Digital Marketing

Robin BrattelFounding CEO Inapub.co.uk

October 21, 2010 1Inapub.co.uk

Who Am I?

• Founder of Inapub.co.uk – Inapub helps you reach your customers so they can

find out what’s happening in the pub you run• The events you run

• The food & beers you serve

• The facilities you have

– You get your own web, iPhone & community pages

– We connect you with carefully selected data partners like VisitBritain, Archant & Twitter to help you reach as many people as possible.

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What is Digital Marketing

Communicating with your customers through the web, mobile and email

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Like your blackboard

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Or your printed leaflet

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Online

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In email

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On the mobile

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Where are your customers?

They’re using the web and their mobile to find out what’s happening

around them and sharing that information with their friends.

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Where are your customers

• 71% of the UK population is online

• 75% of those online use the internet every day

• 32% of internet users are aged 18-34

• 78% use social networking• Morning Advertiser

• People are moving to mobile!

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On sites like

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And using

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Why should you

It’s a simple low cost way to tell your customers about your events, a new beer, daily specials and promotions

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Why should you

• 87% want to:– Know about your events before they go out

– To be kept up to date with special offers

– To know about future events

• 71% use Google before they go out!Inapub

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Why should you

4% of diners hear about vouchers from friends and acquaintances

MA, Sept 2010

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Why should you

arracuda appoints first digital marketing manager

MA, April 2010

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How to do it

Here are 10 top tips of things to do

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Tip 1:Write down it down

Form a plan – you know your offer - now plan how you want to develop

that online!

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Tip 2:Your website?

It may not be worthwhile investing lots on this now – but you should

probably have one!

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Tip 3 – Join FB/Twitter

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Tip 4 – Join Inapub

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Tip 5 - Little and often

5-10 minutes a day, that’s all.

Regularly update what you have and what you offer – we’re all

information hungry!

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Tip 6 – Promote

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dvertise your online presence in your pub using posters/blackboards

Tip 7 – Get email addresses

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sk for your customers email addresses so you can send them updates and offers.

Tip 8 – Run a draw

Hold a monthly draw to get your customers email addresses and keep

people coming back.

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Tip 9 – But be careful

I’ve seen several pub owners send an email containing all their customers email addresses – you don’t want to

lose customers by doing that!

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Tip 10 – Be cautious

People can say very nasty things online – try to be calm and not bite

back.

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