Focus group results

What appeals to you most in music videos?

The singer/artistThe narrativeThe performanceThe song

The singer/artist -2The narrative – 1The performance – 1The song – 1For this result I thought that more people would of said performance, as this type of genre is usually more based around the performance.

What's your favourite indie/acoustic video and why?

Ellie Goulding - Starry eyedLenka - The showEd Sheeran - The a teamEllie Goulding - Guns and horsesBen Howard - Keep your head up

Ellie Goulding – Starry eyed: I like this video because it’s more about the performance rather than the narrative. Also she is in the whole video. Lenka – The show: I like this video because its very quirky and fun. It includes a lot of bright colours and is one of the videos that makes you smile. Ed Sheeran – The a team: This is my favourite video because its very serious, and shows a lot about problems with teenagers at the moment, such as drugs. Ellie Goulding – Guns and horses: Because the video is all about the lyrics ‘guns and horses’. Also she is performing the whole time. Ben Howard – Keep your head up: This is my favourite because its a very odd video, and it doesn’t really make sense. Also the artist is the narrative and the performance.

Who's your favourite acoustic/indie artist?

Ellie GouldingEd SheeranTwo door cinema clubLaura Marling

Ellie Goulding – 2Ed Sheeran – 1Two door cinema club – 1Laura Marling – 1This was expected of the people I asked. Also because these are 4 of my favourites.

Would you say that all videos from this genre have the same storyline?

YesNo

What sort of themes do you expect to see in a video from this genre?

Teenage girlsTeenage boysAdultsChildrenHappy emotionsSad emotionsMixed emotionsDark coloursLight coloursOne story lineSeveral storylinesNo story lineInstruments

Teenage girls 5

Teenage boys 5Adults 5Children 5

Happy emotions 3

Sad emotions 2

Mixed emotions 0Dark colours 3

Light colours 3

One story line 2

Several storylines 1

No story line 2Instruments 5

Would you prefer a video to be more about the narrative or performance

NarrativePerformance

Narrative – 1Performance - 4