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Phoenix Systems - Sponsor Deck
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Collete A. Davis
A partnership with Collete exposes to the highly lucra5ve motorsport market with more than 40Million+ fans among IndyCar & the Indy500 alone.
You will align your brands with one of the most talented (and definitely most unique) up & coming drivers in the
racing industry.
Auto racing is one of the largest & most popular spectator sports in the world.
The Power of Motorsports
Global Motorsports Market Size
$78+ Billion
US Motorsports Market Size
$16+ Billion
Global Motorsport Fans 600 Million
Motorsport Audience
68% Male
32% Female
We provide a comple.ve on-‐track racing program to deliver your
message to the world.
When you par?cipate in motorsports, you IMPACT your boHom line.
We will work to create turnkey programs build to meet and exceed your business objec5ves. We work with you to develop unique and powerful promo5ons while helping your company gain
marke5ng partners.
Only Female | IMSA Lites & Indy Lights Series
World Formula Champion Represented Team USA
Track Records in US
Numerous Race Wins
Pro debut in Motorsports (2012)
Test Driver for Ford Racing (UK)
• Won an IndyCar Championship • Won the Indy 500 • Won a single IndyCar/F1 street race • Won a single IndyCar/F1 roadcourse race • Earned even 1 point in any Formula 1 race • Been compe..ve in IndyCar, Formula 1 or
NASCAR
No woman has ever ….
“I’m going to be the first woman to win the Indy500… and that’s
only the beginning.” Collete A. Davis
One of the most valuable athle.c sponsors history, despite only having one race win in a 14-‐year pro career
• Early Career: No race wins prior to IndyCar, but with proper backing she was able to reach IndyCar and progress through the sport, despite minimal results on track.
• Long Term: Danica owns one of the most lucra.ve racing careers ever. . Signed a $100M NASCAR contract in 2013, despite having just one race win in 14 years.
• Early Career: Mul.ple race wins, a championship, and track-‐records, all prior to IndyCar. Completely bootstrapped to date.
• Long Term Poten?al: Collete is posi.oned to excel in IndyCar, build the most valuable brand in all of motorsports (racing as the only female driver), and make history.
Race to the top with Collete
ipsum award
1st full season in the Verizon IndyCar Series as an American Rookie
driver 1st full year in Indy
Lights Series alongside the IndyCar Series. Full access to prime time TV
exposure
Indianapolis 500 debut year - 2nd year in Indy
Lights Series Full year in IMSA Prototype Lites Series –
Become official development driver in
Indy Lights –Indy Lights Series debut. High brand
growth through docu-series exposure.
2015 2016 2018 2017
Expanding your reach
The Indy Lights & IMSA Lites Series provide sponsors with a value-‐enriched opportunity by providing access to many of the same assets, target audiences and experiences as the IndyCar Series at a frac5on of
the cost. This enables you to evaluate & grow your motorsports marke5ng ini5a5ves in a conserva5ve way.
EXTRA REACH IN 2015
EXTRA REACH IN 2015
Exposure to a desirable & valuable audience in motorsport .
Local Marketing Initiatives
These are only a few of the areas we can launch a local dealership tour with
Mazda for Phoenix Systems.
Social Media & Internet Marketing
Driver & Show Car Appearances
Business to Business Relations
TV & National Media
Hospitality Rewards Program
VIP Entertainment
Philanthropic Support
Dedicated Publicist to Generate Coverage
***Available interna5onally & at every Barnes & Nobles in the US
Network A is a global ac5on sports and adventure lifestyle network providing the best in original content and curated ac5on sport content around auto, snow, skate, surf, moto, driQ & BMX.
Fasten your seatbelts and try to keep up with Collete as she kicks her racing career into overdrive. Life in the fast lane is an even hoTer spot when you’re the only chick on the grid. Pro race car driver Collete Davis takes you on the ride of her life as she fights to make it to the top of Motorsports, with the goal of
becoming the first woman to win the Indy 500.
Fuel & Fire ignites the passion of the automo?ve enthusiast -‐-‐ Using both patented fire-‐resistant and street wear material, they provide high
performance apparel for the street & track.
-‐-‐-‐-‐ LAUNCHING IN 2014 -‐-‐-‐
Collete is teaming up to provide an exclusive ‘Davis Collec?on’, designed with F&F, we’ll be producing both street & track wear, hats & more.
BUILDING B2B RELATIONSHIPS
Some of the world’s most influen?al brands are part of motorsports and are
eager to build rela?onships with companies sharing their interests in winning on and off the race track.
• Official color scheme • Logo Most Prominent • Helmet Visor Strip Branding • Firesuit Branding •Crew Shirt Branding • Hero Card Branding • Show Car Branding • Transporter Branding • Logo & Company Name displayed in Hospitality • Race event space for company promo5onal vehicle
• Logo in Co-‐Primary Loca5ons • Logo on Firesuit • Logo on Crew Shirt • Logo Prominent on Hero Card • Logo on Show Car • Logo on Transporter • Logo and Name Displayed in Hospitality • Image of Car with logo displayed in Hospitality
• Logo in Major Associate Loca5ons • Logo on Firesuit • Logo on Crew Shirt • Logo Prominent on Hero Card • Logo on Show Car • Logo and Name Displayed in Hospitality • Image of Car with logo displayed in Hospitality
• Logo in Associate Loca5ons • Logo on Firesuit & Crew Shirt • Logo on Hero Card • Logo on Show Car • Logo and Name Displayed in Hospitality • Image of Car with logo displayed in Hospitality
$500,000
$350,000
$250,000
$150,000
• Branding of Hot Wheels Die Cast • Website & Social Media Branding • Primary focus of Campaigns • SEO Op5miza5on • Inclusion in Collete Davis PSA Ini5a5ves • Full Licensed Usage of Collete Davis and Car Images • Branded Team shirt in all Na5onal Media Appearances • Logo & Company Name on all Collete Racing & Team Press • 6 Personal Appearances per year
• Logo on Hot Wheels Die Cast • Logo on Official Website • Inclusion in Social Media Post(s) • Inclusion in Google Adword Campaign • Full Licensed Usage of Collete Davis and Car Images • Logo on Sleeve of Team Shirt worn in Na5onal Media • Logo and Company Name on Collete Racing & Team Press • 2 Personal Appearances per year
• Logo on Hot Wheels Die Cast • Logo on Official Website • Inclusion in Social Media post(s) • Full Licensed Usage of Collete Davis and Car Images • Logo and Company Name on Collete Racing & Team Press • 1 Personal Appearances per year
• Logo on Hot Wheels Die Cast • Logo on Official Website • Full Licensed Usage of Collete Davis and Car Images • Logo and Company Name on Collete Racing & Team Press • 1 Personal Appearances per year
$500,000
$350,000
$250,000
$150,000
I’ve designed my en5re life around being one of the best drivers in the world. From star5ng college at age 16, to training in the UK at 18; I’ve bootstrapped myself to success on and off the race track – I know where I want to be and what it
takes to get there. Racing is my life and I have what it takes to make it to the top of this sport and win.
Come along with me for the ride as we make history, and give a new
face to the racing industry.
[email protected] | c:719.684.5157 | www.ColleteRacing.com
Collete A. Davis
