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FISH The fairy falls with broken wings; I hold it The fairy falls with broken wings; I hold it close to me and then let it fly, close to me and then let it fly, Another dream, another you, shattered splintered Another dream, another you, shattered splintered shards explode in the blue. shards explode in the blue.

Fish / Marillion how to use the Web for their music

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About how Fish and Marillion used the new Web to their advantage in many innovative ways

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Page 1: Fish / Marillion how to use the Web for their music

FISH

The fairy falls with broken wings; I hold it close to me and then let it fly,The fairy falls with broken wings; I hold it close to me and then let it fly,Another dream, another you, shattered splintered shards explode in the Another dream, another you, shattered splintered shards explode in the blue.blue.

Page 2: Fish / Marillion how to use the Web for their music

Once upon a time

Growing up with Fish or Fish/ Marillion and the Web

Page 3: Fish / Marillion how to use the Web for their music

My life changed on 81 when I walked into my favourite music LP store

http://www.youtube.com/watch?v=WtyqAn1McUE

There was a new LP, a new band, withnew kind of music I did not know it could exist. Their name: Marillion, theircharismatic singer: Fish

Page 4: Fish / Marillion how to use the Web for their music

But it was not only the music

http://www.the-masque.com/The website behind the artwork of MarillionMark Wilkinson

Page 5: Fish / Marillion how to use the Web for their music

http://www.youtube.com/watch?v=25AkxTjiSJ8 to listen an old marillion vinyl on a real turntable

Back then listening to music was like drinking wine

Back then listening to music was like drinking wine

Page 6: Fish / Marillion how to use the Web for their music

Times were different then...

Page 7: Fish / Marillion how to use the Web for their music

It was the time of Bootlegs sold under the table and for loads of Sfr

Page 8: Fish / Marillion how to use the Web for their music

Musicians had strange Make-Up

Page 9: Fish / Marillion how to use the Web for their music

We looked different too, those days

Page 10: Fish / Marillion how to use the Web for their music

Kayleigh changed it all to BIG

http://www.youtube.com/watch?v=cwNVfNc1IQM&feature=relatedKayleigh became Marillion’s first and only top chart single and made progressive music again mainstream

Page 11: Fish / Marillion how to use the Web for their music

But too much success is never good

One ore album and Marillion and Fishsplit up. They both went in different musicaldirections but in ONE thing they were same

Page 12: Fish / Marillion how to use the Web for their music

.Com• Both Marillion and Fish understood fast that

the Internet opens new possibilities for musicians

• The “long tail” helps to reach every devoted fan of progressive music

• The Internet helped to create and nurture fan communities

• Viral marketing started to kick in

Page 13: Fish / Marillion how to use the Web for their music

Marillion.com

• Clever; to market their web presence Marillion named one of their first albums

“marillion.com”

http://www.youtube.com/watch?v=cQwGHMftLRsDocumentary by Marillion about their Internet business

Page 14: Fish / Marillion how to use the Web for their music

Spearheading

• Marillions Anoraknophobia album was the first ever album paid by fans before recording even started

http://www.youtube.com/watch?v=-PtDF1lcFBY

Page 15: Fish / Marillion how to use the Web for their music

Same album 2 versions(Fan dance mix)

Page 16: Fish / Marillion how to use the Web for their music

Even 3(Fan dance mix runner ups)

Page 17: Fish / Marillion how to use the Web for their music

Today on marillion.com

Page 18: Fish / Marillion how to use the Web for their music

Own record label

http://www.marillion.com/music/index.htm Not many artists have such a huge catalog of CD’s

Fan-recordsMembers only

Offcial CD catalog

Page 19: Fish / Marillion how to use the Web for their music

And the new Album

• Marillion's 15th album, the double album Happiness is the Road is due in Autumn 2008, but you can pre-order the Deluxe Campaign 2CD Edition now and get it shipped direct to you as soon as it's released.

http://www.marillion.com/preorder/index.htm

Page 20: Fish / Marillion how to use the Web for their music

Today on the-company.com

Page 21: Fish / Marillion how to use the Web for their music

.. And on MySpace

Page 22: Fish / Marillion how to use the Web for their music

http://www.youtube.com/watch?v=JdZLxooddck&feature=related

Fish – Dark Star concert invirtual reality universeSecond Life. Video Clip from new Fish's album '13th Star'. The Clip documents the show in Rome and the event in Second Life

Page 23: Fish / Marillion how to use the Web for their music

And now, go to see Fish life in concert . Long live rock’n roll!