one of the largest, GREENEST, virtual fundraising events in history:

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David MathisonExecutive Producer, Home Aid

Ken Kragen President, Kragen & Company

Jim DespositoSVP & GM, HomeAid

David is Executive Producer of Home Aid, and Managing Director of Digital Media for Chadick Ellig, an elite executive search firm.

Kragen’s illustrious career far transcends the music & entertainment industries where he spent many incredibly successful years.

Jim Desposito is SVP & GM of Home Aid. Jim comes to Home Aid after a long and successful career in the computer industry.

His book, BE THE MEDIA, made the NY Times after pre-selling 5,000 copies in 11 days via social media. He has keynoted from Berlin to Cairo, from the United Nations (3 times in 2010) to Columbia University,

Ken has managed some of the world's most important entertainers: Kenny Rogers, Lionel Richie, Trisha Yearwood, Olivia Newton John, The BeeGees, Burt Reynolds, The Smothers Brothers and many others.

Jim's professional accomplishments over the last thirty years have spanned a wide range of leadership roles across technical, marketing, executive management, sales, and operational functions.

1999-2001: As CEO of Kinecta Corporation, he raised $30 million in less than 2 years. Kinecta is now part of Oracle.

Over 95% of the acts Ken managed have become stars. 90% of the projects he spearheaded have achieved success.

While Jim has won numerous technical and sales awards at major computer companies ranging from Apple Computer to Microsoft to Sun Microsystems, it is also his experience building and leading teams at startup companies such as Bergwall Educational Software, TimesTen Performance Software and Kinecta Corp. that are the most relevant to his responsibilities at Home Aid.

1994-1999: As Vice President with Reuters, the world’s largest news agency, Mathison pioneered online content syndication, enabling them to become the leading online provider of free news and stock quotes.

Ken created /organized We Are the World, Hands Across America, and Net Aid. He is now producing Hands Across California, a benefit event that will connect and support California’s 212 community colleges.

David has a Master’s degree from Columbia University’s School of International Affairs.

Kragen is a graduate of Harvard Business School.

Jim received his Master's Degree from Northeastern University.

Team: Why Home Aid Will SucceedBE A PART of our world-class team:

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Partners: Why Home Aid Will Succeed

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Sponsorship Opportunities

Features, Benefits, Availability andPricing

Title (1)$500,000

Platinum (2)$250,000

Gold (2)$125,000

Silver (5)$50,000

General:

•Exclusive promotional use of HomeAid logo/name

• Co-branding on all letterhead/marketing materials

• Co-branding on all merchandise/memorabilia

• Prominent ad on HomeAid.Net web site

• Sponsor logo rotation (all pages via sidebar ad )

• Dedicated sponsor page

• Video Ads (for life of video)

• Custom Tweets and Facebook posts

Yes

Yes

Yes

Every page

Yes

Logo; 500 words

1m+ views

Twenty

No

No

No

Masthead 728x90

Yes

Logo; 100 words

500k + views

Ten

No

No

No

Rect: 300x250

Yes

Logo; 50 words

250k+ views

Five

No

No

No

Sky: 160x600

Yes

Logo; 25 words

100k +views

Three

Pre-Event:

• Prominent mention in TV, radio, online, print spots

• Press conference + logo banner

• Dedicated press releases/email updates

Yes

At all conferences

All releases/email

Yes

Two seats/confs

Two/All

Limited

One seat/conf

One/All

No

No

None/All

04/13/2023 16

Sponsorship Opportunities

Features, Benefits, Availability andPricing

Title (1)$500,000

Platinum (2)$250,000

Gold (2)$125,000

Silver (5)$50,000

Live Event:

• Pervasive signage and stage banners

• All-Access event passes; VIP celeb meet & greets

• Activation/exhibit space in various locations

• Logos on employee, volunteer, usher uniforms

• Preferred VIP seating and parking

• Live keynote from Event (or via video/skype)

• Live program involvement: Introduce performers

• Thanks during telethon (for life of audio/video)

• Ads on Live Stream and broadcast TV/Radio

• On-screen Jumbotron logo rotation during breaks

• Logo on posters, apparel, signage, PSA’s

• Flyer/SWAG in event packs and gift bags

• Complimentary advertisement in Event Guide

All/Main stage

50 + VIP reception

Yes + entrances

Yes

Yes

One hour total

Yes: A-list acts

Yes: Hourly

Yes: Hourly

Yes

Yes + street teams

Yes + street teams

Cover/color

Main stage

25 + VIP access

Yes

No

Yes

Half hour total

Yes: B-list acts

Yes: Hourly

Yes: Hourly

Yes

Yes + street teams

Yes + street teams

Full page/color

Side banner

10

Limited

No

No

15 mins total

Limited

Yes: 4 hours

Yes: 4 hours

Yes

Yes

Yes

Half page; B/W

Floor banner

5

No

No

No

No

No

Yes: 8 hours

Yes: 8 hours

Yes

No

Yes

1/4 page; B/W

Post Event:

• Photo Opps: Present checks to nonprofits

• Inclusion on Best of Home Aid 2012 HD CD/DVD

• Post card mailers and e-mailers to participants

Yes: Preferred

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

No

No

Yes

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More information/ContactOther sponsorships include meals, breaks, cocktail

reception, VIP area, red carpet, gift bags, airline, hotel, auto, technology, media, and

telecommunications.

Contact us for more information on a sponsor package that fits your needs.

David MathisonExecutive Producer

David@HomeAid.netTel: 516 488-1143Cel: 415 637-8365

Jim DespositoSenior VP & GM

Jim@HomeAid.net Tel: 203 295 4643 Cel: 203 295 4643